{"id":38657,"date":"2025-06-04T05:17:54","date_gmt":"2025-06-04T03:17:54","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=38657"},"modified":"2025-07-03T08:12:17","modified_gmt":"2025-07-03T06:12:17","slug":"pessimistische-schweizer-kmu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2025-06-04\/pessimistische-schweizer-kmu\/","title":{"rendered":"Des PME suisses pessimistes"},"content":{"rendered":"
\"\"
A moiti\u00e9 plein ou \u00e0 moiti\u00e9 vide ? Les PME suisses sont actuellement pessimistes. (Image : olly18 \/ Depositphotos.com)<\/figcaption><\/figure>\n

Pour la cinqui\u00e8me fois, la NZZ et la Haute \u00e9cole sp\u00e9cialis\u00e9e Kalaidos ont mesur\u00e9 l'humeur de l'\u00e9conomie suisse en amont du Swiss Economic Forum (SEF) avec le Barom\u00e8tre NZZ des PME. L'enqu\u00eate renseigne sur les pr\u00e9occupations et les perspectives de l'\u00e9conomie suisse, en particulier des petites et moyennes entreprises (PME). 519 personnes ont particip\u00e9 \u00e0 l'enqu\u00eate men\u00e9e en avril, la tr\u00e8s grande majorit\u00e9 des sond\u00e9s faisant partie de la direction, du conseil d'administration ou des cadres sup\u00e9rieurs de leur entreprise.<\/p>\n

Les PME plus pessimistes qu'elles ne l'ont \u00e9t\u00e9 depuis longtemps<\/h3>\n

Avec -6,3 points d'indice, l'indice global atteint sa valeur la plus basse depuis le d\u00e9but de l'enqu\u00eate. Il recule de 7,9 points d'indice par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Certains indicateurs, tels que la propre comp\u00e9titivit\u00e9 ainsi que le potentiel pour une \u00e9conomie durable, sont certes toujours \u00e9valu\u00e9s positivement, mais l\u00e0 aussi, la tendance est \u00e0 la baisse. La politique \u00e9conomique des \u00c9tats-Unis sous Donald Trump, en particulier, a un impact n\u00e9gatif sur les attentes futures. \"La guerre douani\u00e8re et les mesures de politique \u00e9conomique de la nouvelle administration am\u00e9ricaine inqui\u00e8tent fortement les PME suisses. Elles s'attendent \u00e0 une hausse des prix et \u00e0 des conditions plus difficiles pour faire des affaires avec l'Am\u00e9rique, mais ne voient encore que peu de possibilit\u00e9s de s'en prot\u00e9ger\", commente Peter A. Fischer, \u00e9conomiste en chef de la NZZ.<\/p>\n

\"\"
Barom\u00e8tre NZZ des PME : Indice global plus bas que les ann\u00e9es pr\u00e9c\u00e9dentes, \u00e9valuation positive de sa propre force. (Graphique : NZZ)<\/figcaption><\/figure>\n

Site de production europ\u00e9en : une importance croissante<\/h3>\n

Suite \u00e0 la modification des conditions g\u00e9opolitiques, 46 pour cent des personnes interrog\u00e9es pr\u00e9disent une importance croissante de l'Europe en tant que site de production. 20,4 pour cent des entreprises orient\u00e9es vers l'exportation indiquent avoir report\u00e9 des investissements en raison de l'incertitude qui r\u00e8gne, et seulement 5,5 pour cent veulent acc\u00e9l\u00e9rer les investissements. La pr\u00e9sidence de Donald Trump et les incertitudes g\u00e9opolitiques placent en outre d'autres th\u00e8mes au premier plan. 88 pour cent des personnes interrog\u00e9es se prononcent en faveur d'une augmentation des investissements militaires en Europe. De m\u00eame, 88 pour cent consid\u00e8rent que des mesures de s\u00e9curit\u00e9 informatique suppl\u00e9mentaires sont n\u00e9cessaires en raison des d\u00e9veloppements actuels.<\/p>\n

Les PME sous l'emprise de l'IA<\/h3>\n

Parmi les th\u00e8mes prioritaires, l'intelligence artificielle reste en t\u00eate - 25 % des personnes interrog\u00e9es la citent comme le sujet qui les occupera le plus au cours des trois prochaines ann\u00e9es. Viennent ensuite la p\u00e9nurie de personnel qualifi\u00e9 (17 %) et la num\u00e9risation croissante (16 %). Parmi les th\u00e8mes prioritaires, l'intelligence artificielle reste en t\u00eate - 25 % des personnes interrog\u00e9es la citent comme le th\u00e8me qui les occupera le plus dans les trois prochaines ann\u00e9es. Viennent ensuite le manque de personnel qualifi\u00e9 (17 %) et la num\u00e9risation croissante (16 %).<\/p>\n

Source : entreprise.nzz.ch<\/a><\/em><\/p>\n

\n

\u00a0<\/h3>\n

Pr\u00e9visions conjoncturelles revues \u00e0 la baisse<\/h3>\n

Selon la f\u00e9d\u00e9ration \u00e9conomique Economiesuisse, la croissance \u00e9conomique en Suisse se refroidit quelque peu. Selon les pr\u00e9visions, l'\u00e9conomie mondiale incertaine perdra nettement de son \u00e9lan au cours de l'ann\u00e9e. La faiblesse de la demande serait particuli\u00e8rement marqu\u00e9e dans le secteur des biens d'investissement, mais toucherait \u00e9galement l'industrie des biens de consommation de l'\u00e9conomie d'exportation suisse. Seules les exportations de services sont moins touch\u00e9es. Les diff\u00e9rends commerciaux d\u00e9clench\u00e9s par le pr\u00e9sident am\u00e9ricain Donald Trump sont consid\u00e9r\u00e9s comme la cause principale. Comme il faut s'attendre \u00e0 ce qu'ils perdurent, les perspectives pour 2026 sont \u00e9galement mod\u00e9r\u00e9es. En revanche, l'\u00e9conomie int\u00e9rieure suisse conna\u00eet une croissance solide. Economiesuisse estime que le produit int\u00e9rieur brut (PIB) r\u00e9el de la Suisse augmentera globalement de 1,1 % en 2025. La croissance sera \u00e9galement inf\u00e9rieure au potentiel en 2026, avec 1,4 pour cent. La situation de l'emploi se d\u00e9t\u00e9riore l\u00e9g\u00e8rement et le taux de ch\u00f4mage augmente \u00e0 3,0 pour cent (2025) et 3,1 pour cent (2026). L'inflation \u00e9volue en moyenne \u00e0 0,3 pour cent (2025) et 0,8 pour cent (2026) cette ann\u00e9e et l'ann\u00e9e prochaine. Les taux d'int\u00e9r\u00eat \u00e0 court terme tombent \u00e0 z\u00e9ro.<\/p>\n

Source : economiesuisse<\/a><\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

L'indice global du barom\u00e8tre NZZ des PME, \u00e9tabli chaque ann\u00e9e depuis 2021, n'a jamais \u00e9t\u00e9 aussi pessimiste pour 2025. Ce sont surtout les tensions internationales r\u00e9sultant de la politique \u00e9conomique actuelle des \u00c9tats-Unis qui repr\u00e9sentent une charge pour les PME. En m\u00eame temps, les PME continuent d'\u00e9valuer positivement leur propre comp\u00e9titivit\u00e9 et le potentiel d'une \u00e9conomie durable.<\/p>","protected":false},"author":4,"featured_media":38658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schweizer KMU","_yoast_wpseo_metadesc":"Pessimistische Schweizer KMU: Der Gesamtindex des seit 2021 j\u00e4hrlich erhobenen NZZ-KMU-Barometers ist 2025 so negativ wie noch nie.","articlekey":"","footnotes":""},"categories":[28],"tags":[5365,335,3942,487],"class_list":["post-38657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-kmu-barometer","tag-management-und-unternehmensfuehrung","tag-schweizer-kmu","tag-umfrage"],"acf":[],"yoast_head":"\nPessimistische Schweizer KMU - Organisator<\/title>\n<meta name=\"description\" content=\"Pessimistische Schweizer KMU: Der Gesamtindex des seit 2021 j\u00e4hrlich erhobenen NZZ-KMU-Barometers ist 2025 so negativ wie noch nie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2025-06-04\/pessimistische-schweizer-kmu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pessimistische Schweizer KMU - 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