{"id":3884,"date":"2018-06-29T08:49:47","date_gmt":"2018-06-29T06:49:47","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3884"},"modified":"2018-06-29T08:49:47","modified_gmt":"2018-06-29T06:49:47","slug":"erstmalig-bonitaetsgepruefte-adressen-fuer-marketer","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2018-06-29\/erstmalig-bonitaetsgepruefte-adressen-fuer-marketer\/","title":{"rendered":"Pour la premi\u00e8re fois, des adresses dont la solvabilit\u00e9 a \u00e9t\u00e9 v\u00e9rifi\u00e9e pour les marketeurs"},"content":{"rendered":"<figure id=\"attachment_3885\" aria-describedby=\"caption-attachment-3885\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3885\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator.jpg\" alt=\"\" width=\"640\" height=\"445\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-252x175.jpg 252w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-503x350.jpg 503w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-300x209.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3885\" class=\"wp-caption-text\">Les sp\u00e9cialistes du marketing peuvent d\u00e9sormais acc\u00e9der \u00e0 des adresses dont la solvabilit\u00e9 a \u00e9t\u00e9 v\u00e9rifi\u00e9e. (Image : Dieter Sch\u00fctz \/pixelio.de)<\/figcaption><\/figure>\n<p>Jusqu'\u00e0 pr\u00e9sent, les personnes qui achetaient des adresses \u00e0 des fins de marketing ou autres \u00e9taient confront\u00e9es au probl\u00e8me de la pr\u00e9sence de cibles peu solvables parmi elles. Pour la premi\u00e8re fois sur le march\u00e9 suisse, le prestataire de services de gestion de cr\u00e9dit Intrum propose, en coop\u00e9ration avec AZ Direct, une s\u00e9lection d'adresses B2C avec un groupe cible exclusivement solvable. Les utilisateurs peuvent ainsi - pour la premi\u00e8re fois en Suisse, selon les indications des prestataires - se fier \u00e0 des adresses dont la solvabilit\u00e9 a \u00e9t\u00e9 v\u00e9rifi\u00e9e.<\/p>\n<p>Daniela Brunner, Head of Marketing Intrum AG, s'en r\u00e9jouit. \"Avec cette nouveaut\u00e9, nous g\u00e9n\u00e9rons une valeur ajout\u00e9e essentielle pour le march\u00e9 suisse des adresses et donc pour les responsables marketing. Au total, 6,3 millions d'adresses de personnes priv\u00e9es sont compar\u00e9es \u00e0 la base de donn\u00e9es de solvabilit\u00e9 dans 'Intrum Marketingshop'\". Les fournisseurs sont convaincus qu'avec ces donn\u00e9es corrig\u00e9es, les directeurs et les responsables marketing g\u00e9n\u00e8rent un effet profitable et durable pour leurs actions de marketing direct. Les avantages cit\u00e9s sont notamment<\/p>\n<ul>\n<li>Miser sur les adresses de personnes solvables, c'est se pr\u00e9munir contre un d\u00e9faut de paiement inattendu.<\/li>\n<li>Les directeurs et les responsables marketing r\u00e9duisent leur charge administrative en se concentrant sur les clients ayant une bonne exp\u00e9rience de paiement.<\/li>\n<li>Comme aucun nouveau client potentiel n'est rejet\u00e9 en raison de sa mauvaise solvabilit\u00e9, il n'y a pas d'irritation ni de mauvaise humeur.<\/li>\n<li>Intrum affirme avoir plusieurs ann\u00e9es d'exp\u00e9rience dans le domaine des donn\u00e9es de solvabilit\u00e9 et des ch\u00e8ques de cr\u00e9dit.<\/li>\n<\/ul>\n<p>Voici comment fonctionne le \"Intrum Marketingshop\" : sous <a href=\"https:\/\/intrum-marketingshop.ch\/\">intrum-marketingshop.ch<\/a> les directeurs et responsables marketing s\u00e9lectionnent des adresses qualifi\u00e9es. Sur la base de diff\u00e9rents crit\u00e8res tels que la taille du m\u00e9nage, le comportement ou la r\u00e9gion, ils peuvent exclure ou limiter les adresses. Ils d\u00e9cident \u00e9galement quels attributs doivent \u00eatre fournis avec les adresses. En cas de volumes d'adresses plus importants ou d'exigences sp\u00e9cifiques, les clients peuvent s'adresser directement au service sp\u00e9cialis\u00e9 d'Intrum.<\/p>\n<p><em>Source : <a href=\"http:\/\/www.intrum.ch\">Intrum AG<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Wer bis anhin Adressen f\u00fcr Marketing- und andere Zwecke einkaufte, hatte das Problem, dass sich darunter auch solvenzschwache Zielpersonen befanden. Erstmalig im Schweizer Markt bietet der Dienstleister f\u00fcr Credit Management Intrum in Kooperation mit der AZ Direct eine B2C-Adressselektion mit einer ausschliesslich solventen Zielgruppe. Nutzer k\u00f6nnen damit &#8211;\u00a0nach Angaben der Anbieter erstmalig in der Schweiz [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"bonit\u00e4tsgepr\u00fcfte Adressen","_yoast_wpseo_metadesc":"Die Intrum AG und die AZ Direct AG bieten nun bonit\u00e4tsgepr\u00fcfte Adressen f\u00fcr Marketer an. Dies ist eine Neuheit auf dem Schweizer Markt.","articlekey":"","footnotes":""},"categories":[29],"tags":[202,272,339,393],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finanzenrecht","tag-inkasso","tag-marketing","tag-produkte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erstmalig bonit\u00e4tsgepr\u00fcfte Adressen f\u00fcr Marketer - Organisator<\/title>\n<meta name=\"description\" content=\"Die Intrum AG und die AZ Direct AG bieten nun bonit\u00e4tsgepr\u00fcfte Adressen f\u00fcr Marketer an. 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