{"id":38844,"date":"2025-06-11T21:34:09","date_gmt":"2025-06-11T19:34:09","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235864"},"modified":"2025-06-12T07:46:40","modified_gmt":"2025-06-12T05:46:40","slug":"zweifel-ist-promarca-brand-of-the-year-2025","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-06-11\/zweifel-ist-promarca-brand-of-the-year-2025\/","title":{"rendered":"Zweifel est la marque Promarca de l'ann\u00e9e 2025"},"content":{"rendered":"
\"\"\r\n
1\u00e8re place : Philip Honegger, Christoph Zweifel (CEO) & Sascha Meier<\/figcaption>\r\n<\/figure>\r\n

La journ\u00e9e de la marque s'est d\u00e9roul\u00e9e mercredi \u00e0 Laufen, sur le site de production de Ricola. Plus de 250 invit\u00e9s et membres de l'association Promarca ont \u00e9t\u00e9 parfaitement pris en charge par Ricola, et plusieurs visites guid\u00e9es ont montr\u00e9 comment les 13 herbes contenues dans chaque bonbon Ricola sont soigneusement conserv\u00e9es. Les invit\u00e9s ont pu admirer le site de production et renifler les herbes s\u00e9ch\u00e9es. Apr\u00e8s un flying lunch dans un cadre champ\u00eatre magnifique, l'\u00e9v\u00e9nement Promarca, la journ\u00e9e de la marque, a commenc\u00e9.<\/p>\r\n

La pr\u00e9sidente Monique Bourquin a donn\u00e9 un aper\u00e7u d\u00e9taill\u00e9 de la situation politique et sociale du secteur et a soulign\u00e9 l'importance de l'association en tant qu'appui solide pour les membres. L'animateur a ensuite men\u00e9 une interview avec Barbara Castegnaro, directrice de l'association Promarca depuis janvier. Avec comp\u00e9tence et clairvoyance, elle a d\u00e9crit l'agenda qu'elle a en t\u00eate pour sa fonction et a apport\u00e9 soutien et confiance \u00e0 la branche.<\/p>\r\n

Le Promarca Brand Award a ensuite \u00e9t\u00e9 d\u00e9cern\u00e9.<\/p>\r\n

Le gagnant de cette ann\u00e9e : Zweifel Chips & Snacks, une entreprise familiale suisse riche en traditions, d\u00e9j\u00e0 r\u00e9compens\u00e9e en 2018.<\/p>\r\n

\"\"<\/p>\r\n

\"Le prix Promarca Brand of the Year est un immense honneur pour nous et le r\u00e9sultat d'un fantastique travail d'\u00e9quipe. Pour nous, c'est plus qu'un titre - c'est une preuve de confiance qui nous incite \u00e0 continuer \u00e0 donner le meilleur de nous-m\u00eames jour apr\u00e8s jour\", d\u00e9clare Christoph Zweifel, CEO de Zweifel Chips & Snacks.<\/p>\r\n

\u00a0<\/strong>Enqu\u00eate repr\u00e9sentative aupr\u00e8s des consommateurs avec plus de 6'000 participants<\/strong><\/h3>\r\n

Cette distinction se base sur une \u00e9tude ind\u00e9pendante men\u00e9e par Havas Switzerland aupr\u00e8s de 6 251 consommateurs de Suisse romande et al\u00e9manique. L'\u00e9valuation a port\u00e9 sur 396 marques, dont celles des membres de Promarca. Le dynamisme per\u00e7u ainsi que la confiance de la population dans la marque ont \u00e9t\u00e9 d\u00e9cisifs. Jonas Eliassen, CEO de Havas Switzerland, ajoute<\/p>\r\n

\"Zweifel remporte pour la deuxi\u00e8me fois le prestigieux Promarca Brand of the Year Award. Cette \u00e9volution exceptionnelle est le r\u00e9sultat d'une strat\u00e9gie de marque et d'innovation coh\u00e9rente : Avec un portefeuille de produits en constante \u00e9volution, des solutions d'emballage durables, une proximit\u00e9 tangible avec les clients et une image de marque moderne et sympathique, Zweifel prouve comment tradition et progr\u00e8s peuvent \u00eatre combin\u00e9s avec succ\u00e8s\".<\/p>\r\n

Zweifel allie tradition, force d'innovation et ancrage local<\/strong><\/h3>\r\n

Zweifel est une marque familiale riche en traditions, profond\u00e9ment enracin\u00e9e en Suisse, qui mise sur la proximit\u00e9 avec ses clients, notamment gr\u00e2ce \u00e0 son r\u00e9seau communautaire \"FriendZ\". La marque poursuit une strat\u00e9gie d'innovation claire, par exemple en diversifiant son offre de snacks avec des marques comme Zweifel VAYA ou Berger. En \u00e9largissant son assortiment et en ouvrant une nouvelle usine \u00e0 Spreitenbach (ZH), l'entreprise r\u00e9affirme son engagement en faveur de la qualit\u00e9 et de l'emploi durable en Suisse.<\/p>\r\n

\"\"\r\n
2e place : Thomas P. Meier (CEO), Daniela Ruoss<\/figcaption>\r\n<\/figure>\r\n

Ricola et Kambly sur le podium<\/strong><\/h3>\r\n

La deuxi\u00e8me place est occup\u00e9e par Ricola. Symbole de la suissitude, la marque s\u00e9duit les consommateurs par ses ingr\u00e9dients naturels, son mode de production durable, son identit\u00e9 de marque claire et son image Ricola unique.<\/p>\r\n

\"\"\r\n
3e place : Tanja Sch\u00fctz, Dania Kambly (pr\u00e9sidente de l'association Verwaltunsgrat), Stefan Stoll<\/figcaption>\r\n<\/figure>\r\n

La troisi\u00e8me place est occup\u00e9e par Kambly. La marque de biscuits riche en tradition enthousiasme par sa qualit\u00e9 artisanale, son innovation douce, ses exp\u00e9riences de marque et sa capacit\u00e9 \u00e0 cr\u00e9er une exp\u00e9rience de d\u00e9gustation \u00e9motionnelle avec chaque produit.<\/p>\r\n

Les membres de Promarca restent le moteur de l'innovation en Suisse<\/strong><\/h3>\r\n

Promarca se r\u00e9jouit d'honorer chaque ann\u00e9e les performances exceptionnelles des marques. La force d'innovation des entreprises membres reste constamment \u00e9lev\u00e9e : en 2024, les membres de Promarca ont lanc\u00e9 8'750 nouveaux produits sur le march\u00e9 suisse - une preuve impressionnante de leur r\u00f4le de pr\u00e9curseurs \u00e9conomiques et technologiques. L'ann\u00e9e derni\u00e8re, les entreprises membres ont r\u00e9alis\u00e9 un chiffre d'affaires total de plus de 14,2 milliards de francs suisses, exportations comprises.<\/p>\r\n

\"\"<\/p>\r\n

 <\/p>\r\n

\r\n

Promarca, l'Union suisse de l'article de marque, est depuis 1929 la voix engag\u00e9e des marques en Suisse. Promarca compte aujourd'hui 102 entreprises nationales et internationales de renom parmi ses membres. L'association s'engage pour la repr\u00e9sentation des valeurs de la marque et pour de bonnes conditions cadres des entreprises de marque en Suisse. L'ann\u00e9e derni\u00e8re, les entreprises membres ont r\u00e9alis\u00e9 un chiffre d'affaires total de plus de 14,2 milliards de francs suisses, exportations comprises. Les unit\u00e9s de ces entreprises \u00e9tablies en Suisse cr\u00e9ent 18'811 emplois et investissent chaque ann\u00e9e des millions \u00e0 plusieurs chiffres dans le pays. L'industrie de l'article de marque apporte ainsi une contribution importante \u00e0 la comp\u00e9titivit\u00e9 et \u00e0 la stabilit\u00e9 de l'\u00e9conomie suisse.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Lors de la Journ\u00e9e de la marque 2025, le prestigieux Promarca Brand of the Year a \u00e9t\u00e9 d\u00e9cern\u00e9 pour la 11e fois. Depuis 2015, l'Union suisse de l'article de marque Promarca r\u00e9compense ainsi la marque la plus dynamique ou la plus digne de confiance parmi ses membres.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Promarca","_yoast_wpseo_metadesc":"Am Tag der Marke 2025 wurde zum 11. Mal der renommierte Promarca Brand of the Year verliehen. Zweifel als beliebteste Marke ausgezeichnet.","articlekey":"","footnotes":""},"categories":[29],"tags":[5384,5385,4343,4867,3562,492,3621],"class_list":["post-38844","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brand-of-the-year","tag-kambly","tag-markom","tag-promarca","tag-ricola","tag-unternehmen","tag-zweifel"],"acf":[],"yoast_head":"\nZweifel ist Promarca Brand of the Year 2025 - Organisator<\/title>\n<meta name=\"description\" content=\"Am Tag der Marke 2025 wurde zum 11. Mal der renommierte Promarca Brand of the Year verliehen. 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