{"id":39070,"date":"2025-06-18T05:11:07","date_gmt":"2025-06-18T03:11:07","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236201"},"modified":"2025-06-17T16:43:24","modified_gmt":"2025-06-17T14:43:24","slug":"whitepaper-wie-politisch-sollen-sich-unternehmen-aeussern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-06-18\/whitepaper-wie-politisch-sollen-sich-unternehmen-aeussern\/","title":{"rendered":"Livre blanc : Dans quelle mesure les entreprises doivent-elles s'exprimer sur le plan politique ?"},"content":{"rendered":"
\"\"<\/a>\r\n
Hans-Jakob Boesch et Sabrina Huber des Reputation Experts pr\u00e9sentent le deuxi\u00e8me livre blanc. (Images : zVg.)<\/figcaption>\r\n<\/figure>\r\n

Les attentes croissantes envers les entreprises, qui doivent \u00e9galement prendre position sur des th\u00e8mes sociaux ou politiques, soul\u00e8vent des questions sur les chances et les risques pour la r\u00e9putation. Avec un nouveau livre blanc, Hans-Jakob Boesch de Hjb et Sabrina Huber de Sabrina Huber Consulting donnent aux d\u00e9cideurs une aide \u00e0 l'orientation. Ils font partie du r\u00e9seau \"Reputation Experts\".<\/p>\r\n

Trois crit\u00e8res sont au centre d'une d\u00e9cision fond\u00e9e : La pertinence d'un th\u00e8me pour l'entreprise, l'acceptation par les groupes d'int\u00e9r\u00eat et un avantage clairement identifiable. \"Et les entreprises ne devraient surtout pas se laisser mettre sous pression par des tiers sur cette question, mais d\u00e9cider uniquement en fonction de leurs propres int\u00e9r\u00eats\", selon Hans-Jakob Boesch.<\/p>\r\n

Ce guide s'adresse aux membres des conseils d'administration, aux directions et aux responsables de la communication. Il aborde aussi bien la r\u00e9flexion strat\u00e9gique que la mise en \u0153uvre op\u00e9rationnelle des prises de position politiques. \"Rien n'est plus dangereux que de parler fort ou de se taire bruyamment, sans plan ni substance\", explique Sabrina Huber.<\/p>\r\n

Le livre blanc comprend des pistes de r\u00e9flexion, identifie les risques et contient une liste de contr\u00f4le pour la mise en \u0153uvre. Il est disponible sur Reputationexperts.ch pr\u00eat \u00e0 \u00eatre t\u00e9l\u00e9charg\u00e9<\/a>.<\/p>\r\n

\r\n

En f\u00e9vrier d\u00e9j\u00e0, Reputation Experts avait publi\u00e9 un livre blanc. Susanne M\u00fcller Zantop y plaidait pour l'introduction d'un \"Reputation Board\" dans les entreprises.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le deuxi\u00e8me livre blanc des Reputation Experts se penche sur la question de savoir si et dans quelles conditions les entreprises doivent s'exprimer sur des th\u00e8mes politiques. Il fournit des points de rep\u00e8re concrets pour une prise de d\u00e9cision strat\u00e9giquement fond\u00e9e au sein du conseil d'administration et de la direction.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Whitepaper","_yoast_wpseo_metadesc":"Ein Whitepaper befasst sich mit der Frage, ob und unter welchen Bedingungen sich Unternehmen zu politischen Themen \u00e4ussern sollten.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5103],"class_list":["post-39070","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-reputation-experts"],"acf":[],"yoast_head":"\nWhitepaper: Wie politisch sollen sich Unternehmen \u00e4ussern? - Organisator<\/title>\n<meta name=\"description\" content=\"Ein Whitepaper befasst sich mit der Frage, ob und unter welchen Bedingungen sich Unternehmen zu politischen Themen \u00e4ussern sollten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-06-18\/whitepaper-wie-politisch-sollen-sich-unternehmen-aeussern\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper: Wie politisch sollen sich Unternehmen \u00e4ussern? 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