{"id":39278,"date":"2025-06-25T16:21:18","date_gmt":"2025-06-25T14:21:18","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236634"},"modified":"2025-06-25T17:00:20","modified_gmt":"2025-06-25T15:00:20","slug":"goldbach-und-go-wit-retail-media-oekosystem","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-06-25\/goldbach-und-go-wit-retail-media-oekosystem\/","title":{"rendered":"Goldbach et Go Wit : \u00e9cosyst\u00e8me de m\u00e9dias de vente au d\u00e9tail"},"content":{"rendered":"

\"\"<\/a> \"\"<\/a><\/p>\r\n

La r\u00e9gie publicitaire Goldbach et l'entreprise AdTech GoWit, sp\u00e9cialis\u00e9e dans le commerce et les m\u00e9dias de d\u00e9tail, concluent un partenariat d'avenir en combinant le r\u00e9seau publicitaire local \u00e9tabli de Goldbach avec la technologie publicitaire des m\u00e9dias de d\u00e9tail de GoWit.<\/p>\r\n

Ce partenariat ouvre aux d\u00e9taillants et aux annonceurs l'acc\u00e8s \u00e0 une plateforme publicitaire omnicanale en libre-service qui leur permet d'int\u00e9grer plus rapidement que jamais des solutions m\u00e9dia de d\u00e9tail. Les d\u00e9taillants peuvent ainsi mon\u00e9tiser leur inventaire publicitaire num\u00e9rique tout en gardant le contr\u00f4le total de leurs ressources m\u00e9dia.<\/p>\r\n

De leur c\u00f4t\u00e9, les annonceurs entrent en contact avec les clients l\u00e0 o\u00f9 leur intention d'achat est la plus forte. Pour la r\u00e9gie publicitaire, ce partenariat est une \u00e9tape importante : \"Retail Media est repr\u00e9sentatif de l'\u00e9volution rapide de la publicit\u00e9 num\u00e9rique dans son ensemble et des exigences accrues de nos clients\", d\u00e9clare Stefan Wagner, Managing Director de Goldbach Audience. \"Et je suis d'autant plus heureux que nous ayons trouv\u00e9 en GoWit et sa technologie publicitaire \u00e9prouv\u00e9e dans le monde entier le partenaire id\u00e9al dans ce domaine\".<\/p>\r\n

Il est convaincu que la technologie de GoWit permettra une utilisation encore plus efficace des donn\u00e9es et donc des campagnes plus efficientes pour les annonceurs. Emrah Adsan, CEO de GoWit, est du m\u00eame avis : \"Avec l'\u00e9norme dynamique du march\u00e9 publicitaire suisse, Goldbach est le partenaire parfait et offre \u00e0 notre technologie publicitaire un immense r\u00e9seau\". Ils cr\u00e9eraient ainsi une solution publicitaire compl\u00e8te pour les m\u00e9dias de d\u00e9tail, dont profiteraient aussi bien les d\u00e9taillants que les annonceurs et les agences. \"Apr\u00e8s la collaboration de ces derniers mois, nous sommes convaincus de la valeur ajout\u00e9e que nous pouvons offrir aux commer\u00e7ants et aux annonceurs en Suisse\". La prochaine \u00e9tape consistera \u00e0 convaincre d'autres d\u00e9taillants et marques de rejoindre la plateforme afin d'\u00e9largir en permanence l'inventaire et la port\u00e9e.<\/p>\r\n

\r\n

Les entreprises du Goldbach Group commercialisent et transmettent de la publicit\u00e9 dans les genres TV, radio, presse, en ligne, publicit\u00e9 ext\u00e9rieure et performance marketing. Les processus simples d'information, de conseil et de r\u00e9servation sont au premier plan. Afin d'atteindre les consommateurs* finaux au bon moment, au bon endroit et dans le bon contexte, Goldbach poursuit une approche multicanale cons\u00e9quente. Le Goldbach Group a son si\u00e8ge \u00e0 K\u00fcsnacht et est une entreprise du TX Group.\u00a0 <\/em><\/p>\r\n

GoWit est une entreprise AdTech de premier plan dont l'objectif est de d\u00e9mocratiser la publicit\u00e9 m\u00e9dia au d\u00e9tail et de la rendre accessible aux d\u00e9taillants et aux places de march\u00e9 de toutes tailles. Avec une int\u00e9gration en libre-service en 15 minutes, la plateforme GoWit permet \u00e0 des clients tels que Carrefour, Heureka Group, Kingfisher, Toters Delivery, Mumzworld et Teknosa de cr\u00e9er et de faire \u00e9voluer leur activit\u00e9 publicitaire \u00e0 forte marge sans obstacles techniques complexes ni frais suppl\u00e9mentaires. Gr\u00e2ce \u00e0 des formats publicitaires omnicanaux, un ciblage contextuel, un algorithme d'ench\u00e8res automatiques et des analyses en temps r\u00e9el, GoWit offre des solutions publicitaires efficaces et des outils de gestion de campagne pour obtenir des r\u00e9sultats impressionnants et maximiser les revenus.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ensemble, ils souhaitent mettre en place un \u00e9cosyst\u00e8me de m\u00e9dias de d\u00e9tail en Suisse et proposer des solutions innovantes de m\u00e9dias de d\u00e9tail aux d\u00e9taillants et aux annonceurs.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Retail-Media-\u00d6kosystem","_yoast_wpseo_metadesc":"Gemeinsam m\u00f6chten Goldbach und Go Wit ein Retail-Media-\u00d6kosystem in der Schweiz aufbauen und innovative Retail-Media-L\u00f6sungen bieten.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,149,5428,5429,4297],"class_list":["post-39278","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-detailhandel","tag-go-wit","tag-goldbach-audience","tag-marketing-und-kommunikation"],"acf":[],"yoast_head":"\nGoldbach und Go Wit: Retail-Media-\u00d6kosystem - Organisator<\/title>\n<meta name=\"description\" content=\"Gemeinsam m\u00f6chten Goldbach und Go Wit ein Retail-Media-\u00d6kosystem in der Schweiz aufbauen und innovative Retail-Media-L\u00f6sungen bieten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-06-25\/goldbach-und-go-wit-retail-media-oekosystem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldbach und Go Wit: Retail-Media-\u00d6kosystem - 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