{"id":39388,"date":"2025-07-02T11:05:58","date_gmt":"2025-07-02T09:05:58","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236863"},"modified":"2025-07-02T11:02:11","modified_gmt":"2025-07-02T09:02:11","slug":"vier-buecher-die-sie-interessieren-koennten-33","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-07-02\/vier-buecher-die-sie-interessieren-koennten-33\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<p><strong><img class=\"alignnone size-full wp-image-236870\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk.jpg\" sizes=\"(max-width: 1037px) 100vw, 1037px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk.jpg 1037w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-600x368.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-1024x628.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-768x471.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-285x175.jpg 285w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-571x350.jpg 571w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/vier-buecher-newsletter-mk-1000x613.jpg 1000w\" alt=\"\" width=\"1037\" height=\"636\" \/>\u00catre humain<\/strong><\/p>\r\n<p><em>Apprendre de l'\u00e9volution pour l'avenir.<\/em><\/p>\r\n<ul>\r\n\t<li>Kai Michel et Carel van Schaik<\/li>\r\n\t<li>Maison d'\u00e9dition : Rowohlt<\/li>\r\n\t<li>Ann\u00e9e de publication : 2023<\/li>\r\n\t<li>Pages : 384<\/li>\r\n\t<li>ISBN : 9783498003272<\/li>\r\n<\/ul>\r\n<p>Il manque aux critiques culturelles et aux analyses sociales courantes la question fondamentale : qu'est-ce que l'\u00eatre humain ? Pour les auteurs de best-sellers Carel van Schaik et Kai Michel, il est clair que seule la r\u00e9ponse \u00e0 cette question nous dira pourquoi nous sommes aujourd'hui dans une sorte de crise permanente dans divers domaines de la vie. Du point de vue de la biologie et de l'anthropologie, la solution est la suivante : l'\u00e9volution nous a pr\u00e9par\u00e9s \u00e0 une vie diff\u00e9rente de celle que nous menons actuellement. Avec leur perspective \u00e9volutionniste, van Schaik et Michel jettent un \u00e9clairage nouveau sur des maladies de civilisation bien connues. A lire !<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236866\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein.jpeg\" sizes=\"(max-width: 325px) 100vw, 325px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein.jpeg 325w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein-114x175.jpeg 114w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Mensch-sein-228x350.jpeg 228w\" alt=\"\" width=\"325\" height=\"500\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Collaboration dans le flux<\/strong><\/p>\r\n<p><em>Comment amener avec succ\u00e8s le flux dans l'\u00e9quipe, dans les projets et dans l'entreprise gr\u00e2ce \u00e0 10 outils qui ont fait leurs preuves dans la pratique.<\/em><\/p>\r\n<ul>\r\n\t<li>Nadja Schnetzler et Laurent Burst<\/li>\r\n\t<li>Maison d'\u00e9dition : GABAL<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 215<\/li>\r\n\t<li>ISBN : 9783967392012<\/li>\r\n<\/ul>\r\n<p>Le flux de travail et la collaboration dans les organisations sont r\u00e9guli\u00e8rement frein\u00e9s et perturb\u00e9s par de nombreux facteurs. Les r\u00e9unions improductives agacent et les petits malentendus d\u00e9g\u00e9n\u00e8rent en conflits. Les t\u00e2ches inachev\u00e9es s'accumulent et provoquent des retards. Tout cela n'est pas une fatalit\u00e9, estiment les auteurs. Il est possible d'organiser le travail de mani\u00e8re \u00e0 ce qu'il s'\u00e9coule, c'est-\u00e0-dire qu'il soit en flux. Ils pr\u00e9sentent dix outils \u00e9prouv\u00e9s qui aident \u00e0 cr\u00e9er le flux souhait\u00e9. Mais ils \u00e9crivent aussi : pour que ces outils d\u00e9ploient leurs effets, il faut avant tout lutter contre les petits et grands freins au flux.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236865\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow.jpeg\" sizes=\"(max-width: 329px) 100vw, 329px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow.jpeg 329w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow-115x175.jpeg 115w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zusammenarbeit-im-Flow-230x350.jpeg 230w\" alt=\"\" width=\"329\" height=\"500\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<p><strong>R\u00e9sonance Playbook<\/strong><\/p>\r\n<p><em>Trouve les affects qui animent vraiment les marques.<\/em><\/p>\r\n<ul>\r\n\t<li>Bernhard Fischer-Appelt<\/li>\r\n\t<li>Maison d'\u00e9dition : Murmann<\/li>\r\n\t<li>Ann\u00e9e de publication : 2024<\/li>\r\n\t<li>Pages : 215<\/li>\r\n\t<li>ISBN : 9783867748063<\/li>\r\n<\/ul>\r\n<p>Les marques ne doivent pas seulement s'adresser \u00e0 la raison, mais aussi \u00e0 l'affect des gens. C'est ce qu'affirme le publicitaire Bernhard Fischer-Appelt, qui nous emm\u00e8ne dans un voyage divertissant \u00e0 travers le monde des exp\u00e9riences de marque innovantes. Il y a autant \u00e0 apprendre de Taylor Swift que du l\u00e9gendaire club techno Berghain ou du magasin de sport Decathlon. Le large choix d'\u00e9tudes de cas se fait malheureusement au d\u00e9triment d'une d\u00e9finition plus pr\u00e9cise de ce qu'est \"l'arrangement affectif\" qui doit permettre de faire vivre les marques. Il s'agit n\u00e9anmoins d'une lecture \u00e0 la fois amusante et inspirante.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236867\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz.jpeg\" sizes=\"(max-width: 353px) 100vw, 353px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz.jpeg 353w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz-124x175.jpeg 124w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Playbook-Resonanz-247x350.jpeg 247w\" alt=\"\" width=\"353\" height=\"500\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Avenir oblige<\/strong><\/p>\r\n<p><em>Un esprit d'entreprise moderne pour un pays o\u00f9 il fait bon vivre.<\/em><\/p>\r\n<ul>\r\n\t<li>Thomas M. Fischer<\/li>\r\n\t<li>Maison d'\u00e9dition : Westend<\/li>\r\n\t<li>Ann\u00e9e de publication : 2025<\/li>\r\n\t<li>Pages : 192<\/li>\r\n\t<li>ISBN : 9783864894831<\/li>\r\n<\/ul>\r\n<p>Thomas M. Fischer est lui-m\u00eame entrepreneur - et veut, avec ce livre, inciter \u00e0 la r\u00e9flexion : Pourquoi d\u00e9finissons-nous toujours le succ\u00e8s par la croissance, alors que le monde a besoin depuis longtemps d'autres r\u00e9ponses ? Fischer montre le potentiel d'une \u00e9conomie ax\u00e9e sur les valeurs. Il consid\u00e8re la durabilit\u00e9 comme une chance pour les entreprises, la soci\u00e9t\u00e9 et chaque individu. Fischer en est convaincu : la vie dans une soci\u00e9t\u00e9 durable sera meilleure que beaucoup ne le pensent. Une lecture inspirante pour tous ceux qui r\u00e9fl\u00e9chissent \u00e0 l'avenir de notre \u00e9conomie et de notre soci\u00e9t\u00e9.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-236864\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet.jpeg\" sizes=\"(max-width: 506px) 100vw, 506px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet.jpeg 506w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-378x600.jpeg 378w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-110x175.jpeg 110w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-220x350.jpeg 220w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/Zukunft-verpflichtet-503x800.jpeg 503w\" alt=\"\" width=\"506\" height=\"804\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec GetAbstract, nous vous pr\u00e9sentons quatre livres dans le domaine du marketing et de la communication. Cette fois-ci : \"Superpower Sustainable Marketing\", \"Diriger avec succ\u00e8s des \u00e9quipes hybrides\", \"Visualiser intelligemment\" et \"Praxisbuch Krisenkommunikation\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen vier B\u00fccher aus dem Marketing- und Kommunikationsbereich vor.","articlekey":"","footnotes":""},"categories":[29],"tags":[95,5442,2625,335,4343],"class_list":["post-39388","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buchtipps","tag-get-abstract","tag-lesetipps","tag-management-und-unternehmensfuehrung","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - 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