{"id":39395,"date":"2025-07-01T15:39:04","date_gmt":"2025-07-01T13:39:04","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236884"},"modified":"2025-07-02T08:42:01","modified_gmt":"2025-07-02T06:42:01","slug":"bcm-award-2025-drei-projekte-aus-der-schweiz-auf-shortlist","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-07-01\/bcm-award-2025-drei-projekte-aus-der-schweiz-auf-shortlist\/","title":{"rendered":"BCM-Award 2025 : trois projets suisses sur la shortlist"},"content":{"rendered":"

\"\"De la campagne de m\u00e9dias sociaux \u00e0 l'action \u00e0 but non lucratif, du film d'entreprise au magazine B2B : au total, 93 projets de content marketing exceptionnels ont \u00e9t\u00e9 retenus cette ann\u00e9e dans 32 cat\u00e9gories sur la shortlist du Best of Content Marketing Awards et ont ainsi la chance d'\u00eatre r\u00e9compens\u00e9s par un prix en or lors de l'\u00e9v\u00e9nement BCM du 9 octobre \u00e0 Munich. Trois d'entre eux viennent de Suisse.<\/p>\r\n

Qu'est-ce qui caract\u00e9rise ce mill\u00e9sime BCM ?<\/h3>\r\n

\"D\u00e9finitivement l'\u00e9ventail !\", d\u00e9clare Olaf Wolff, pr\u00e9sident du Content Marketing Forum e.V. (CMF), qui organise le prix pour la 23e fois. \"La shortlist est h\u00e9t\u00e9roclite en termes de formes m\u00e9diatiques, d'approches strat\u00e9giques et de storytelling. Le point commun : chaque projet travaille d'une mani\u00e8re ou d'une autre sur plusieurs canaux et s'adresse \u00e0 son groupe cible de mani\u00e8re multidimensionnelle\".<\/p>\r\n

Dans quelles cat\u00e9gories les travaux suisses sont-ils nomin\u00e9s ?<\/h3>\r\n

\"Deux nominations sont dans le domaine B2C - pour une campagne de contenu et un magazine\", r\u00e9v\u00e8le Guido Von Deschwanden, membre du comit\u00e9 suisse du CMF. \"La troisi\u00e8me se trouve dans la nouvelle cat\u00e9gorie de prix sp\u00e9ciaux Best of efficient Creation Excellence et repr\u00e9sente ainsi un v\u00e9ritable th\u00e8me d'avenir pour la branche : comment r\u00e9ussir \u00e0 travailler de mani\u00e8re cr\u00e9ativement excellente et en m\u00eame temps avec un maximum d'efficacit\u00e9\".<\/p>\r\n

Des tendances se dessinent-elles dans tous les pays ?<\/h3>\r\n

\"L'une des tendances est certainement le fait qu'une grande partie des approches de campagnes de marketing de contenu travaille d'une mani\u00e8re ou d'une autre avec des influenceurs de m\u00e9dias sociaux\", explique Peter Matz, responsable BCM au sein du comit\u00e9 directeur du CMF. \"Il est \u00e9galement frappant de voir combien d'approches \u00e9v\u00e9nementielles \u00e0 fort contenu sont en concurrence. On y trouve aussi bien des concepts de r\u00e9compenses ax\u00e9s sur le contenu que des \u00e9v\u00e9nements de jeux dans les m\u00e9dias sociaux\".<\/p>\r\n

La liste restreinte est disponible d\u00e8s \u00e0 pr\u00e9sent sur la site web du BCM.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Les nomin\u00e9s du BCM-Award sont connus. Trois projets de content marketing de Suisse figurent sur la shortlist.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BCM-Award","_yoast_wpseo_metadesc":"Die Nominierten des BCM-Awards stehen fest. Drei Content Marketing Projekte aus der Schweiz stehen auf der Shortlist.","articlekey":"","footnotes":""},"categories":[29],"tags":[5443,5444,4343],"class_list":["post-39395","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-best-of-content-marketing","tag-content-marketing-forum","tag-markom"],"acf":[],"yoast_head":"\nBCM-Award 2025: Drei Projekte aus der Schweiz auf Shortlist - Organisator<\/title>\n<meta name=\"description\" content=\"Die Nominierten des BCM-Awards stehen fest. 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