{"id":39502,"date":"2025-07-07T10:05:31","date_gmt":"2025-07-07T08:05:31","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=39502"},"modified":"2025-07-07T10:05:31","modified_gmt":"2025-07-07T08:05:31","slug":"rueckblick-zuercher-kmu-innovationstag","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2025-07-07\/rueckblick-zuercher-kmu-innovationstag\/","title":{"rendered":"R\u00e9trospective de la Journ\u00e9e zurichoise de l'innovation pour les PME"},"content":{"rendered":"<figure id=\"attachment_39503\" aria-describedby=\"caption-attachment-39503\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39503\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"456\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-1_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-1_Organisator-18x12.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-1_Organisator-375x251.jpg 375w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-1_Organisator-522x350.jpg 522w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-39503\" class=\"wp-caption-text\">Journ\u00e9e zurichoise de l'innovation pour les PME : impression de l'atelier avec Andr\u00e9 Meyer (debout). (Image : Thomas Berner)<\/figcaption><\/figure>\n<p>Comment g\u00e9rer mon entreprise lorsque l'\u00e9conomie est en crise ? Quels sont les champs d'application concrets de l'IA pour les PME ? Comment utiliser l'\u00e9conomie circulaire comme mod\u00e8le d'entreprise ? Et comment planifier la succession de mon entreprise ? Ces questions et bien d'autres ont trouv\u00e9 des r\u00e9ponses - peut-\u00eatre pas toujours d\u00e9finitives, mais la plupart du temps plus approfondies. Le th\u00e8me de l'innovation a suscit\u00e9 un int\u00e9r\u00eat particuli\u00e8rement \u00e9lev\u00e9 parmi les quelque 200 visiteurs inscrits : comment initier des nouveaut\u00e9s dans sa propre entreprise ? L'atelier dirig\u00e9 par Adrian Burri de la ZHAW affichait complet. Il \u00e9tait con\u00e7u comme un \"atelier de construction de ponts\" et abordait le sujet de mani\u00e8re ludique. Les participants ont pu constater comment \"faire\" et \"essayer\" conduisent rapidement \u00e0 des r\u00e9sultats et agissent comme un grand levier pour d'autres d\u00e9cisions. Cela correspondait bien s\u00fbr tout \u00e0 fait \u00e0 la devise du congr\u00e8s : \"Ensemble pour l'avenir : Obtenir de grands effets avec de petits leviers\".<\/p>\n<h3><strong>L'IA et ses effets (secondaires)<\/strong><\/h3>\n<p>Christina Kehl, de l'Association suisse pour l'innovation sur le march\u00e9 du travail, et Florence Bernays, du Center for Leadership in the Future of Work de l'Universit\u00e9 de Zurich, ont \u00e9galement abord\u00e9 un sujet qui pr\u00e9occupe actuellement la plupart des entrepreneurs : La num\u00e9risation et l'intelligence artificielle. Christina Kehl a soulign\u00e9 que l'IA n'est pas (ou plus) un sujet purement informatique, mais qu'elle doit pr\u00e9occuper la direction. Il est en outre important, selon elle, de v\u00e9rifier la qualit\u00e9 de tous les processus avant de les confier \u00e9ventuellement \u00e0 l'IA. Florence Bernays a soulign\u00e9 que l'automatisation ne n\u00e9cessite pas seulement des comp\u00e9tences techniques. \"L'intelligence \u00e9motionnelle devient de plus en plus importante\", a-t-elle d\u00e9clar\u00e9 dans son bref expos\u00e9. Elle a toutefois regrett\u00e9 que les entreprises investissent encore tr\u00e8s peu dans l'intelligence \u00e9motionnelle.<\/p>\n<figure id=\"attachment_39504\" aria-describedby=\"caption-attachment-39504\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39504\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"475\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-2_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-2_Organisator-18x12.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-2_Organisator-375x262.jpg 375w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Rueckblick-Zuercher-KMU-Innovationstag-2_Organisator-501x350.jpg 501w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-39504\" class=\"wp-caption-text\">Le point de mire de la num\u00e9risation : Christina Kehl en discussion avec l'animateur Stephan Lendi. (Image : Thomas Berner)<\/figcaption><\/figure>\n<p>Outre la num\u00e9risation, d'autres d\u00e9fis pr\u00e9occupent de nombreuses entreprises : les fluctuations, les nombreuses absences et la baisse de l'engagement des collaborateurs. \"Il manque le lien \u00e9motionnel avec l'entreprise\", a constat\u00e9 Michael Schmidt-Purrmann en se r\u00e9f\u00e9rant \u00e0 une \u00e9tude de Gallup. Pour r\u00e9soudre ces probl\u00e8mes, il a pr\u00e9sent\u00e9 le mod\u00e8le Vital@Work, qui a pour objectif une collaboration consciente, une atmosph\u00e8re propice \u00e0 la performance, un travail d'\u00e9quipe vivant et une volont\u00e9 de performance motiv\u00e9e, notamment gr\u00e2ce \u00e0 l'utilisation d'agents IA qui accompagnent personnellement les collaborateurs.<\/p>\n<h3><strong>Autogestion et durabilit\u00e9<\/strong><\/h3>\n<p>Andr\u00e9 Meyer de FlowLabs a montr\u00e9 dans son atelier comment il est possible d'augmenter sa propre productivit\u00e9 (et donc sa motivation personnelle au travail) avec relativement peu d'efforts. Les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 r\u00e9fl\u00e9chir \u00e0 ce \u00e0 quoi pourrait ressembler une journ\u00e9e de travail parfaite et \u00e0 la mettre en relation avec la r\u00e9alit\u00e9 v\u00e9cue. Les diff\u00e9rences les plus importantes entre le souhait et la r\u00e9alit\u00e9 repr\u00e9sentent des leviers sur lesquels il est possible d'agir pour am\u00e9liorer le quotidien au travail.<\/p>\n<p>Un autre des 18 ateliers s'est pench\u00e9 sur la question de savoir comment les cha\u00eenes d'approvisionnement peuvent \u00eatre transform\u00e9es de mani\u00e8re durable, r\u00e9siliente et orient\u00e9e vers l'avenir. Ce qui peut \u00eatre r\u00e9alis\u00e9 de mani\u00e8re relativement compr\u00e9hensible pour un producteur de denr\u00e9es alimentaires s'av\u00e8re \u00eatre autrement plus complexe pour une entreprise de m\u00e9dias, par exemple, comme l'auteur a pu le constater par lui-m\u00eame.<\/p>\n<h3><strong>Acheter au lieu de cr\u00e9er<\/strong><\/h3>\n<p>Le th\u00e8me du \"r\u00e8glement de la succession\" a \u00e9galement \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9. L'association fa\u00eeti\u00e8re suisse pour la succession d'entreprise \u00e9tait quasiment le \"parrain\" de ce th\u00e8me. Carla Kaufmann, membre du comit\u00e9 directeur, a fait remarquer que de nombreuses entreprises sont actuellement \u00e0 vendre pour assurer leur succession. \"De nombreux prix de vente se situent en dessous de 500 000 francs - ils sont donc tout \u00e0 fait abordables\", a d\u00e9clar\u00e9 Kaufmann, qui exploite sa propre plateforme d'interm\u00e9diation pour les entreprises, Companymarket AG. \"Acheter au lieu de cr\u00e9er\" est donc une strat\u00e9gie \u00e0 succ\u00e8s souvent sous-estim\u00e9e pour les personnes qui veulent se lancer dans l'entrepreneuriat.\u00a0<\/p>\n<h3><strong>De PME \u00e0 PME<\/strong><\/h3>\n<p>La Journ\u00e9e zurichoise de l'innovation pour les PME a \u00e9t\u00e9 organis\u00e9e cette ann\u00e9e encore par le service de promotion \u00e9conomique de l'Office de l'\u00e9conomie du canton de Zurich. La responsable du projet, Anita Martinecz Feh\u00e9r, s'est montr\u00e9e satisfaite de l'\u00e9cho rencontr\u00e9 par la manifestation. Cette ann\u00e9e encore, le m\u00e9lange de th\u00e8mes s'est r\u00e9v\u00e9l\u00e9 \u00eatre le reflet de la r\u00e9alit\u00e9 vari\u00e9e des PME et a offert une opportunit\u00e9 \u00e0 bas seuil pour un transfert de connaissances utile de PME \u00e0 PME. Au moment de la cl\u00f4ture de la r\u00e9daction, nous ne savons pas encore si et quand la Journ\u00e9e zurichoise de l'innovation pour les PME aura lieu \u00e0 nouveau en 2026.<\/p>\n<p><em>Plus d'informations : <a href=\"https:\/\/kmu-innovation.zuerich\/zuercher_kmu_innovationstag\/\">https:\/\/kmu-innovation.zuerich\/zuercher_kmu_innovationstag\/<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le 3 juillet 2025, la Journ\u00e9e zurichoise de l'innovation pour les PME a eu lieu pour la troisi\u00e8me fois au ZHdK Toni Campus \u00e0 Zurich. Une fois de plus, elle a propos\u00e9 une large palette de th\u00e8mes qui ont \u00e9t\u00e9 trait\u00e9s dans le cadre de brefs expos\u00e9s et d'ateliers pratiques.<\/p>","protected":false},"author":4,"featured_media":39503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KMU Innovationstag","_yoast_wpseo_metadesc":"Am 3. Juli 2025 fand im ZHdK Toni Campus in Z\u00fcrich zum dritten Mal der Z\u00fcrcher KMU Innovationstag statt. Ein R\u00fcckblick auf die Tagung.","articlekey":"","footnotes":""},"categories":[28],"tags":[193,274,301,335],"class_list":["post-39502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-fachkongressfachmesse","tag-innovation","tag-kmu","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00fcckblick Z\u00fcrcher KMU Innovationstag - Organisator<\/title>\n<meta name=\"description\" content=\"Am 3. Juli 2025 fand im ZHdK Toni Campus in Z\u00fcrich zum dritten Mal der Z\u00fcrcher KMU Innovationstag statt. 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