{"id":3951,"date":"2018-07-19T09:28:50","date_gmt":"2018-07-19T07:28:50","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3951"},"modified":"2018-07-19T09:28:50","modified_gmt":"2018-07-19T07:28:50","slug":"buchtipp-analysiere-das-web","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/allgemein\/2018-07-19\/buchtipp-analysiere-das-web\/","title":{"rendered":"Livre conseill\u00e9 : Analyser le web !"},"content":{"rendered":"<header>\n<figure id=\"attachment_3952\" aria-describedby=\"caption-attachment-3952\" style=\"width: 525px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3952\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/analysiere-das-web-evertz-de-30303.png\" alt=\"\" width=\"525\" height=\"760\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/analysiere-das-web-evertz-de-30303.png 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/analysiere-das-web-evertz-de-30303-8x12.png 8w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/analysiere-das-web-evertz-de-30303-121x175.png 121w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/analysiere-das-web-evertz-de-30303-242x350.png 242w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/analysiere-das-web-evertz-de-30303-300x434.png 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><figcaption id=\"caption-attachment-3952\" class=\"wp-caption-text\">Un nouveau livre instructif de la maison d'\u00e9dition Haufe. (Image : zVg)<\/figcaption><\/figure>\n<p>L'utilisation des m\u00e9dias sociaux se professionnalise \u00e0 vue d'\u0153il. De plus en plus d'entreprises ne s'int\u00e9ressent pas seulement au nombre de fans et de followers qu'elles ont par rapport \u00e0 leurs concurrents. Elles veulent avoir un aper\u00e7u fond\u00e9 de la mani\u00e8re dont on parle d'elles, o\u00f9 et sur quel ton.<\/p>\n<\/header>\n<section class=\"article-content\">Une offre imposante d'outils r\u00e9pond \u00e0 ce souhait. En m\u00eame temps, la confusion r\u00e8gne sur les termes : qu'est-ce que l'analytique, qu'est-ce que le monitoring ? Ai-je besoin d'un outil pour l'engagement ou est-ce l'affaire du community management ? Stefan Evertz est un homme du m\u00e9tier et fournit dans son livre un bon aper\u00e7u de l'offre actuelle ainsi que des conseils judicieux pour le choix des outils et les processus en cours. Get Abstract recommande ce livre \u00e0 tous les professionnels du marketing qui souhaitent en savoir plus sur les m\u00e9dias sociaux.<\/p>\n<\/section>\n<p><em>Stefan Evertz : \"Analyser le web !\", \u00e9diteur : Haufe Verlag 2018\/ ISBN : 9783648104040<\/em><\/p>\n<p><a href=\"https:\/\/shop.haufe.de\/\">shop.haufe.de<\/a><\/p>\n<section class=\"article-content\"><em>En coop\u00e9ration avec getAbstract, Lucerne :<\/em><em>\u00c9valuation de Get Abstract : 8<\/em><br \/>\n<em>Facilit\u00e9 de mise en \u0153uvre : 10<\/em><br \/>\n<em>Degr\u00e9 d'innovation : 8<\/em><br \/>\n<em>Style : 6<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Der Umgang mit Social Media professionalisiert sich zusehends. Immer mehr Unternehmen interessieren sich nicht nur daf\u00fcr, wie hoch ihre Fan- und Follower-Zahlen im Vergleich zu denen der Konkurrenz sind. Sie wollen einen fundierten \u00dcberblick dar\u00fcber, wie, wo und in welchem Tonfall \u00fcber sie gesprochen wird. Diesem Wunsch tr\u00e4gt ein stattliches Angebot an Tools Rechnung. Gleichzeitig [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Analysiere das Web!","_yoast_wpseo_metadesc":"Im Buch \u00abAnalysiere das Web!\u00bb erkl\u00e4rt der Autor Stefan Evertz welche Begriffe, Kennzahlen und Tools beim Social-Media-Monitoring relevant sind.","articlekey":"","footnotes":""},"categories":[1],"tags":[92,95,156,208],"class_list":["post-3951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-buch","tag-buchtipps","tag-digitalisierung","tag-fit-im-job"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buchtipp: Analysiere das Web! - Organisator<\/title>\n<meta name=\"description\" content=\"Im Buch \u00abAnalysiere das Web!\u00bb erkl\u00e4rt der Autor Stefan Evertz welche Begriffe, Kennzahlen und Tools beim Social-Media-Monitoring relevant sind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/general\/2018-07-19\/buchtipp-analysiere-das-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buchtipp: Analysiere das Web! 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