{"id":39570,"date":"2025-07-15T13:51:21","date_gmt":"2025-07-15T11:51:21","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=39570"},"modified":"2025-07-11T14:01:54","modified_gmt":"2025-07-11T12:01:54","slug":"galledia-gruppe-uebernimmt-marketing-architektur-award","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-07-15\/galledia-gruppe-uebernimmt-marketing-architektur-award\/","title":{"rendered":"Le groupe Galledia reprend le Marketing + Architektur Award"},"content":{"rendered":"<figure id=\"attachment_39571\" aria-describedby=\"caption-attachment-39571\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39571\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Galledia-Gruppe-uebernimmt-Marketing-Architektur-Award_Organisator.jpg\" alt=\"\" width=\"680\" height=\"320\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Galledia-Gruppe-uebernimmt-Marketing-Architektur-Award_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Galledia-Gruppe-uebernimmt-Marketing-Architektur-Award_Organisator-18x8.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/07\/Galledia-Gruppe-uebernimmt-Marketing-Architektur-Award_Organisator-375x176.jpg 375w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-39571\" class=\"wp-caption-text\">D\u00e9sormais sous l'\u00e9gide du groupe Galledia : le Marketing + Architektur Award.<\/figcaption><\/figure>\n<p>En reprenant le Marketing + Architektur Award, le groupe Galledia, une entreprise de m\u00e9dias et de communication leader en Suisse orientale, assure le d\u00e9veloppement continu de cet \u00e9v\u00e9nement de la branche. Avec ses magazines sp\u00e9cialis\u00e9s bien \u00e9tablis \"Architektur+Technik\" et \"m&amp;k - Das Dach-Magazin f\u00fcr Markt und Kommunikation\", le groupe apporte un ancrage solide en termes de contenu dans les domaines de l'architecture et du marketing. Parall\u00e8lement, avec Galledia Event AG, il dispose de comp\u00e9tences av\u00e9r\u00e9es en mati\u00e8re d'\u00e9v\u00e9nements. \"Gr\u00e2ce \u00e0 la combinaison de nos m\u00e9dias sp\u00e9cialis\u00e9s et de la comp\u00e9tence \u00e9v\u00e9nementielle de Galledia Event AG, il en r\u00e9sulte des synergies id\u00e9ales - notamment dans l'interaction entre les contenus sp\u00e9cialis\u00e9s, la port\u00e9e m\u00e9diatique et l'organisation d'\u00e9v\u00e9nements\", d\u00e9clare Daniel Ettlinger, CEO du groupe Galledia.<\/p>\n<h3>L'architecture, un puissant outil de communication<\/h3>\n<p>Le prix r\u00e9compense les projets de construction dans lesquels l'architecture est d\u00e9lib\u00e9r\u00e9ment utilis\u00e9e comme moyen de communication, par exemple pour faire vivre dans l'espace les valeurs, l'identit\u00e9 ou la force d'innovation d'une entreprise. Un si\u00e8ge social peut ainsi devenir l'ambassadeur d'une marque, un concept de magasin mettre en sc\u00e8ne de mani\u00e8re cibl\u00e9e l'exp\u00e9rience du client ou un b\u00e2timent public rendre visible l'engagement social d'une institution.<\/p>\n<p>Seront r\u00e9compens\u00e9s des entreprises, des institutions, des cr\u00e9ateurs d'architecture et des ma\u00eetres d'ouvrage qui, gr\u00e2ce \u00e0 des concepts innovants, allient qualit\u00e9 cr\u00e9ative et vision entrepreneuriale. La manifestation offre en outre une plateforme de r\u00e9seautage de qualit\u00e9 aux d\u00e9cideurs de l'architecture, du marketing et de l'\u00e9conomie.<\/p>\n<h3>Prochaine \u00e9dition en septembre 2026<\/h3>\n<p>La prochaine \u00e9dition du Marketing + Architektur Award aura lieu le 24 septembre 2026 au JED Events \u00e0 Schlieren. Le processus d'appel d'offres d\u00e9butera \u00e0 l'automne 2025 et s'adresse aux cr\u00e9ateurs d'architecture et aux ma\u00eetres d'ouvrage, aux entreprises et aux institutions. Sont recherch\u00e9es des constructions qui allient qualit\u00e9 architecturale et impact communicatif. De plus amples informations sur la soumission des projets ainsi que sur le programme seront disponibles dans les semaines \u00e0 venir sur <a href=\"http:\/\/www.marketingarchitektur.ch\">www.marketingarchitektur.ch<\/a> publi\u00e9.<\/p>\n<p><em>Source et informations compl\u00e9mentaires : <a href=\"http:\/\/www.galledia.ch\">www.galledia.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le groupe Galledia reprend le c\u00e9l\u00e8bre Marketing + Architektur Award de Baukoma-Marketimpact AG. Le prix a \u00e9t\u00e9 organis\u00e9 avec succ\u00e8s \u00e0 huit reprises jusqu'\u00e0 pr\u00e9sent et passe d\u00e9sormais au groupe Galledia dans le cadre d'une solution de succession durable. <\/p>","protected":false},"author":4,"featured_media":39571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing + Architektur Award","_yoast_wpseo_metadesc":"Die Galledia-Gruppe \u00fcbernimmt den renommierten Marketing + Architektur Award von der Baukoma-Marketimpact AG.","articlekey":"","footnotes":""},"categories":[29],"tags":[35,5116,66,4343],"class_list":["post-39570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-akquisition","tag-architektur","tag-awards","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Galledia-Gruppe \u00fcbernimmt Marketing + Architektur Award - 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