{"id":40064,"date":"2025-08-25T08:15:15","date_gmt":"2025-08-25T06:15:15","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=237690"},"modified":"2025-08-25T08:14:15","modified_gmt":"2025-08-25T06:14:15","slug":"day-neue-markenpositionierung-fuer-avesco","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-08-25\/day-neue-markenpositionierung-fuer-avesco\/","title":{"rendered":"Day : Nouveau positionnement de marque pour Avesco"},"content":{"rendered":"

\"\"L'entreprise familiale suisse Avesco, active dans toute l'Europe depuis six g\u00e9n\u00e9rations dans les domaines des machines de chantier, des syst\u00e8mes \u00e9nerg\u00e9tiques et des solutions de technique de construction, a \u00e9labor\u00e9 un nouveau positionnement de marque en collaboration avec Day Partners. L'objectif \u00e9tait de formuler plus pr\u00e9cis\u00e9ment l'attitude de l'entreprise, d'aiguiser son profil sur le march\u00e9 et de d\u00e9velopper de mani\u00e8re coh\u00e9rente la communication envers les clients et les collaborateurs potentiels.<\/p>\r\n

La positivit\u00e9 comme d\u00e9cision d'entreprise<\/h3>\r\n

L'\u00e9laboration du positionnement s'est bas\u00e9e sur une analyse compl\u00e8te de la culture d'entreprise, des comp\u00e9tences propres ainsi que de la perception par les groupes cibles externes. Un processus en plusieurs \u00e9tapes a permis de mettre en \u00e9vidence les convictions centrales internes \u00e0 l'entreprise qui caract\u00e9risent l'image de soi d'Avesco. Il s'est av\u00e9r\u00e9 qu'outre la comp\u00e9tence technique, c'est surtout une attitude fondamentale positive et orient\u00e9e vers les solutions qui caract\u00e9rise l'action quotidienne. Des qualit\u00e9s telles que l'ouverture, l'accessibilit\u00e9, la confiance et l'assurance sont des facteurs d'identit\u00e9.<\/p>\r\n

Suite \u00e0 l'analyse, un positionnement g\u00e9n\u00e9ral a \u00e9t\u00e9 formul\u00e9. Il exprime le fait qu'Avesco associe des objectifs \u00e9conomiques \u00e0 une gestion d'entreprise bas\u00e9e sur des valeurs : La positivit\u00e9 est consid\u00e9r\u00e9e dans l'entreprise comme un moteur de progr\u00e8s - aussi bien dans la gestion des d\u00e9fis que dans la collaboration avec les clients, les partenaires et les collaborateurs.<\/p>\r\n

\"\"<\/p>\r\n

\"Pour nous, la positivit\u00e9 est un choix d'entreprise\", explique le Group CEO Mario Meier : \"Elle nous permet de progresser constamment et se base sur notre comp\u00e9tence et notre longue exp\u00e9rience. Notre regard est toujours tourn\u00e9 vers l'avant, avec la volont\u00e9 et la capacit\u00e9 d'assumer des responsabilit\u00e9s et de r\u00e9soudre les d\u00e9fis apparemment insolubles de nos clients:es\". Cette attitude se retrouve dans tous les secteurs d'activit\u00e9 et renforce la position d'Avesco sur le march\u00e9 dans un environnement comp\u00e9titif.<\/p>\r\n

Permettre un aper\u00e7u authentique<\/h3>\r\n

Les bases strat\u00e9giques ont constitu\u00e9 le point de d\u00e9part de deux films qui ont \u00e9t\u00e9 r\u00e9alis\u00e9s dans le cadre de la collaboration. Le film d'entreprise interentreprises illustre, \u00e0 l'aide du mot \"oui\", comment Avesco travaille avec ses clients et comment les d\u00e9fis sont abord\u00e9s au quotidien. Le film sur la marque employeur s'adresse aux nouveaux collaborateurs potentiels et donne - sur la base de la m\u00eame id\u00e9e de base - un aper\u00e7u de l'environnement de travail et de l'attitude fondamentale d'Avesco.<\/p>\r\n

\"\"<\/p>\r\n

Les deux films ont \u00e9t\u00e9 r\u00e9alis\u00e9s avec la production cin\u00e9matographique Mint Mediahouse et le r\u00e9alisateur Lorenz Klapfer. Une attention particuli\u00e8re a \u00e9t\u00e9 accord\u00e9e \u00e0 une repr\u00e9sentation authentique. Philipp Pongracz, Head of Marketing d'Avesco : \"Nous ne voulions pas montrer une fa\u00e7ade mise en sc\u00e8ne, mais Avesco telle qu'elle est : accessible, pragmatique et avec un oui clair au progr\u00e8s\".<\/p>\r\n

Sp\u00e9cialis\u00e9 dans le travail en partenariat<\/h3>\r\n

La collaboration entre Day Partners et Avesco s'est faite dans le cadre d'un \u00e9change \u00e9troit et \u00e9galitaire, ce dont l'agence fond\u00e9e fin 2023 par Annette H\u00e4cki et Marcel Walzl (tous deux pr\u00e9c\u00e9demment Jung von Matt) s'est fait une sp\u00e9cialit\u00e9. Gr\u00e2ce \u00e0 son approche collaborative, DAY Partners accompagne depuis lors, outre Avesco, des entreprises telles que la FIS, la FMB ou la marque internationale Prolicht.<\/p>\r\n

\"Pour chaque projet, nous nous consid\u00e9rons comme une \u00e9quipe commune, dans laquelle tous les participants apportent leurs comp\u00e9tences et leurs perspectives - et qui est prise au s\u00e9rieux par tous\". explique Annette H\u00e4cki. C'est ainsi que le positionnement d'Avesco et le d\u00e9veloppement des films sont n\u00e9s de la collaboration entre l'agence et la cliente, respectivement la production de films. Les films sont d\u00e8s \u00e0 pr\u00e9sent en service et peuvent \u00eatre visionn\u00e9s sur le site Internet d'Avesco et sur d'autres canaux de l'entreprise.<\/p>\r\n

\r\n

Responsable :<\/strong> Julia Ewers (DAY Partners), Tobias Gruber (Sandgrain), Annette H\u00e4cki (DAY Partners), Lorenz Klapfer (directeur), Michael Mair am Tinkhof (Mint Mediahouse), Mario Meier (Group CEO Avesco), Philipp Pongracz (Head of Marketing Avesco), Marcel Walzl (DAY Partners)<\/p>","protected":false},"excerpt":{"rendered":"

En \u00e9troite collaboration, Avesco et Day Partners affinent l'orientation strat\u00e9gique et communicationnelle ainsi que le positionnement de la marque de l'entreprise.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Avesco","_yoast_wpseo_metadesc":"Avesco und Day Partners sch\u00e4rfen zusammen die strategisch-kommunikative Ausrichtung und Markenpositionierung des Unternehmens.","articlekey":"","footnotes":""},"categories":[29],"tags":[5490,5491,4343],"class_list":["post-40064","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-avesco","tag-day-partners","tag-markom"],"acf":[],"yoast_head":"\nDay: Neue Markenpositionierung f\u00fcr Avesco - Organisator<\/title>\n<meta name=\"description\" content=\"Avesco und Day Partners sch\u00e4rfen zusammen die strategisch-kommunikative Ausrichtung und Markenpositionierung des Unternehmens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-08-25\/day-neue-markenpositionierung-fuer-avesco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day: Neue Markenpositionierung f\u00fcr Avesco - 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