{"id":40295,"date":"2025-09-02T14:52:27","date_gmt":"2025-09-02T12:52:27","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=238786"},"modified":"2025-09-03T13:28:34","modified_gmt":"2025-09-03T11:28:34","slug":"studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","title":{"rendered":"\u00c9tude d'Omnicom Media Group : le sponsoring lors du Women's Euro a \u00e9t\u00e9 efficace"},"content":{"rendered":"
\"\"\r\n
\"Quelle est leur attitude vis-\u00e0-vis du sponsoring des \u00e9v\u00e9nements sportifs\", telle \u00e9tait la question. Au cours du Women's Euro, l'acceptation du sponsoring a continu\u00e9 de progresser, augmentant de 12% lors de la deuxi\u00e8me vague d'enqu\u00eate.<\/figcaption>\r\n<\/figure>\r\n

Une \u00e9tude d'Omnicom Media Group Suisse montre que le sponsoring dans l'environnement de l'Eurowurd a \u00e9t\u00e9 bien accueilli par les supporters. L'acceptation a augment\u00e9 pendant le tournoi - tout comme la disposition \u00e0 acheter les produits des sponsors. Les jeunes groupes cibles ont \u00e9t\u00e9 particuli\u00e8rement enthousiastes : 75% ont partag\u00e9 des contenus ou parl\u00e9 de l'Euro avec d'autres personnes.<\/p>\r\n

\"Le sponsoring ne se suffit pas \u00e0 lui-m\u00eame\", d\u00e9clare Michael Selz, Omnicom Media Group. \"L'effet ne se d\u00e9ploie vraiment que si des campagnes d'accompagnement renforcent l'engagement\". Fait marquant : dans certains groupes cibles, les associations de sport de masse fonctionnent mieux que les r\u00e9cits de pure performance.<\/p>\r\n

Conclusion selon Omnicom Media Group : le Women's Euro 2025 a confirm\u00e9 que le sponsoring est un instrument \u00e0 fort impact - \u00e0 condition que les marques combinent port\u00e9e et activation intelligente.<\/p>","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude d'Omnicom Media Group Suisse, l'UEFA Women's Euro 2025 n'a pas seulement \u00e9t\u00e9 une f\u00eate du football, mais aussi un succ\u00e8s publicitaire. 657'291 supporters dans les stades (99 % de taux de remplissage) et 2,75 millions de t\u00e9l\u00e9spectateurs ont fait de ce tournoi un succ\u00e8s de p\u00e9n\u00e9tration.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Women\u2019s Euro","_yoast_wpseo_metadesc":"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,4968,2896,2897],"class_list":["post-40295","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-omnicom-media-group","tag-sponsoring","tag-sport"],"acf":[],"yoast_head":"\nStudie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - 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