{"id":40340,"date":"2025-09-03T20:50:45","date_gmt":"2025-09-03T18:50:45","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=238948"},"modified":"2025-09-04T11:27:06","modified_gmt":"2025-09-04T09:27:06","slug":"lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/","title":{"rendered":"\u00c9tude LUMEN : le cin\u00e9ma marque des points gr\u00e2ce \u00e0 une \"v\u00e9ritable attention publicitaire"},"content":{"rendered":"
\"\"<\/a>\r\n
De gauche \u00e0 droite : Frank Senger, Christian Tingler, Juliane Fankhauser-Merz, Marcus Sch\u00f6gel, Christof Kaufmann (photo : Beat H\u00fcrlimann)<\/figcaption>\r\n<\/figure>\r\n

Quelque 110 repr\u00e9sentants des m\u00e9dias, du marketing et de la publicit\u00e9 se sont r\u00e9unis le 3 septembre 2025 \u00e0 l'Arena Cinemas Sihlcity pour recevoir de nouvelles impulsions, des donn\u00e9es exclusives et des perspectives passionnantes sur le th\u00e8me de l'attention dans la communication par images anim\u00e9es. Gr\u00e2ce au soutien de la communaut\u00e9 d'int\u00e9r\u00eats des m\u00e9dias \u00e9lectroniques (IGEM), l'\u00e9v\u00e9nement a trouv\u00e9 une visibilit\u00e9 suppl\u00e9mentaire au sein de la communaut\u00e9 m\u00e9diatique suisse.<\/p>\r\n

Sept th\u00e8ses de Sch\u00f6gel<\/h3>\r\n

Dans sa keynote, le professeur Marcus Sch\u00f6gel de l'Institut f\u00fcr Marketing und Customer Insight de l'Universit\u00e9 de Saint-Gall a mis l'accent sur l'importance de l'attention en tant que bien rare. Sous le titre \"L'attention entre algorithme et distraction - sept th\u00e8ses pour une communication efficace\", il a montr\u00e9 comment les marques peuvent s'affranchir de l'optimisation des performances \u00e0 court terme et obtenir un effet durable gr\u00e2ce \u00e0 un bon m\u00e9lange de marque et d'activation. En s'appuyant sur des bases scientifiques, il a expliqu\u00e9 que sans attention, aucune communication n'est efficace. Il a introduit l'\"Attention Economy\", dans laquelle la surcharge d'informations et la distraction dominent, et a soulign\u00e9 que le cin\u00e9ma poss\u00e8de ici un monopole unique de l'attention : prot\u00e9g\u00e9 des seconds \u00e9crans, hautement \u00e9motionnel, socialement renforc\u00e9 et avec une libert\u00e9 cr\u00e9ative pour des formats plus longs. Sa conclusion : le cin\u00e9ma est un point de contact premium dans le parcours client, qui ancre durablement les messages des marques.<\/p>\r\n

\u00c9tude LUMEN Attention<\/h3>\r\n

La deuxi\u00e8me partie de la matin\u00e9e a \u00e9t\u00e9 consacr\u00e9e \u00e0 la pr\u00e9sentation de Christian Tingler, directeur de recherche chez Weischer.GeoConsult, en collaboration avec Frank Senger, directeur du marketing et de la communication \/ g\u00e9rant de Weischer.Cinema Allemagne. Ils ont pr\u00e9sent\u00e9 les principaux r\u00e9sultats de la nouvelle \u00e9tude LUMEN Attention. Cette \u00e9tude, command\u00e9e par Weischer, permet pour la premi\u00e8re fois de comparer objectivement les performances de tous les canaux d'images anim\u00e9es, y compris le cin\u00e9ma. Les r\u00e9sultats fournissent des informations novatrices sur l'efficacit\u00e9 des investissements m\u00e9dias dans le contexte de l'attention r\u00e9elle.<\/p>\r\n

En collaboration avec le partenaire de recherche Lumen Research (UK), des \u00e9tudes d'eye-tracking ont \u00e9t\u00e9 r\u00e9alis\u00e9es dans de v\u00e9ritables cin\u00e9mas. 215 personnes ont regard\u00e9 20 motifs publicitaires pendant huit projections - le d\u00e9roulement du regard a \u00e9t\u00e9 enregistr\u00e9 et analys\u00e9 \u00e0 l'aide d'une technique de pointe. Les r\u00e9sultats :<\/p>\r\n

    \r\n\t
  • Le cin\u00e9ma obtient des scores d'attention jusqu'\u00e0 4 fois plus \u00e9lev\u00e9s que les autres canaux d'images anim\u00e9es.<\/li>\r\n\t
  • L'Attention-CPM est jusqu'\u00e0 3 fois plus faible.<\/li>\r\n\t
  • En combinaison avec la t\u00e9l\u00e9vision, le cin\u00e9ma augmente le nombre de \"contacts attentifs\" jusqu'\u00e0 26 % - sans budget suppl\u00e9mentaire.<\/li>\r\n<\/ul>\r\n

    Conclusion de l'\u00e9tude<\/h3>\r\n

    La recherche prouve ainsi de mani\u00e8re impressionnante que le cin\u00e9ma est le m\u00e9dia qui attire le plus l'attention tout en \u00e9tant le plus efficace dans le mix m\u00e9dia. Dans un tour d'horizon inspirant, ils ont en outre esquiss\u00e9 la pertinence de l'attention dans le monde moderne des m\u00e9dias selon le concept de l'\u00e9conomie de l'attention. Leur message : l'attention n'est pas un mot \u00e0 la mode, mais la base indispensable d'une communication de marque efficace.<\/p>\r\n

    Christof Kaufmann, CEO de Weischer.Cinema Suisse, a soulign\u00e9 la pertinence des r\u00e9sultats : \"L'attention est la nouvelle monnaie du march\u00e9 publicitaire. L'\u00e9tude LUMEN montre de mani\u00e8re impressionnante que le cin\u00e9ma est le lieu o\u00f9 les marques peuvent d\u00e9ployer un v\u00e9ritable impact - bien au-del\u00e0 du moment pr\u00e9sent. Cinema is your best seat in media\".<\/p>\r\n

    Importance pour le march\u00e9 publicitaire<\/h3>\r\n

    Qu'il s'agisse d'une sc\u00e8ne pour des mises en sc\u00e8ne de marques fortes ou d'un booster d'efficacit\u00e9 dans le mix d'images anim\u00e9es, le cin\u00e9ma reste le m\u00e9dia avec la plus grande force d'impact. L'attention est venue pour rester. Et le cin\u00e9ma la fournit sous sa forme la plus pure.<\/p>","protected":false},"excerpt":{"rendered":"

    Premi\u00e8re de l'\u00e9tude Attention \u00e0 Zurich lors du deuxi\u00e8me \u00e9v\u00e9nement \"CINEMA - It MATTERS 2.0\" : Weischer.Cinema Suisse pr\u00e9sente des r\u00e9sultats innovants sur l'efficacit\u00e9 de la publicit\u00e9 par images anim\u00e9es et pourquoi Attention est essentiel.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Werbeaufmerksamkeit","_yoast_wpseo_metadesc":"Weischer.Cinema Schweiz pr\u00e4sentiert Erkenntnisse zur Werbeaufmerksamkeit von Bewegtbild-Werbung und zeigt, warum Attention essenziell ist.","articlekey":"","footnotes":""},"categories":[29],"tags":[1492,4343,4791,3970,3578],"class_list":["post-40340","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kino","tag-markom","tag-media","tag-weischer-cinema","tag-werbewirkung"],"acf":[],"yoast_head":"\nLUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Weischer.Cinema Schweiz pr\u00e4sentiert Erkenntnisse zur Werbeaufmerksamkeit von Bewegtbild-Werbung und zeigt, warum Attention essenziell ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb - Organisator\" \/>\n<meta property=\"og:description\" content=\"Weischer.Cinema Schweiz pr\u00e4sentiert Erkenntnisse zur Werbeaufmerksamkeit von Bewegtbild-Werbung und zeigt, warum Attention essenziell ist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T18:50:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T09:27:06+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb\",\"datePublished\":\"2025-09-03T18:50:45+00:00\",\"dateModified\":\"2025-09-04T09:27:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Weischer-Cinema-Event.png\",\"keywords\":[\"Kino\",\"MarKom\",\"Media\",\"Weischer.Cinema\",\"Werbewirkung\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/\",\"name\":\"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Weischer-Cinema-Event.png\",\"datePublished\":\"2025-09-03T18:50:45+00:00\",\"dateModified\":\"2025-09-04T09:27:06+00:00\",\"description\":\"Weischer.Cinema Schweiz pr\u00e4sentiert Erkenntnisse zur Werbeaufmerksamkeit von Bewegtbild-Werbung und zeigt, warum Attention essenziell ist.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Weischer-Cinema-Event.png\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Weischer-Cinema-Event.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-09-03\\\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude LUMEN : le cin\u00e9ma marque des points gr\u00e2ce \u00e0 une \"v\u00e9ritable attention publicitaire\" - Organisateur","description":"Weischer.Cinema Suisse pr\u00e9sente les r\u00e9sultats de l'attention port\u00e9e \u00e0 la publicit\u00e9 par les images anim\u00e9es et montre pourquoi l'attention est essentielle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/","og_locale":"fr_FR","og_type":"article","og_title":"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb - Organisator","og_description":"Weischer.Cinema Schweiz pr\u00e4sentiert Erkenntnisse zur Werbeaufmerksamkeit von Bewegtbild-Werbung und zeigt, warum Attention essenziell ist.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2025-09-03T18:50:45+00:00","article_modified_time":"2025-09-04T09:27:06+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb","datePublished":"2025-09-03T18:50:45+00:00","dateModified":"2025-09-04T09:27:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/"},"wordCount":505,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Weischer-Cinema-Event.png","keywords":["Kino","MarKom","Media","Weischer.Cinema","Werbewirkung"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/","url":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/","name":"\u00c9tude LUMEN : le cin\u00e9ma marque des points gr\u00e2ce \u00e0 une \"v\u00e9ritable attention publicitaire\" - Organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Weischer-Cinema-Event.png","datePublished":"2025-09-03T18:50:45+00:00","dateModified":"2025-09-04T09:27:06+00:00","description":"Weischer.Cinema Suisse pr\u00e9sente les r\u00e9sultats de l'attention port\u00e9e \u00e0 la publicit\u00e9 par les images anim\u00e9es et montre pourquoi l'attention est essentielle.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Weischer-Cinema-Event.png","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/09\/Weischer-Cinema-Event.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2025-09-03\/lumen-studie-kino-punktet-mit-echter-werbeaufmerksamkeit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"LUMEN-Studie: Kino punktet mit \u00abechter Werbeaufmerksamkeit\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/fr\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/40340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=40340"}],"version-history":[{"count":6,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/40340\/revisions"}],"predecessor-version":[{"id":40352,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/40340\/revisions\/40352"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=40340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=40340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=40340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}