{"id":40373,"date":"2025-09-04T20:05:48","date_gmt":"2025-09-04T18:05:48","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=239073"},"modified":"2025-09-05T08:19:09","modified_gmt":"2025-09-05T06:19:09","slug":"goldregen-fuer-die-out-of-home-branche-an-der-woohw","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-04\/goldregen-fuer-die-out-of-home-branche-an-der-woohw\/","title":{"rendered":"Pluie d'or pour la branche Out-of-Home au salon WOOHW !"},"content":{"rendered":"
\"\"\r\n
Bigna Silberschmidt, Christian Br\u00e4ndle, Clelia Kanai, CHI-Long Trieu, Markus Ehrle<\/figcaption>\r\n<\/figure>\r\n

Les Swiss Out of Home Awards 2025 r\u00e9compensent les campagnes Out of Home les plus cr\u00e9atives de Suisse. Solidar Suisse avec sa campagne d'image \"In\u00e9galit\u00e9\" (cat\u00e9gorie \"Public Service\"), Denner avec \"Economise le reste\". (cat\u00e9gorie \"Commercial National\"), Hiltl avec sa \"Campagne F\u00eate des m\u00e8res\" (cat\u00e9gorie \"Commercial Local & Regional\") et EWZ avec sa \"Campagne \u00e9nerg\u00e9tique 2025\" (cat\u00e9gorie \"Digital Out of Home\") remportent l'or, tandis que le Museum f\u00fcr Gestaltung de Zurich remporte \u00e0 la fois l'or dans la cat\u00e9gorie \"Culture\" et le prix principal \"Campaign of the Year\" avec \"L'art graphique japonais aujourd'hui\". Les campagnes r\u00e9compens\u00e9es illustrent les diff\u00e9rents domaines d'utilisation de Out of Home Media : Du service public aux r\u00e9alisations num\u00e9riques et culturelles, en passant par la publicit\u00e9 locale et nationale.<\/p>\r\n

154 travaux soumis<\/h3>\r\n

Un jury d'experts de haut niveau, compos\u00e9 de 14 personnalit\u00e9s du monde de la publicit\u00e9, de la culture et du design, a \u00e9lu le 4 septembre 2025, dans le cadre de la Soir\u00e9e de remise des prix WOOHW !<\/strong> au StageOne Event & Convention Hall de Zurich, les 15 campagnes gagnantes du \"Swiss Out of Home Award\", le plus grand concours cr\u00e9atif de publicit\u00e9 ext\u00e9rieure analogique, num\u00e9rique et innovante, ont \u00e9t\u00e9 annonc\u00e9es et r\u00e9compens\u00e9es en or, argent et bronze. Au total, 154 travaux ont \u00e9t\u00e9 soumis en amont, dont 27 ont \u00e9t\u00e9 nomin\u00e9s par le jury. La c\u00e9r\u00e9monie de remise des prix s'est d\u00e9roul\u00e9e dans le cadre de l'\u00e9v\u00e9nement sectoriel WOOHW ! organis\u00e9 par l'association Publicit\u00e9 ext\u00e9rieure Suisse (AWS) et soutenu par APG|SGA, Goldbach Neo, et Horizon.\u00a0<\/strong><\/p>\r\n

Programme-cadre avec keynotes, podium et soir\u00e9e de remise des prix<\/strong><\/h3>\r\n

L'\u00e9v\u00e9nement sectoriel WOOHW ! a \u00e9t\u00e9 pr\u00e9c\u00e9d\u00e9 par la Conference. La partie professionnelle a d\u00e9but\u00e9 en fin d'apr\u00e8s-midi avec des keynotes marquantes du professeur Dr Errichiello (sociologue et conseiller en marques) et de Regula B\u00fchrer Fecker (deux fois \"publicitaire de l'ann\u00e9e\" et propri\u00e9taire de La Strat\u00e9giste). La table ronde qui a suivi a port\u00e9 sur la cr\u00e9dibilit\u00e9, l'attitude, la confiance et l'attention dans une gestion de marque r\u00e9ussie. Outre les deux orateurs principaux, le podium \u00e9tait compos\u00e9 de Nathalie Forrer (Head of Marketing chez Lidl Suisse) et de Christian-Kumar Meier (Head of Transformation et membre du management chez mediatonic). La discussion anim\u00e9e a \u00e9t\u00e9 mod\u00e9r\u00e9e par Anna Kohler (r\u00e9dactrice en chef et directrice des publications de m&k Das Magazin f\u00fcr Markt und Kommunikation).<\/p>\r\n

Bigna Silberschmidt (pr\u00e9sentatrice et journaliste) a anim\u00e9 l'ensemble de l'\u00e9v\u00e9nement WOOHW ! Des sponsors tels que Setaprint AG, Richnerstutz AG, Burri Public Elements AG et Media Focus ont offert des moments forts avec leurs mises en sc\u00e8ne. Le son du d\u00eener et de la f\u00eate a \u00e9t\u00e9 assur\u00e9 par \"sax o' conga\" et la chanteuse Tanja Dankner. Les plus de 300 invit\u00e9s ont fait la f\u00eate dans la joie et la bonne humeur jusqu'au bout de la nuit.<\/p>\r\n

Les gagnants<\/h3>\r\n

\"\"<\/p>\r\n

Campagne de l'ann\u00e9e & Gold Culture : Museum f\u00fcr Gestaltung
\r\n\"\"<\/h3>\r\n

Gold Commercial National : Denner<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

Gold Local & Regional : Hiltl AG<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

Gold Public Service : Solidar Suisse<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

\r\n
\r\n

Or DOOH : EWZ<\/p>\r\n

 <\/p>\r\n\"\"<\/a> \"\"<\/a> \"\"<\/a>\r\n

 <\/p>\r\n<\/header>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Solidar Suisse, Denner, Hiltl & EWZ remportent l'or, le Museum f\u00fcr Gestaltung Z\u00fcrich gagne la \"Campaign of the Year<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Out of Home","_yoast_wpseo_metadesc":"Swiss Out of Home Awards 2025: Solidar Suisse, Denner, Hiltl, EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,5523],"class_list":["post-40373","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-dooh-award"],"acf":[],"yoast_head":"\nGoldregen f\u00fcr die Out-of-Home-Branche an der WOOHW! - Organisator<\/title>\n<meta name=\"description\" content=\"Swiss Out of Home Awards 2025: Solidar Suisse, Denner, Hiltl, EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-09-04\/goldregen-fuer-die-out-of-home-branche-an-der-woohw\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldregen f\u00fcr die Out-of-Home-Branche an der WOOHW! 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