{"id":407,"date":"2016-11-04T15:49:58","date_gmt":"2016-11-04T14:49:58","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=407"},"modified":"2016-11-04T15:49:58","modified_gmt":"2016-11-04T14:49:58","slug":"ict-wirtschaft-wachstumschance-export","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/it\/2016-11-04\/ict-wirtschaft-wachstumschance-export\/","title":{"rendered":"L'\u00e9conomie des TIC : une opportunit\u00e9 de croissance pour les exportations"},"content":{"rendered":"
\"\"
De bonnes perspectives pour le secteur suisse des TIC ? (Image : Fotolia.com)<\/figcaption><\/figure>\n

Dans le cadre de la manifestation CNO Panel 2016, deux \u00e9tudes command\u00e9es par ICTswitzerland ont \u00e9t\u00e9 pr\u00e9sent\u00e9es le 1er novembre 2016 \u00e0 Berne. La nouvelle \u00e9tude sur le commerce ext\u00e9rieur des TIC et l'enqu\u00eate sur l'industrie des logiciels (SSIS) mettent en \u00e9vidence la puissance \u00e9conomique croissante des TIC.<\/p>\n

Les exportations de services, moteur de la croissance<\/strong><\/p>\n

L'\u00e9tude sur le commerce ext\u00e9rieur des TIC r\u00e9alis\u00e9e par IWSB AG r\u00e9v\u00e8le quelques r\u00e9sultats cl\u00e9s pour l'ann\u00e9e 2015. D'une part, on constate que : Avec un chiffre d'affaires \u00e0 l'exportation de 13,1 milliards de francs, le secteur des services TIC, en croissance continue, reste le cinqui\u00e8me groupe d'exportation de services de la Suisse. Le commerce de services informatiques (9,0 milliards de francs) reste d'une importance substantielle. Les services de t\u00e9l\u00e9communication (2,4 milliards de francs) et les services d'information (1,7 milliard de francs) sont \u00e9galement tr\u00e8s importants. L'exportation de biens TIC est en recul depuis des ann\u00e9es (2010 : 7,3 milliards de francs ; 2015 : 6,4 milliards de francs). Au total, la Suisse a export\u00e9 des biens et services TIC pour une valeur de 19,5 milliards de francs. Les exportations de services TIC apparaissent ainsi comme le v\u00e9ritable moteur de la croissance.<\/p>\n

D'autre part, les exportations nettes de services TIC sont d\u00e9sormais quasiment \u00e9quilibr\u00e9es (2010 : -2,1 milliards de francs ; 2012 : -1,1 milliard de francs ; 2015 : -0,2 milliard de francs). Hormis l'Am\u00e9rique, l'exportation de services ICT suisses vers tous les groupes de pays est sup\u00e9rieure \u00e0 l'importation, ce qui souligne la qualit\u00e9 et la comp\u00e9titivit\u00e9 des ICT suisses. En ce qui concerne les biens ICT, les exportations nettes n'ont toutefois gu\u00e8re chang\u00e9 (2014 : -5,8 ; 2015 : -5,7 milliards de francs), d'o\u00f9 un d\u00e9ficit commercial pour l'ensemble de l'\u00e9conomie ICT.<\/p>\n

L'UE reste la principale destination<\/strong><\/p>\n

L'Europe reste le principal partenaire commercial de la Suisse avec une part d'exportation de services de 62%, suivie par l'Am\u00e9rique avec 24% et l'Asie avec 10% de part d'exportation. Au sein de l'Europe, outre les voisins allemands (2,6 milliards de francs) et fran\u00e7ais (0,9 milliard de francs), la Grande-Bretagne (1,5 milliard de francs) et les Pays-Bas (0,5 milliard de francs) jouent un r\u00f4le important.<\/p>\n

L'internationalisation en point de mire<\/strong><\/p>\n

Le Swiss Software Industry Survey SSIS, r\u00e9alis\u00e9 chaque ann\u00e9e par l'Universit\u00e9 de Berne, informe sur les \u00e9volutions du secteur suisse du logiciel. En 2015, l'enqu\u00eate s'est concentr\u00e9e sur l'internationalisation. Les r\u00e9sultats les plus r\u00e9cents le montrent : Le secteur suisse du logiciel reste rentable avec une marge EBIT moyenne de 7,5%, malgr\u00e9 une baisse par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente (2014 : 8,5%). Les perspectives de croissance pour 2016 sont \u00e9galement jug\u00e9es positives - m\u00eame si elles sont quelque peu att\u00e9nu\u00e9es : En moyenne, les entreprises de logiciels s'attendent \u00e0 une croissance du chiffre d'affaires de 5% (2015 : 12%). Cette image se refl\u00e8te \u00e9galement dans les d\u00e9penses de recherche et de d\u00e9veloppement ainsi que dans la croissance attendue des effectifs : en moyenne, les entreprises suisses de logiciels consacrent 12% de leur chiffre d'affaires \u00e0 des investissements orient\u00e9s vers l'avenir (2014 : 14%). Si l'ann\u00e9e pr\u00e9c\u00e9dente, les effectifs ont encore augment\u00e9 de 12%, les entreprises du secteur logiciel pr\u00e9voient d'augmenter leurs effectifs de 8,5% en 2016.<\/p>\n

Pr\u00e8s des deux tiers du chiffre d'affaires \u00e0 l'exportation sont r\u00e9alis\u00e9s en Allemagne : en 2015, la branche suisse des logiciels ne r\u00e9alise que 12% de son chiffre d'affaires \u00e0 l'\u00e9tranger. 62% de ces exportations se font vers l'Allemagne. Les fabricants de logiciels standard sont plus satisfaits de leurs projets d'internationalisation que les fabricants de logiciels individuels, ce qui peut s'expliquer par des divergences dans les strat\u00e9gies d'internationalisation et le type d'entr\u00e9e sur le march\u00e9.<\/p>\n

Les \u00e9tudes compl\u00e8tes peuvent \u00eatre t\u00e9l\u00e9charg\u00e9es \u00e0 l'adresse suivante :
\nwww.ictswitzerland.ch\/publikationen\/studien-ict-aussenhandel-und-ssis-2016\/<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Im Rahmen der Veranstaltung CNO Panel 2016 wurden am 1. November 2016 in Bern\u00a0zwei von ICTswitzerland in Auftrag gegebenen Studien vorgestellt. Die neue ICT-Aussenhandelsstudie und der Software Industry Survey (SSIS) verdeutlichen die zunehmende Wirtschaftskraft der ICT. Dienstleistungsexport als Wachstumstreiber Die von der IWSB AG durchgef\u00fchrte ICT-Aussenhandelsstudie zeigt f\u00fcr das Jahr 2015\u00a0einige zentrale Ergebnisse. Zum\u00a0einen:\u00a0Der kontinuierlich […]<\/p>\n","protected":false},"author":1,"featured_media":408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"ICT-Wirtschaft","_yoast_wpseo_metadesc":"Die aktuelle ICT-Aussenhandelsstudie der Dachorganisation ICTswitzerland zeigt: ICT-Dienste sind weiterhin die f\u00fcnftwichtigste Dienstleistungsexportgruppe der Schweiz.","articlekey":"","footnotes":""},"categories":[27],"tags":[288,340],"class_list":["post-407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","tag-it-business-software","tag-maerkte"],"acf":[],"yoast_head":"\nICT-Wirtschaft: Wachstumschance Export - Organisator<\/title>\n<meta name=\"description\" content=\"Die aktuelle ICT-Aussenhandelsstudie der Dachorganisation ICTswitzerland zeigt: ICT-Dienste sind weiterhin die f\u00fcnftwichtigste Dienstleistungsexportgruppe der Schweiz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/it\/2016-11-04\/ict-wirtschaft-wachstumschance-export\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICT-Wirtschaft: Wachstumschance Export\" \/>\n<meta property=\"og:description\" content=\"Die aktuelle ICT-Aussenhandelsstudie der Dachorganisation ICTswitzerland zeigt: ICT-Dienste sind weiterhin die f\u00fcnftwichtigste Dienstleistungsexportgruppe der Schweiz. 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