{"id":40712,"date":"2025-09-25T08:00:44","date_gmt":"2025-09-25T06:00:44","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=40712"},"modified":"2025-09-25T08:00:44","modified_gmt":"2025-09-25T06:00:44","slug":"us-zoelle-mem-kmu-wehren-sich-mit-innovationskraft","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2025-09-25\/us-zoelle-mem-kmu-wehren-sich-mit-innovationskraft\/","title":{"rendered":"Droits de douane am\u00e9ricains : les PME MEM se d\u00e9fendent gr\u00e2ce \u00e0 leur force d'innovation"},"content":{"rendered":"
\"\"
Le march\u00e9 d'exportation am\u00e9ricain s'effrite, mais les PME se d\u00e9fendent contre les droits de douane am\u00e9ricains avec des moyens \u00e9prouv\u00e9s. (Image : iStrfry , Marcus \/ Unsplash.com)<\/figcaption><\/figure>\n

Pr\u00e8s de trois PME MEM sur quatre d\u00e9pendent directement ou indirectement du march\u00e9 am\u00e9ricain. 45% des entreprises interrog\u00e9es font d\u00e9j\u00e0 \u00e9tat d'une d\u00e9t\u00e9rioration de leur carnet de commandes.<\/p>\n

Des instruments qui ont fait leurs preuves<\/h3>\n

Malgr\u00e9 les d\u00e9fis, les PME MEM suisses montrent une fois de plus leur capacit\u00e9 de r\u00e9sistance. Elles r\u00e9agissent rapidement et de mani\u00e8re cibl\u00e9e - avec un ensemble d'instruments qui ont fait leurs preuves : diversification, innovation et augmentation de l'efficacit\u00e9. Les entreprises misent particuli\u00e8rement souvent sur la conqu\u00eate de nouveaux march\u00e9s (27 %), la r\u00e9duction des co\u00fbts (23 %) et le ch\u00f4mage partiel (23 %).<\/p>\n

\"La situation est grave - mais pas d\u00e9sesp\u00e9r\u00e9e\", d\u00e9clare Erich Sannemann, directeur de Swissmechanic. \"Nos entreprises ont d\u00e9j\u00e0 prouv\u00e9 lors de crises pr\u00e9c\u00e9dentes qu'elles restaient comp\u00e9titives m\u00eame sous pression gr\u00e2ce \u00e0 leur pragmatisme et \u00e0 leur esprit d'innovation\".<\/p>\n

L'innovation est un atout<\/h3>\n

La semaine derni\u00e8re, l'Organisation Mondiale de la Propri\u00e9t\u00e9 Intellectuelle a d\u00e9cern\u00e9 une nouvelle fois \u00e0 la Suisse le titre de pays \u00e0 l'\u00e9conomie la plus innovante du monde dans le Global Innovation Index 2025. Les entreprises industrielles suisses jouissent d'une excellente r\u00e9putation mondiale en tant que leaders technologiques - et elles orientent syst\u00e9matiquement leur strat\u00e9gie en fonction de cette force en p\u00e9riode de d\u00e9fis \u00e9conomiques. Cela vaut \u00e9galement pour les PME MEM : les innovations de produits et la conqu\u00eate de nouveaux march\u00e9s sont jug\u00e9es particuli\u00e8rement efficaces pour le renforcement durable de leur propre r\u00e9silience, en plus des augmentations d'efficacit\u00e9.<\/p>\n

Les politiques sont appel\u00e9s \u00e0 agir<\/h3>\n

L'\u00e9tude prouve que les PME MEM ont une grande capacit\u00e9 d'adaptation et r\u00e9agissent rapidement \u00e0 l'\u00e9volution des conditions-cadres. Swissmechanic estime que la politique est d\u00e9sormais \u00e9galement sollicit\u00e9e : Outre l'indemnisation du ch\u00f4mage partiel, un instrument de crise qui a fait ses preuves, un meilleur acc\u00e8s au march\u00e9, la suppression des obstacles r\u00e9glementaires et des investissements dans la formation et l'innovation sont notamment des leviers essentiels pour renforcer la comp\u00e9titivit\u00e9.<\/p>\n

Source : Swissmechanic<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Depuis l'introduction des droits de douane am\u00e9ricains de 39% sur les produits suisses en ao\u00fbt 2025, la situation s'est encore aggrav\u00e9e pour les PME exportatrices de la branche MEM. Une nouvelle enqu\u00eate r\u00e9alis\u00e9e par BAK Economics \u00e0 la demande de Swissmechanic le montre : Les droits de douane d\u00e9ploient d\u00e9j\u00e0 leurs effets - mais la branche ne reste pas inactive.<\/p>","protected":false},"author":4,"featured_media":40713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"US-Z\u00f6lle","_yoast_wpseo_metadesc":"Seit der Einf\u00fchrung der US-Z\u00f6lle von 39 Prozent auf Schweizer Produkte hat sich die Lage f\u00fcr die exportorientierten MEM-KMU versch\u00e4rft.","articlekey":"","footnotes":""},"categories":[28],"tags":[2994,5467,503,531],"class_list":["post-40712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-exportwirtschaft","tag-us-zoelle","tag-verbaende","tag-wirtschaftspolitik"],"acf":[],"yoast_head":"\nUS-Z\u00f6lle: MEM-KMU wehren sich mit Innovationskraft - 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