{"id":41155,"date":"2025-10-19T01:42:43","date_gmt":"2025-10-18T23:42:43","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=243895"},"modified":"2025-10-20T08:26:28","modified_gmt":"2025-10-20T06:26:28","slug":"creator-economy-trifft-ki-avantgarde-insights-von-der-creator-brand-convention","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-19\/creator-economy-trifft-ki-avantgarde-insights-von-der-creator-brand-convention\/","title":{"rendered":"L'\u00e9conomie des cr\u00e9ateurs rencontre l'avant-garde de l'IA : insights de la Creator &amp; Brand Convention"},"content":{"rendered":"<p><iframe title=\"L&#039;\u00e9conomie des cr\u00e9ateurs rencontre l&#039;avant-garde de l&#039;IA : insights de la Creator &amp; Brand Convention\" src=\"https:\/\/www.youtube.com\/embed\/PJS60NKvU0k?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>Cette ann\u00e9e, la Creator &amp; Brand Convention \u00e9tait - sans surprise - plac\u00e9e sous le signe de l'intelligence artificielle (IA). La manifestation, consid\u00e9r\u00e9e comme le plus grand \u00e9v\u00e9nement business &amp; entertainment de Suisse pour les cr\u00e9ateurs, les marques et les communaut\u00e9s, a propos\u00e9 un programme riche. La vid\u00e9o de m&amp;k passe en revue l'atmosph\u00e8re de l'apr\u00e8s-midi - vibrante, inspirante. La convention a \u00e9t\u00e9 le pr\u00e9lude \u00e0 une journ\u00e9e enti\u00e8re plac\u00e9e sous le signe de l'industrie des cr\u00e9ateurs, qui s'est termin\u00e9e le soir par une grande soir\u00e9e. <strong data-start=\"1176\" data-end=\"1213\">Smile Swiss Influence Award Night<\/strong> o\u00f9 les meilleurs cr\u00e9ateurs du pays ont \u00e9t\u00e9 r\u00e9compens\u00e9s.<\/p>\r\n<h3 data-start=\"1288\" data-end=\"1354\">Focus sur l'IA : les visionnaires et la nouvelle \u00e8re de la cr\u00e9ation de contenu<\/h3>\r\n<p data-start=\"1355\" data-end=\"1756\">La domination de l'IA s'est refl\u00e9t\u00e9e dans le lancement du <strong data-start=\"1412\" data-end=\"1435\">Prix AI Media 2025<\/strong> se refl\u00e8te. Int\u00e9gr\u00e9 dans la plateforme du SSIA Smile Swiss Influence Award, le prix se veut une vitrine et une interface entre l'avant-garde cr\u00e9ative et l'industrie de la publicit\u00e9 et des m\u00e9dias. L'objectif est de promouvoir des contenus innovants g\u00e9n\u00e9r\u00e9s par l'IA - en mettant l'accent sur la qualit\u00e9, la responsabilit\u00e9 et l'innovation.<\/p>\r\n<p data-start=\"1758\" data-end=\"2277\">Le point fort de l'apr\u00e8s-midi a \u00e9t\u00e9 la pr\u00e9sentation de <strong data-start=\"1814\" data-end=\"1831\">Mark Wachholz<\/strong>, r\u00e9alisateur de films AI et sc\u00e9nariste qui, avec son essai vid\u00e9o <em data-start=\"1892\" data-end=\"1921\">\"Le cin\u00e9ma qui n'a jamais exist\u00e9\"<\/em> a remport\u00e9 le premier prix dans la cat\u00e9gorie Narrative. Son \u0153uvre a \u00e9t\u00e9 enti\u00e8rement cr\u00e9\u00e9e par IA, des images \u00e0 la musique, de la voix au script. Wachholz, qui a acquis les connaissances en autodidacte, a qualifi\u00e9 le processus de <em data-start=\"2152\" data-end=\"2165\">Cr\u00e9ation AI<\/em>L'IA est activement impliqu\u00e9e dans la recherche d'id\u00e9es, son autonomie fait partie de l'exp\u00e9rimentation cr\u00e9ative.<\/p>\r\n<p><iframe title=\"Le cin\u00e9ma qui n&#039;a jamais exist\u00e9 (2025) | Essai vid\u00e9o 4K AI\" src=\"https:\/\/www.youtube.com\/embed\/dfludfofQGw?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p data-start=\"2279\" data-end=\"2760\">La production a dur\u00e9 environ une semaine. Wachholz a utilis\u00e9 de nombreux outils dans une sorte de \"synfonie\", car aucun ne pouvait tout faire. Il a utilis\u00e9 Midjourney (images), Klingen, Runway et Hun (IA vid\u00e9o), 11 Labs (voix), ChatBT (script) et Judio (musique). Pour lui, l'IA est un moyen de faire passer les id\u00e9es directement de la t\u00eate au produit fini - sans gatekeeper. Il voit des limites dans la contr\u00f4labilit\u00e9, car l'IA apporte souvent ses propres impulsions - pour Wachholz, une caract\u00e9ristique du <em data-start=\"2738\" data-end=\"2757\">Espace de cr\u00e9ation AI<\/em>.<\/p>\r\n<h3 data-start=\"2767\" data-end=\"2828\">Strat\u00e9gies de contenu et efficacit\u00e9 dans l'\u00e9conomie des cr\u00e9ateurs<\/h3>\r\n<p data-start=\"2829\" data-end=\"3053\">Malgr\u00e9 l'engouement pour l'IA, les th\u00e8mes classiques sont rest\u00e9s pr\u00e9sents - en particulier <strong data-start=\"2892\" data-end=\"2905\">Efficacit\u00e9<\/strong> et <strong data-start=\"2910\" data-end=\"2927\">Authenticit\u00e9<\/strong>. Une tendance permanente demeure : le contenu authentique et personnel, m\u00eame si le lien avec le contenu artificiel de l'IA est de plus en plus visible.<\/p>\r\n<p data-start=\"3055\" data-end=\"3405\"><strong data-start=\"3055\" data-end=\"3071\">Timo W\u00e4schle<\/strong>Le professeur de storytelling, expert en la mati\u00e8re et laur\u00e9at de nombreux prix, a montr\u00e9 lors de sa master class <em data-start=\"3144\" data-end=\"3226\">\"From My First Sony to Storyworld Pioneer - Efficiency, Emotion &amp; AI in Content\" (De mon premier Sony au pionnier du monde des histoires)<\/em>Il a expliqu\u00e9 comment le storytelling, l'\u00e9motion et l'IA peuvent \u00eatre combin\u00e9s en un trio efficace. Sa conclusion : pour augmenter la visibilit\u00e9, il faut penser \u00e0 la fois \u00e0 l'\u00e9motion et \u00e0 la technologie.<\/p>\r\n<figure id=\"attachment_243902\" class=\"wp-caption alignnone\" style=\"width: 1300px;\" aria-describedby=\"caption-attachment-243902\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-scaled.jpg\"><img class=\"size-full wp-image-243902\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-scaled.jpg\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-1000x563.jpg 1000w\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a>\r\n<figcaption id=\"caption-attachment-243902\" class=\"wp-caption-text\">Timo W\u00e4schle<\/figcaption>\r\n<\/figure>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-scaled.jpg\"><img class=\"alignnone size-full wp-image-243903\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-scaled.jpg\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-1000x563.jpg 1000w\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p data-start=\"3407\" data-end=\"3568\"><strong data-start=\"3407\" data-end=\"3435\">Romina Menzel de TikTok<\/strong> a soulign\u00e9 que les marques de l'\u00e8re des cr\u00e9ateurs doivent faire partie de la communaut\u00e9 - car TikTok vit de la cr\u00e9ativit\u00e9 de ses utilisateurs.<\/p>\r\n<h3 data-start=\"3575\" data-end=\"3642\">Marques et collaborations : Interaction, strat\u00e9gie et un bain<\/h3>\r\n<p data-start=\"3643\" data-end=\"3800\">La convention a servi de sc\u00e8ne pour \u00e9tablir de nouveaux liens entre les marques et les cr\u00e9ateurs - avec le soutien de partenaires tels que <strong data-start=\"3757\" data-end=\"3781\">SMILE Assurances<\/strong> et <strong data-start=\"3786\" data-end=\"3797\">Samsung<\/strong>.<\/p>\r\n<p data-start=\"3802\" data-end=\"4141\">Samsung a d\u00e9montr\u00e9 comment la technologie peut renforcer la cr\u00e9ativit\u00e9, du montage assist\u00e9 par l'IA \u00e0 la nightographie. <strong data-start=\"3915\" data-end=\"3930\">Pekka Blanc<\/strong>Le directeur marketing senior pour la Suisse a qualifi\u00e9 la convention et le Smile Influencer Award de tribune forte pour la marque, mais a fait remarquer que les cr\u00e9ateurs ne permettaient gu\u00e8re de g\u00e9n\u00e9rer des leads directs.<\/p>\r\n<p data-start=\"3802\" data-end=\"4141\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-scaled.jpg\"><img class=\"alignnone size-full wp-image-243904\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-scaled.jpg\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-1000x563.jpg 1000w\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p data-start=\"4143\" data-end=\"4501\">Un exemple pratique fort a \u00e9t\u00e9 fourni par <strong data-start=\"4180\" data-end=\"4196\">SPAR Suisse<\/strong> (Schirin F\u00e4ssler, Marketing) et <strong data-start=\"4230\" data-end=\"4247\">Equipe One AG<\/strong> (Siria Berli, cofondatrice et CEO). Tous deux ont expliqu\u00e9 que TikTok leur apportait avant tout une port\u00e9e dans des groupes cibles plus jeunes - pas en premier lieu un chiffre d'affaires, mais une notori\u00e9t\u00e9 de la marque. L'objectif est d'ancrer SPAR en tant que partie int\u00e9grante du commerce de d\u00e9tail suisse.<\/p>\r\n<figure id=\"attachment_243900\" class=\"wp-caption alignnone\" style=\"width: 1300px;\" aria-describedby=\"caption-attachment-243900\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-scaled.jpg\"><img class=\"size-full wp-image-243900\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-scaled.jpg\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-1000x563.jpg 1000w\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a>\r\n<figcaption id=\"caption-attachment-243900\" class=\"wp-caption-text\">Siria Berli, co-fondatrice et CEO d'Equipe One AG (\u00e0 gauche) et Schirin F\u00e4ssler de SPAR Suisse ont parl\u00e9 des mesures de m\u00e9dias sociaux avec les influenceurs.<\/figcaption>\r\n<\/figure>\r\n<p data-start=\"4503\" data-end=\"4995\">L'\u00e9v\u00e9nement a fait sensation <strong data-start=\"4523\" data-end=\"4533\">Weleda<\/strong> avec une action interactive : la marque a mis en sc\u00e8ne ses nouveaux Booster Drops dans une baignoire dans laquelle les invit\u00e9s pouvaient prendre place. <strong data-start=\"4667\" data-end=\"4698\">Beat H\u00fcrlimann, r\u00e9dacteur de m&amp;k<\/strong> n'a pas laiss\u00e9 passer l'occasion d'un bain excitant dans la foule des influenceurs et a spontan\u00e9ment r\u00e9alis\u00e9 une interview avec <strong data-start=\"4778\" data-end=\"4808\">Elisabeth Acket de Weleda<\/strong> - directement depuis la baignoire. Weleda utilise les influenceurs de mani\u00e8re strat\u00e9gique pour augmenter la notori\u00e9t\u00e9 et a coop\u00e9r\u00e9 entre autres avec <strong data-start=\"4929\" data-end=\"4956\">B des Elevator Boys<\/strong> pour la campagne sur les nouveaux drops.<\/p>\r\n<figure id=\"attachment_243905\" class=\"wp-caption alignnone\" style=\"width: 1300px;\" aria-describedby=\"caption-attachment-243905\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-scaled.png\"><img class=\"size-full wp-image-243905\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-scaled.png\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-scaled.png 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-1024x768.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-1000x750.png 1000w\" alt=\"\" width=\"1300\" height=\"975\" \/><\/a>\r\n<figcaption id=\"caption-attachment-243905\" class=\"wp-caption-text\">Le r\u00e9dacteur de m&amp;k Beat H\u00fcrlimann en interview avec Elisabeth Acket de Weleda<\/figcaption>\r\n<\/figure>\r\n<p data-start=\"4997\" data-end=\"5296\">Un aper\u00e7u approfondi de la coop\u00e9ration durable a \u00e9t\u00e9 donn\u00e9 <strong data-start=\"5055\" data-end=\"5071\">Tamara Bonheur<\/strong> (GL\u00dcCK Influencer Management &amp; Consulting) et <strong data-start=\"5119\" data-end=\"5137\">Loris Zimmerli<\/strong>. Ils ont montr\u00e9 comment un accord peut d\u00e9boucher sur de v\u00e9ritables partenariats - gr\u00e2ce \u00e0 une communication claire et \u00e0 un \u00e9quilibre entre les exigences du march\u00e9 et la libert\u00e9 de cr\u00e9ation.<\/p>\r\n<h3 data-start=\"334\" data-end=\"382\">Les institutions publiques dans l'Espace Cr\u00e9ateurs<\/h3>\r\n<p data-start=\"383\" data-end=\"764\">Les pouvoirs publics \u00e9taient \u00e9galement pr\u00e9sents \u00e0 la convention - un signe que l'espace cr\u00e9atif a depuis longtemps une importance pour la soci\u00e9t\u00e9 dans son ensemble. Un accent inattendu et captivant a \u00e9t\u00e9 donn\u00e9 par <strong data-start=\"571\" data-end=\"588\">Martin Kaiser<\/strong>, adjudant d'\u00e9tat-major de l'arm\u00e9e suisse. Lors de l'\u00e9v\u00e9nement, l'arm\u00e9e n'a pas seulement montr\u00e9 sa pr\u00e9sence, mais aussi son \u00e9quipement - notamment un drone qui a attir\u00e9 l'attention de nombreux invit\u00e9s.<\/p>\r\n<p data-start=\"766\" data-end=\"1096\">Dans son intervention, Kaiser a soulign\u00e9 \u00e0 quel point la p\u00e9riode du service militaire peut \u00eatre marquante : L'\u00e2ge auquel les jeunes gens effectuent leur service est d\u00e9cisif pour leur d\u00e9veloppement personnel et leur sens des responsabilit\u00e9s. Selon Kaiser, les 20 semaines de service militaire ne devraient pas \u00eatre consid\u00e9r\u00e9es comme du temps perdu - mais comme une le\u00e7on de vie.<\/p>\r\n<h3 data-start=\"5303\" data-end=\"5374\">Sommet de la Creator Economy : la Smile Swiss Influence Award Night<\/h3>\r\n<p data-start=\"5375\" data-end=\"5531\">Lorsque les lumi\u00e8res s'\u00e9teignent et que la sc\u00e8ne s'illumine, le grand final commence : les <strong data-start=\"5453\" data-end=\"5490\">Smile Swiss Influence Award Night<\/strong> - la nuit des Oscars de l'\u00e9conomie des cr\u00e9ateurs.<\/p>\r\n<p data-start=\"5533\" data-end=\"6056\">Le show a r\u00e9compens\u00e9 les meilleurs cr\u00e9ateurs et les plus influents du pays et a refl\u00e9t\u00e9 la diversit\u00e9 de la sc\u00e8ne d'influence suisse. <strong data-start=\"5674\" data-end=\"5692\">Younes Saggara<\/strong>connu pour son contenu lifestyle finement observ\u00e9, a remport\u00e9 le prix <strong data-start=\"5761\" data-end=\"5797\">Smile Swiss Influence Award 2025<\/strong> comme <em data-start=\"5802\" data-end=\"5826\">Influenceur de l'ann\u00e9e<\/em>. Dans la cat\u00e9gorie <em data-start=\"5845\" data-end=\"5855\">Newcomer<\/em> s'est assis <strong data-start=\"5868\" data-end=\"5887\">Nathalie Schmid<\/strong> avec son m\u00e9lange unique de mode, d'\u00e9tat d'esprit et d'authenticit\u00e9. Le site <em data-start=\"5962\" data-end=\"5983\">Prix du divertissement<\/em> a obtenu <strong data-start=\"5990\" data-end=\"6007\">Zeki Bulgurcu<\/strong>Il s'agit d'un homme qui touche des millions de personnes avec son humour et son attitude.<\/p>\r\n<p data-start=\"5533\" data-end=\"6056\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward.png\"><img class=\"alignnone size-full wp-image-243875\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward.png 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-1024x768.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-1000x750.png 1000w\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a><\/p>\r\n<p data-start=\"6058\" data-end=\"6307\">Les th\u00e8mes de la durabilit\u00e9 et du purpose ont \u00e9galement trouv\u00e9 leur place : <strong data-start=\"6121\" data-end=\"6135\">Nina Burri<\/strong> a re\u00e7u le <em data-start=\"6148\" data-end=\"6169\">Prix de l'impact social<\/em> pour son engagement en faveur de la sant\u00e9 mentale, tandis que <strong data-start=\"6225\" data-end=\"6247\">Le randonneur suisse<\/strong> pour son contenu sur le tourisme conscient.<\/p>\r\n<p data-start=\"6309\" data-end=\"6550\">En int\u00e9grant le <strong data-start=\"6334\" data-end=\"6352\">Prix AI Media<\/strong> l'Award Night est devenue en m\u00eame temps un pont entre la culture des cr\u00e9ateurs et l'art de l'IA - un signal que le paysage suisse des influenceurs ne se contente pas de divertir, mais qu'il inspire et continue \u00e0 penser.<\/p>\r\n<p data-start=\"6552\" data-end=\"6874\">Au total, la combinaison de la convention et de la soir\u00e9e de remise des prix a attir\u00e9 plus de <strong data-start=\"6618\" data-end=\"6632\">3000 invit\u00e9s<\/strong> a r\u00e9pondu pr\u00e9sent. Elle a confirm\u00e9 la r\u00e9putation du format en tant que sc\u00e8ne la plus importante de Suisse, o\u00f9 se rencontrent les esprits les plus brillants et les id\u00e9es les plus audacieuses de l'\u00e9conomie des cr\u00e9ateurs - des premiers beats de l'apr\u00e8s-midi jusqu'aux derniers applaudissements de la nuit.<\/p>","protected":false},"excerpt":{"rendered":"<p>Notre reportage multim\u00e9dia m&amp;k sur la Creator &amp; Brand Convention capture l'\u00e9nergie d'un apr\u00e8s-midi o\u00f9 l'IA, la cr\u00e9ativit\u00e9 et la communaut\u00e9 fusionnent en une nouvelle force de cr\u00e9ation.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Creator Economy","_yoast_wpseo_metadesc":"Unser Bericht f\u00e4ngt die Energie eines Nachmittags ein, an dem KI, Kreativit\u00e4t und Community zu einer neuen Schaffenskraft verschmelzen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5424],"class_list":["post-41155","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-smile-swiss-influence-award"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creator Economy trifft KI-Avantgarde: Insights von der Creator &amp; 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