{"id":41425,"date":"2025-10-23T10:01:42","date_gmt":"2025-10-23T08:01:42","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=244100"},"modified":"2025-10-23T09:35:12","modified_gmt":"2025-10-23T07:35:12","slug":"uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/","title":{"rendered":"d'ailleurs... la cr\u00e9ativit\u00e9 ne garantit pas la clart\u00e9"},"content":{"rendered":"

Denner a vol\u00e9 le c\u0153ur de sa derni\u00e8re campagne dans \u00ab20 minutes\u00bb (m&k a rapport\u00e9<\/a>) - symbolique et litt\u00e9rale \u00e0 la fois. Denner a r\u00e9serv\u00e9 la premi\u00e8re page - enti\u00e8rement en rouge Denner - et montre une image d'une vid\u00e9o de surveillance mise en sc\u00e8ne montrant comment le c\u0153ur rouge du logo de Lidl est d\u00e9rob\u00e9 et apport\u00e9 chez Denner. \u00abLe c\u0153ur suisse est maintenant de retour l\u00e0 o\u00f9 il doit \u00eatre\u00bb, tel est le message. Une id\u00e9e intelligente qui a fait les gros titres et enthousiasm\u00e9 la sc\u00e8ne cr\u00e9ative. Mais comment est-elle r\u00e9ellement per\u00e7ue par les gens ?<\/p>\r\n

\"\"<\/p>\r\n

A l'aide de l'outil \u00abAdvertising Test\u00bb sur la plateforme d'\u00e9tude de march\u00e9 deeptrue.com de management tools, nous avons \u00e9tudi\u00e9 l'impact de la campagne aupr\u00e8s de deux groupes : Gen Z et les personnes de plus de 30 ans. Les r\u00e9sultats montrent une tension int\u00e9ressante entre attention et compr\u00e9hension.<\/span><\/p>\r\n

Chez Gen Z, l'histoire a certes fait mouche - le c\u0153ur, le vol, la Suisse - mais sans la premi\u00e8re page rouge pro\u00e9minente du 20 Minuten, il reste difficile de savoir qui fait \u00abr\u00e9ellement\u00bb de la publicit\u00e9 - l'exp\u00e9diteur est souvent compris comme Lidl. D'autres ont trouv\u00e9 l'id\u00e9e \u201eamusante, mais inutile\u201c. N\u00e9anmoins, la campagne pla\u00eet plus souvent \u00e0 la Gen Z qu'au groupe cible des plus de 30 ans et le caract\u00e8re unique est plus souvent per\u00e7u :<\/p>\r\n

\"\"\r\n
Likabilit\u00e9 de la campagne Denner par groupe cible (source : outil \u00abAdvertising Test\u00bb, deeptrue.com de management tools)<\/figcaption>\r\n<\/figure>\r\n

 <\/p>\r\n

\"\"\r\n
Uniqueness de la campagne Denner par groupe cible (source : outil \u00abAdvertising Test\u00bb, deeptrue.com de management tools)<\/figcaption>\r\n<\/figure>\r\n

 <\/p>\r\n

L'image est \u00e9galement mitig\u00e9e pour le groupe cible plus \u00e2g\u00e9. L'intrigue a \u00e9t\u00e9 plus souvent reconnue correctement que chez la g\u00e9n\u00e9ration Z (\u00abLe c\u0153ur a \u00e9t\u00e9 vol\u00e9 et amen\u00e9 chez Denner\u00bb), mais l'effet \u00abwow\u00bb est rest\u00e9 plut\u00f4t absent. Certains ont trouv\u00e9 la publicit\u00e9 sympathique, d'autres l'ont trouv\u00e9e exag\u00e9r\u00e9e ou non pertinente. Sur le plan positif, beaucoup ont appr\u00e9ci\u00e9 le motif du \"c\u0153ur suisse\" - sans toutefois \u00e9tablir un lien clair avec la marque Denner.<\/p>\r\n

Attention - mais pas d'attribution<\/h3>\r\n

En r\u00e9sum\u00e9, la campagne a donc r\u00e9ussi \u00e0 obtenir ce que toute marque recherche : l'attention. Mais elle n'a pas atteint ce dont les marques ont besoin : L'attribution. Lorsque les gens ne comprennent pas exactement de qui provient le message, la provocation cr\u00e9ative se transforme rapidement en auto-d\u00e9connexion communicative.<\/p>\r\n

Cela ne veut pas dire que l'id\u00e9e \u00e9tait mauvaise. Au contraire : l'acc\u00e8s ludique \u00e0 un symbole fort comme le c\u0153ur a un grand potentiel. Mais elle a besoin de plus de contexte et de moins de mise en sc\u00e8ne. Les marques peuvent et doivent tout \u00e0 fait provoquer - mais elles ne doivent pas se perdre de vue pour autant.<\/p>\r\n

Il faut du contenu<\/h3>\r\n

C'est peut-\u00eatre l\u00e0 que r\u00e9side la chance pour Denner : ne pas se contenter de voler le c\u0153ur, mais le remplir de contenu. Par exemple en racontant de vraies histoires sur les producteurs suisses, les collaborateurs, l'origine - c'est-\u00e0-dire ce qui fait battre ce c\u0153ur.<\/p>\r\n

D'ailleurs... parfois, il ne suffit pas de poss\u00e9der un c\u0153ur - il faut aussi savoir pourquoi il bat.<\/p>\r\n

\r\n

 <\/p>\r\n

\"\"<\/p>\r\n

Laura Colledani et Klaus Ammon ont plus de 40 ans d'exp\u00e9rience dans le domaine des \u00e9tudes de consommation et de marketing. Au fil des ann\u00e9es, ils ont d\u00e9velopp\u00e9 un sens aigu de ce qui motive les gens, m\u00eame au-del\u00e0 des chiffres. Les deux auteurs plaident pour une culture de la communication qui \u00e9coute avant d'\u00e9mettre. Avec la nouvelle approche des outils de gestion du consumer listening, ils souhaitent aider les responsables marketing \u00e0 ne pas seulement interroger les consommateurs de mani\u00e8re traditionnelle, mais \u00e0 entrer avec eux dans un v\u00e9ritable espace relationnel.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Dans notre rubrique \u00abA propos...\u00bb, Laura Colledani et Klaus Ammon de Management Tools se penchent \u00e0 tour de r\u00f4le sur des th\u00e8mes de notre \u00e9poque. Cette fois-ci, il s'agit de la campagne de Denner avec le c\u0153ur vol\u00e9 de Lidl.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kreativit\u00e4t","_yoast_wpseo_metadesc":"Laura Colledani und Klaus Ammon von Management Tools sinnieren \u00fcber die Kampagne von Denner mit dem gestohlenen Lidl-Herz.","articlekey":"","footnotes":""},"categories":[29],"tags":[3197,306,339,4343,3578,520],"class_list":["post-41425","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kampagnen","tag-kolumne","tag-marketing","tag-markom","tag-werbewirkung","tag-werbung"],"acf":[],"yoast_head":"\n\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit - Organisator<\/title>\n<meta name=\"description\" content=\"Laura Colledani und Klaus Ammon von Management Tools sinnieren \u00fcber die Kampagne von Denner mit dem gestohlenen Lidl-Herz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit - Organisator\" \/>\n<meta property=\"og:description\" content=\"Laura Colledani und Klaus Ammon von Management Tools sinnieren \u00fcber die Kampagne von Denner mit dem gestohlenen Lidl-Herz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T08:01:42+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit\",\"datePublished\":\"2025-10-23T08:01:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/\"},\"wordCount\":538,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Bildschirmfoto-2025-10-21-um-11.43.26.png\",\"keywords\":[\"Kampagnen\",\"Kolumne\",\"Marketing\",\"MarKom\",\"Werbewirkung\",\"Werbung\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/\",\"name\":\"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Bildschirmfoto-2025-10-21-um-11.43.26.png\",\"datePublished\":\"2025-10-23T08:01:42+00:00\",\"description\":\"Laura Colledani und Klaus Ammon von Management Tools sinnieren \u00fcber die Kampagne von Denner mit dem gestohlenen Lidl-Herz.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Bildschirmfoto-2025-10-21-um-11.43.26.png\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Bildschirmfoto-2025-10-21-um-11.43.26.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-10-23\\\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"au fait... la cr\u00e9ativit\u00e9 ne garantit pas la clart\u00e9 - organisateur","description":"Laura Colledani et Klaus Ammon de Management Tools r\u00e9fl\u00e9chissent \u00e0 la campagne de Denner avec le c\u0153ur vol\u00e9 de Lidl.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit - Organisator","og_description":"Laura Colledani und Klaus Ammon von Management Tools sinnieren \u00fcber die Kampagne von Denner mit dem gestohlenen Lidl-Herz.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2025-10-23T08:01:42+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit","datePublished":"2025-10-23T08:01:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/"},"wordCount":538,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Bildschirmfoto-2025-10-21-um-11.43.26.png","keywords":["Kampagnen","Kolumne","Marketing","MarKom","Werbewirkung","Werbung"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/","url":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/","name":"au fait... la cr\u00e9ativit\u00e9 ne garantit pas la clart\u00e9 - organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Bildschirmfoto-2025-10-21-um-11.43.26.png","datePublished":"2025-10-23T08:01:42+00:00","description":"Laura Colledani et Klaus Ammon de Management Tools r\u00e9fl\u00e9chissent \u00e0 la campagne de Denner avec le c\u0153ur vol\u00e9 de Lidl.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Bildschirmfoto-2025-10-21-um-11.43.26.png","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Bildschirmfoto-2025-10-21-um-11.43.26.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2025-10-23\/uebrigens-kreativitaet-ist-keine-garantie-fuer-klarheit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"\u00fcbrigens\u2026 Kreativit\u00e4t ist keine Garantie f\u00fcr Klarheit"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/fr\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/41425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=41425"}],"version-history":[{"count":4,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/41425\/revisions"}],"predecessor-version":[{"id":41475,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/41425\/revisions\/41475"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=41425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=41425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=41425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}