{"id":41446,"date":"2025-10-22T10:37:17","date_gmt":"2025-10-22T08:37:17","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=244208"},"modified":"2025-10-23T09:31:43","modified_gmt":"2025-10-23T07:31:43","slug":"oniwa-erste-non-profit-marketingagentur-der-schweiz-startet-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-22\/oniwa-erste-non-profit-marketingagentur-der-schweiz-startet-in-zuerich\/","title":{"rendered":"Oniwa : la premi\u00e8re agence de marketing \u00e0 but non lucratif de Suisse se lance \u00e0 Zurich"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68f090eb-0ef4-8332-87af-9a73156a0139-0\" data-testid=\"conversation-turn-48\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"82695d3d-7a03-4ee6-b41a-505dc58bc38e\" data-message-model-slug=\"gpt-5\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\r\n<p data-start=\"537\" data-end=\"977\"><img class=\"alignnone size-full wp-image-244205\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu.jpg 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-600x412.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-1024x702.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-768x527.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-255x175.jpg 255w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-510x350.jpg 510w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Pressebild_Zanetti-Obiegbu-1000x686.jpg 1000w\" alt=\"\" width=\"1200\" height=\"823\" \/><\/p>\r\n<p data-start=\"537\" data-end=\"977\">Oniwa versteht sich nicht als klassische Agentur, sondern als gemeinn\u00fctziger Verein und kollektive Bewegung f\u00fcr verantwortungsvolle Kommunikation. Gearbeitet wird ausschliesslich kostendeckend oder pro bono, etwa f\u00fcr NGOs, NPOs, soziale Initiativen und Unternehmen mit \u00f6kologischem oder gesellschaftlichem Zweck. \u201eWir wollen zeigen, dass professionelles Marketing kein Privileg grosser Budgets sein muss\u201c, sagt Mitgr\u00fcnder Obiegbu.<\/p>\r\n<p data-start=\"979\" data-end=\"1263\">Das Leistungsangebot umfasst Social-Media-Marketing, Spendenkampagnen, Markenkommunikation sowie Events und Stunts. Ein Netzwerk von Expert:innen aus Strategie, Design und Digital unterst\u00fctzt die Projekte \u2013 viele von ihnen mit Erfahrung aus internationalen Agenturen und Marken.<\/p>\r\n<p data-start=\"1265\" data-end=\"1578\">Finanziert wird Oniwa \u00fcber klassische Auftr\u00e4ge, Spenden und F\u00f6rderbeitr\u00e4ge. Zus\u00e4tzlich k\u00f6nnen Fachleute aus der Branche freiwillige Arbeitszeit spenden, um gemeinn\u00fctzige Projekte zu unterst\u00fctzen. So soll langfristig ein Modell entstehen, das professionelle Kommunikation auch ohne Gewinnorientierung erm\u00f6glicht.<\/p>\r\n<p data-start=\"1580\" data-end=\"1806\">Erste Gespr\u00e4che mit potenziellen Partnerorganisationen laufen bereits. F\u00fcr Co-Gr\u00fcnderin Lara Zanetti ist klar: \u00abWir m\u00f6chten Haltung in die Kommunikationswelt bringen \u2013 mit Ideen, die wirken, aber nicht verkaufen m\u00fcssen.\u00bb<\/p>\r\n<hr \/>\r\n<p data-start=\"1808\" data-end=\"1873\" data-is-last-node=\"\" data-is-only-node=\"\">Weitere Informationen unter <a class=\"decorated-link\" href=\"https:\/\/www.oniwa.ch\/\" rel=\"noopener\" data-start=\"1836\" data-end=\"1872\">www.oniwa.ch<\/a>.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div>\r\n<div class=\"mt-3 w-full empty:hidden\">\r\n<div class=\"text-center\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\">\u00a0<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec Oniwa, la premi\u00e8re agence de marketing \u00e0 but non lucratif de Suisse d\u00e9marre \u00e0 Zurich. Derri\u00e8re ce projet se trouvent les cr\u00e9atifs Clement Obiegbu (anciennement Heimat Berlin, TBWA\\Z\u00fcrich) et Lara Zanetti, ancienne directrice marketing de la start-up zurichoise Chimpy. Leur objectif : repenser le marketing et la publicit\u00e9 de mani\u00e8re \u00e9thique, ind\u00e9pendamment des attentes de rendement.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Oniwa","_yoast_wpseo_metadesc":"Mit Oniwa startet in Z\u00fcrich die erste Non-Profit-Marketingagentur der Schweiz. Ziel: Marketing und Werbung ethisch neu denken.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,4343,5620],"class_list":["post-41446","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-markom","tag-oniwa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oniwa: Erste Non-Profit-Marketingagentur der Schweiz startet in Z\u00fcrich - Organisator<\/title>\n<meta name=\"description\" content=\"Mit Oniwa startet in Z\u00fcrich die erste Non-Profit-Marketingagentur der Schweiz. 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