{"id":41481,"date":"2025-10-28T08:23:42","date_gmt":"2025-10-28T07:23:42","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=244294"},"modified":"2025-10-28T08:17:43","modified_gmt":"2025-10-28T07:17:43","slug":"mach-strategy-rekordhohe-nutzung-bei-mediaagenturen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-28\/mach-strategy-rekordhohe-nutzung-bei-mediaagenturen\/","title":{"rendered":"Mach Strategy : utilisation record chez les agences m\u00e9dia"},"content":{"rendered":"<p><img class=\"alignnone size-full wp-image-244295\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-scaled.jpg\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-600x386.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-1024x659.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-768x494.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-18x12.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-272x175.jpg 272w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-544x350.jpg 544w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Integration-neuer-Mediengattungen_Jaehrliche-Zugriffe-MACH-Strategy-1000x643.jpg 1000w\" alt=\"\" width=\"1400\" height=\"900\" \/>Avec la publication des nouveaux chiffres d'aujourd'hui, les genres Gaming (y compris les genres Gaming) et POS (Point of Sale) ont \u00e9t\u00e9 publi\u00e9s pour la premi\u00e8re fois. En outre, de nouveaux services de messagerie, des plateformes de m\u00e9dias sociaux suppl\u00e9mentaires, un r\u00e9seau de streaming ainsi que des genres de podcasts \u00e9largis ont \u00e9t\u00e9 int\u00e9gr\u00e9s. Ceux-ci compl\u00e8tent les genres pr\u00e9c\u00e9dents de l'\u00e9tude : presse, cin\u00e9ma, TV, streaming, radio, podcasts, sites web \/ apps, m\u00e9dias sociaux, services de messagerie, out-of-home \/ digital out-of-home, affichage num\u00e9rique, transports publics, publipostage et marketing par e-mail.<\/p>\r\n<p>Le d\u00e9veloppement continu de Mach Strategy se refl\u00e8te dans les chiffres d'utilisation record des agences m\u00e9dias et souligne son importance croissante pour le march\u00e9 publicitaire suisse. Au cours des quatre derni\u00e8res ann\u00e9es, les acc\u00e8s au portail de donn\u00e9es \u00abNext&gt;Level\u00bb ont nettement augment\u00e9. En septembre 2025, ils ont atteint un nouveau record avec plus de 8 000 acc\u00e8s d'agences (somme annuelle glissante) (voir illustration).<\/p>\r\n<p>Val\u00e9rie Goridis, Co-Head of Media Strategy chez Webrepublic AG, d\u00e9clare \u00e0 propos de l'\u00e9tude : \u00abLa Mach Strategy est indispensable pour nous. Elle fournit la base de nos strat\u00e9gies m\u00e9dias int\u00e9gr\u00e9es et nous aide \u00e0 optimiser les budgets marketing\u00bb.\u00bb<\/p>\r\n<p>La Mach Strategy de la Remp est l'outil central pour la planification des campagnes et l'\u00e9valuation des strat\u00e9gies m\u00e9dias. Toutes les agences m\u00e9dias suisses utilisent cette \u00e9tude comme base pour la planification strat\u00e9gique des m\u00e9dias. L'\u00e9tude interm\u00e9dia nationale associe des informations sociod\u00e9mographiques et des donn\u00e9es de consommation aux donn\u00e9es d'utilisation des m\u00e9dias. Elle permet ainsi d'analyser avec pr\u00e9cision quels canaux ou combinaisons de canaux pr\u00e9sentent le plus grand potentiel de p\u00e9n\u00e9tration pour un groupe cible.<\/p>\r\n<p>Utilit\u00e9 pour le march\u00e9 publicitaire et le march\u00e9 des m\u00e9dias Pour le march\u00e9 publicitaire, MACH Strategy offre la possibilit\u00e9 de cr\u00e9er des sc\u00e9narios de port\u00e9e transg\u00e9n\u00e9rationnels pour la planification publicitaire et soutient ainsi l'optimisation de la strat\u00e9gie marketing, de la planification m\u00e9dia et de l'utilisation du budget. Pour le march\u00e9 des m\u00e9dias, MACH Strategy permet de repr\u00e9senter les marques m\u00e9dias multim\u00e9dia et leurs profils d'utilisation de mani\u00e8re globale et de les situer sur le march\u00e9 publicitaire au-del\u00e0 des fronti\u00e8res g\u00e9n\u00e9riques.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec Mach Strategy de la REMP SA pour les recherches sur les m\u00e9dias publicitaires, les agences m\u00e9dias suisses planifient leurs campagnes de mani\u00e8re efficace et sur la base de donn\u00e9es. L'\u00e9tude interm\u00e9dias la plus compl\u00e8te de Suisse est continuellement compl\u00e9t\u00e9e par de nouvelles cat\u00e9gories de m\u00e9dias. Cela en fait un instrument indispensable dans la planification m\u00e9dia - comme le montrent les chiffres d'utilisation actuels.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Mach Strategy","_yoast_wpseo_metadesc":"Mit der Mach Strategy der Wemf AG f\u00fcr Werbemedienforschung planen Schweizer Mediaagenturen ihre Kampagnen effizient und datenbasiert.","articlekey":"","footnotes":""},"categories":[29],"tags":[4002,4343,2837,3961],"class_list":["post-41481","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-mach","tag-markom","tag-webrepublic","tag-wemf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mach Strategy: Rekordhohe Nutzung bei Mediaagenturen - Organisator<\/title>\n<meta name=\"description\" content=\"Mit der Mach Strategy der Wemf AG f\u00fcr Werbemedienforschung planen Schweizer Mediaagenturen ihre Kampagnen effizient und datenbasiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-10-28\/mach-strategy-rekordhohe-nutzung-bei-mediaagenturen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mach Strategy: Rekordhohe Nutzung bei Mediaagenturen - 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