{"id":41582,"date":"2025-10-29T08:53:26","date_gmt":"2025-10-29T07:53:26","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=41582"},"modified":"2025-10-29T08:59:12","modified_gmt":"2025-10-29T07:59:12","slug":"von-enkeltauglichkeit-bis-zu-digitalen-models","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/sustainability\/2025-10-29\/von-enkeltauglichkeit-bis-zu-digitalen-models\/","title":{"rendered":"De l'aptitude des petits-enfants aux mod\u00e8les num\u00e9riques"},"content":{"rendered":"
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La deuxi\u00e8me \u00e9dition du Greenovation Summit a eu lieu le 23 octobre 2025. (Image : Thomas Berner)<\/figcaption><\/figure>\n

Pour la deuxi\u00e8me \u00e9dition du Greenovation Summit, les organisateurs ont pu compter sur l'hospitalit\u00e9 de B\u00fchler AG. Il va sans dire que c'est le CEO Stefan Scheiber qui a mis les invit\u00e9s dans l'ambiance du congr\u00e8s. Dans son discours d'ouverture, il est revenu sur un \u00ab\u00e9t\u00e9 tumultueux\u00bb : d'un c\u00f4t\u00e9, il a fallu d\u00e9plorer le d\u00e9c\u00e8s du patron Urs B\u00fchler et prendre connaissance de l'augmentation des droits de douane pour les exportations vers les \u00c9tats-Unis. Mais d'un autre c\u00f4t\u00e9, l'entreprise a pu c\u00e9l\u00e9brer la r\u00e9ussite de ses apprentis aux SwissSkills. Malgr\u00e9 les vents contraires en mati\u00e8re de durabilit\u00e9, B\u00fchler, leader mondial dans le traitement des c\u00e9r\u00e9ales, veut continuer \u00e0 assumer sa responsabilit\u00e9 en mati\u00e8re de protection du climat et d'innovation, comme l'a soulign\u00e9 Stefan Scheiber.<\/p>\n

Une gestion adapt\u00e9e aux petits-enfants<\/strong><\/h3>\n

Le programme a ensuite d\u00e9but\u00e9 avec l'expos\u00e9 de Pascal Loepfe-Br\u00fcgger, CEO d'Appenzeller Alpenbitter SA. Il a remplac\u00e9 le terme de \u00abdurabilit\u00e9\u00bb par celui de \u00abcompatibilit\u00e9 avec les petits-enfants\u00bb. Car pour lui, une gestion responsable signifie agir sur le long terme et en fonction des g\u00e9n\u00e9rations. \u00abPour nous, un trimestre a 25 ans, pas 3 mois\u00bb, explique Loepfe-Br\u00fcgger. Avec des projets tels qu'un nouvel entrep\u00f4t \u00e0 hauts rayonnages construit avec son propre bois, qui r\u00e9duit massivement les trajets de transport, et une politique financi\u00e8re stable, il a montr\u00e9 comment la pens\u00e9e \u00e9cologique, sociale et \u00e9conomique s'associent. M\u00eame pendant la pand\u00e9mie, les collaborateurs ont \u00e9t\u00e9 conserv\u00e9s et la confiance a \u00e9t\u00e9 renforc\u00e9e - des valeurs qui restent centrales pour Loepfe-Br\u00fcgger.<\/p>\n

Marc Stoffel de 42 Hacks AG a ensuite pr\u00e9sent\u00e9 des approches innovantes en mati\u00e8re de mobilit\u00e9 durable. Cette start-up organis\u00e9e en coop\u00e9rative d\u00e9veloppe des solutions bas\u00e9es sur des donn\u00e9es afin d'optimiser les trajets pendulaires et de permettre \u00e0 des entreprises comme B\u00fchler ou Stadler d'adopter une mobilit\u00e9 respectueuse du climat. L'intelligence artificielle analyse les donn\u00e9es de mouvement et montre comment les trajets domicile-travail peuvent \u00eatre organis\u00e9s de mani\u00e8re plus efficace et plus \u00e9cologique. En effet, les donn\u00e9es permettent de constater que seuls quelques grands employeurs sont responsables d'une grande partie du trafic pendulaire. C'est pourquoi ils repr\u00e9sentent un levier particuli\u00e8rement important pour la r\u00e9duction du trafic.<\/p>\n

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La pr\u00e9sentatrice Mona Vetsch et Pascal Loepfe-Br\u00fcgger trinquent avec de l'Appenzeller Alpenbitter. (Image : Thomas Berner)<\/figcaption><\/figure>\n

L'innovation au service d'un avenir plus \u00e9cologique<\/strong><\/h3>\n

Dans les Sessions en petits groupes<\/em> des experts ont pr\u00e9sent\u00e9 des id\u00e9es pratiques : Ina Walthert de AMAG<\/em> a expliqu\u00e9 la voie suivie par l'entreprise automobile pour atteindre la neutralit\u00e9 climatique d'ici 2040, notamment gr\u00e2ce au photovolta\u00efque, au recyclage des batteries et \u00e0 la recharge bidirectionnelle. Christian Locher, de la Haute \u00e9cole OST, a fait la promotion du \u00abDesign for Sustainability\u00bb, un concept qui part d'une simplicit\u00e9 fonctionnelle plut\u00f4t que d'un style \u00e9ph\u00e9m\u00e8re. Martin Bachofner, de la Fondation Village d'enfants Pestalozzi, a rappel\u00e9 qu'il ne fallait pas n\u00e9gliger la durabilit\u00e9 sociale : L'\u00e9ducation et la responsabilit\u00e9 personnelle sont les cl\u00e9s d'un avenir \u00e9quitable.<\/p>\n

Dans la deuxi\u00e8me partie de son expos\u00e9, Sascha Rohner de FrugalTec AG a pr\u00e9sent\u00e9, avec son concept de Vertical Farming, une solution m\u00e9nageant les ressources contre la crise alimentaire mondiale qui menace. Gr\u00e2ce \u00e0 des syst\u00e8mes modulaires et circulaires, il s'agit d'\u00e9conomiser de l'eau, de l'\u00e9nergie et de la surface, conform\u00e9ment \u00e0 la devise : \u00abCr\u00e9er plus de valeur avec moins de moyens\u00bb. Il a fait une comparaison : 8500 plantes cultiv\u00e9es avec l'agriculture verticale n\u00e9cessitent environ 17\u2019000 litres d'eau par an et 20 m2 de surface. Cultiv\u00e9es de mani\u00e8re conventionnelle, ces plantes n\u00e9cessiteraient une surface d'environ 700 m2 et consommeraient 170\u2019000 litres d'eau par an. Malgr\u00e9 les avantages \u00e9vidents de l'agriculture verticale, il est actuellement difficile, selon Sascha Rohner, de trouver des investisseurs pour faire \u00e9voluer efficacement l'activit\u00e9.<\/p>\n

Pour finir, Andrea Riege, cofondatrice de AI-COM.ch<\/em>, Les participants ont pu d\u00e9couvrir l'avenir des industries cr\u00e9atives bas\u00e9es sur l'IA. Son exemple de mod\u00e8le num\u00e9rique a illustr\u00e9 la mani\u00e8re dont l'intelligence artificielle permet de fusionner de plus en plus le travail r\u00e9el et les identit\u00e9s num\u00e9riques. Ainsi, il est aujourd'hui possible de cr\u00e9er un \u00abjumeau num\u00e9rique\u00bb d'un mannequin r\u00e9el, qui peut \u00eatre utilis\u00e9 partout dans le monde pour des shootings de mode r\u00e9alistes. Selon Andrea Riege, la puissance de calcul n\u00e9cessaire est sans commune mesure avec les co\u00fbts d'un \u00abvrai\u00bb shooting, m\u00eame sur le plan \u00e9cologique.<\/p>\n

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L'entreprise Matica AG a \u00e9t\u00e9 r\u00e9compens\u00e9e par le Greenovation Award dans la cat\u00e9gorie \u201eProduits\u201c. (Photo : Thomas Berner)<\/figcaption><\/figure>\n

Le Greenovation Award comme point final<\/strong><\/h3>\n

Le sommet s'est termin\u00e9 par la remise des Greenovation Awards \u00e0 des entreprises particuli\u00e8rement innovantes. Ont \u00e9t\u00e9 r\u00e9compens\u00e9es les entreprises Matica AG pour le d\u00e9veloppement d'une Solution de stockage pour l'\u00e9nergie solaire<\/a> (cat\u00e9gorie \u00abproduits\u00bb), Skat Consulting dans la cat\u00e9gorie \u00abservices\u00bb et la soci\u00e9t\u00e9 42 Hacks mentionn\u00e9e plus haut dans la cat\u00e9gorie \u00abprojets\u00bb. Tant l'organisateur Galledia Event AG que l'animatrice Mona Vetsch ont soulign\u00e9 le caract\u00e8re pratique de la manifestation : l'objectif n'est pas seulement d'inspirer, mais de mettre en \u0153uvre des id\u00e9es concr\u00e8tes pour une \u00e9conomie adapt\u00e9e aux enfants et un avenir digne d'\u00eatre v\u00e9cu.<\/p>\n

Plus d'informations : Sommet Greenovation<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le 23 octobre 2025, le Cubic Innovation Center de B\u00fchler AG \u00e0 Uzwil a accueilli le deuxi\u00e8me Greenovation Summit, une conf\u00e9rence sur la durabilit\u00e9 organis\u00e9e en Suisse orientale \u00e0 l'intention des d\u00e9cideurs des PME. <\/p>","protected":false},"author":4,"featured_media":41583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Enkeltauglichkeit","_yoast_wpseo_metadesc":"Am 23. 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