{"id":41864,"date":"2025-11-10T12:13:28","date_gmt":"2025-11-10T11:13:28","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=245444"},"modified":"2025-11-11T08:23:38","modified_gmt":"2025-11-11T07:23:38","slug":"wie-bringt-ai-echten-mehrwert-matthias-zwingli-von-connectai-im-podcast","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-11-10\/wie-bringt-ai-echten-mehrwert-matthias-zwingli-von-connectai-im-podcast\/","title":{"rendered":"Comment l'IA apporte-t-elle une r\u00e9elle valeur ajout\u00e9e ? - Matthias Zwingli de ConnectAI dans le podcast"},"content":{"rendered":"<p><iframe title=\"33 | Comment l&#039;IA cr\u00e9e-t-elle une v\u00e9ritable valeur ajout\u00e9e ? | Invit\u00e9 : Matthias Zwingli, ConnectAI\" src=\"https:\/\/www.youtube.com\/embed\/JPn3GYrJfjg?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p data-start=\"0\" data-end=\"563\">\u00abBeaucoup commencent avec un outil avant de savoir ce qu'ils veulent en faire\u00bb, d\u00e9clare Matthias Zwingli dans le podcast AI de l'Acad\u00e9mie du texte avec le mod\u00e9rateur Christoph Soltmannowski. Pour lui, une chose est s\u00fbre : les agents IA devraient \u00eatre trait\u00e9s comme des collaborateurs num\u00e9riques - avec des t\u00e2ches clairement d\u00e9finies et des avantages mesurables. \u00abSi la formation co\u00fbte plus cher que l'utilit\u00e9, le poste n'est pas n\u00e9cessaire - et pas non plus un agent IA\u00bb.\u00bb<\/p>\r\n<p data-start=\"565\" data-end=\"1034\">Zwingli voit dans l'euphorie actuelle de l'IA beaucoup de \u00abFOMO\u00bb, c'est-\u00e0-dire la peur de rater quelque chose. Mais les entreprises devraient d'abord comprendre o\u00f9 l'IA cr\u00e9e vraiment une valeur ajout\u00e9e : dans les processus r\u00e9p\u00e9titifs et standardisables avec un volume de demandes \u00e9lev\u00e9 - par exemple dans le support client ou la distribution. L\u00e0, l'utilisation est rapidement rentable, \u00e0 condition de commencer petit. \u00abL'erreur la plus fr\u00e9quente est de commencer de mani\u00e8re trop complexe. Il vaut mieux tester, adapter et \u00e9tendre petit \u00e0 petit\u00bb.\u00bb<\/p>\r\n<p data-start=\"1036\" data-end=\"1447\">Pour Zwingli, l'IA n'est pas un sujet purement technologique, mais un sujet culturel. Selon lui, le scepticisme et la peur de perdre son emploi sont normaux - jusqu'\u00e0 ce que les collaborateurs en ressentent les effets. \u00abApr\u00e8s quelques semaines, les \u00e9quipes voient que l'IA prend en charge les affaires de volume et qu'elles peuvent se concentrer sur les cas complexes\u00bb. L'\u00eatre humain reste central, en raison de l'empathie et des comp\u00e9tences sociales : \u00abL'IA peut imiter les sentiments, mais elle n'en a pas\u00bb.\u00bb<\/p>\r\n<p data-start=\"1449\" data-end=\"1746\">Un autre facteur de r\u00e9ussite est la qualit\u00e9 des donn\u00e9es. \u00abL'IA n'apprend pas automatiquement\u00bb, souligne Zwingli. \u00abElle a besoin de donn\u00e9es soign\u00e9es et d'un bon suivi\u00bb. Connectai.ch travaille donc avec un processus de d\u00e9veloppement it\u00e9ratif : Minimum Viable Product, phases de test, \u00e9valuation et optimisation continue.<\/p>\r\n<p data-start=\"1748\" data-end=\"1980\">La protection des donn\u00e9es et la souverainet\u00e9 num\u00e9rique jouent \u00e9galement un r\u00f4le central.  ConnectAI h\u00e9berge ses syst\u00e8mes enti\u00e8rement en Suisse pour les t\u00e2ches sensibles. \u00abC'est justement dans les secteurs sensibles qu'il est crucial de garder le contr\u00f4le de ses propres donn\u00e9es\u00bb.\u00bb<\/p>\r\n<p data-start=\"1982\" data-end=\"2270\" data-is-last-node=\"\" data-is-only-node=\"\">Sa conclusion : l'IA est rentable l\u00e0 o\u00f9 les entreprises ont de nombreuses demandes r\u00e9currentes et des objectifs clairs. La recommandation de Zwingli est la suivante : \u00e9valuation - strat\u00e9gie - mise en place progressive. Et surtout : emmener les collaborateurs avec soi au lieu de les submerger. \u00abL'IA ne remplace pas les emplois - elle les transforme\u00bb.\u00bb<\/p>\r\n<p data-start=\"1982\" data-end=\"2270\" data-is-last-node=\"\" data-is-only-node=\"\">L'entrepreneur saint-gallois et ancien directeur de Digitalswitzerland a fond\u00e9 en 2024 la startup <a href=\"http:\/\/www.connectai.ch\/\">Connect AI<\/a>, qui d\u00e9veloppe des agents IA sp\u00e9cialis\u00e9s pour le service \u00e0 la client\u00e8le, la vente et l'\u00e9v\u00e9nementiel. Connect mise sur un h\u00e9bergement suisse, un d\u00e9veloppement agile et une collaboration \u00e9troite avec ses clients, de la strat\u00e9gie au d\u00e9ploiement.<\/p>\r\n<p data-start=\"1982\" data-end=\"2270\" data-is-last-node=\"\" data-is-only-node=\"\"><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6bTSG13rlIQIX8AGXSf13P\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\r\n<hr \/>\r\n<p data-start=\"1982\" data-end=\"2270\" data-is-last-node=\"\" data-is-only-node=\"\"><em>Le podcast vid\u00e9o \u00abAI et soci\u00e9t\u00e9 - les chemins vers un nouveau monde\u00bb est produit par la Stiftung Text Akademie. Deux \u00e9pisodes sont publi\u00e9s chaque mois, sur\u00a0<a href=\"https:\/\/open.spotify.com\/show\/4mSsEJuaShBuanBfBjoAeM?si=01b4363426db4d28\">Spotify<\/a>,\u00a0<a href=\"https:\/\/youtube.com\/playlist?list=PL4InE9vz-QptAjyy0QXyk6lWFKXreWEh2&amp;feature=shared\">Youtube<\/a>\u00a0et d'autres plateformes de podcasting.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>L'intelligence artificielle est sur toutes les l\u00e8vres - mais de nombreuses entreprises agissent par engouement plut\u00f4t que par strat\u00e9gie. Matthias Zwingli, CEO de la start-up zurichoise Connect AI, en est convaincu.<\/p>","protected":false},"author":8,"featured_media":41900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Matthias Zwingli","_yoast_wpseo_metadesc":"KI ist in aller Munde \u2013 doch viele Unternehmen handeln aus Hype statt aus Strategie. Davon ist Matthias Zwingli \u00fcberzeugt.","articlekey":"","footnotes":""},"categories":[29],"tags":[5626,151,319,4343],"class_list":["post-41864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ai-und-gesellschaft","tag-digital","tag-kuenstliche-intelligenz","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie bringt AI echten Mehrwert? \u2013 Matthias Zwingli von ConnectAI im Podcast - Organisator<\/title>\n<meta name=\"description\" content=\"KI ist in aller Munde \u2013 doch viele Unternehmen handeln aus Hype statt aus Strategie. 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