{"id":41945,"date":"2025-11-12T09:44:05","date_gmt":"2025-11-12T08:44:05","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=245719"},"modified":"2025-11-12T14:09:32","modified_gmt":"2025-11-12T13:09:32","slug":"employer-branding-von-sayhey-authentisches-storytelling-mit-faces-of-metro","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/human-resources\/2025-11-12\/employer-branding-von-sayhey-authentisches-storytelling-mit-faces-of-metro\/","title":{"rendered":"La marque employeur de Sayhey : un storytelling authentique avec \u00abFaces of Metro\u00bb"},"content":{"rendered":"<div data-olk-copy-source=\"MessageBody\">\r\n<div style=\"padding: 66.68% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Faces Of Metro\" src=\"https:\/\/player.vimeo.com\/video\/1132737512?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\r\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\r\n<\/div>\r\n<div>De vraies personnes, de vraies histoires, une vraie marque : le film met en sc\u00e8ne les collaborateurs de Metro Boutique - de l'apprenti \u00e0 la direction de la filiale. Tourn\u00e9 dans un hall industriel brut, il en r\u00e9sulte une esth\u00e9tique qui allie mode et authenticit\u00e9. \u00abFaces of Metro\u00bb combine des voix sinc\u00e8res, une \u00e9nergie palpable et un langage visuel moderne - brut, styl\u00e9 et avec un soup\u00e7on de charme r\u00e9tro.<\/div>\r\n<div>\u00abL'employer branding est souvent confondu avec la publicit\u00e9 ennuyeuse\u00bb, dit Svenja Tschannen, Creative Director chez Sayhey, \u00abalors qu'il s'agit de bien plus : les gens veulent aujourd'hui sentir qui se trouve derri\u00e8re une marque - et s'ils y ont leur place. C'est pourquoi l'Employer Branding est si important - il montre ce qu'une marque repr\u00e9sente vraiment - comment elle pense, comment elle ressent, comment elle agit. Avec \u00abFaces of Metro\u00bb, nous voulions justement capturer ce sentiment - authentique, vivant et typique de la boutique Metro\u00bb.\u00bb<\/div>\r\n<div>\u00a0<\/div>\r\n<h3><b>Courage, personnalit\u00e9 et coh\u00e9sion<\/b><\/h3>\r\n<div>Le film montre \u00e0 quoi peut ressembler une marque employeur moderne : courageuse, humaine et visuellement marquante. Au lieu de l'esth\u00e9tique typique du recrutement, il en r\u00e9sulte des images qui v\u00e9hiculent l'attitude, la diversit\u00e9 et la coh\u00e9sion. \u00abIl \u00e9tait important pour nous de montrer que Metro Boutique est un lieu o\u00f9 les personnes ayant une personnalit\u00e9 peuvent suivre leur voie\u201c, explique Kevin Brunner, Marketing Manager chez Metro Boutique AG. \u00abNos collaborateurs font vivre la marque - et c'est pr\u00e9cis\u00e9ment ce sentiment que nous voulions rendre perceptible dans le film : honn\u00eate, plein d'\u00e9nergie et proche des gens\u00bb.\u00bb<\/div>\r\n<div>\u00a0<\/div>\r\n<div>La vid\u00e9o Employer Branding Faces of Metro est visible sur le site carri\u00e8re et les canaux de m\u00e9dias sociaux de Metro Boutique.\r\n<hr \/>\r\n<p><strong>Responsable chez Sayhey :<\/strong> Svenja Tschannen (Directrice de la cr\u00e9ation). <strong>Responsable chez Metro Boutique :<\/strong> Kevin Brunner (directeur du marketing).<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec le nouveau film d'employer branding \u00abFaces of Metro\u00bb, l'agence biennoise Sayhey montre, en collaboration avec Metro Boutique, comment fonctionne aujourd'hui un storytelling authentique dans l'employer branding.<\/p>","protected":false},"author":8,"featured_media":41952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Employer Branding","_yoast_wpseo_metadesc":"Die Agentur Sayhey und Metro Boutique zeigen, wie authentisches Storytelling im Employer Branding heute funktioniert.","articlekey":"","footnotes":""},"categories":[579],"tags":[172,254,4343,5675,5676],"class_list":["post-41945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources","tag-employer-branding","tag-hrm","tag-markom","tag-metro-boutique","tag-sayhey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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