{"id":42315,"date":"2025-11-27T13:59:30","date_gmt":"2025-11-27T12:59:30","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=42315"},"modified":"2025-11-27T13:59:30","modified_gmt":"2025-11-27T12:59:30","slug":"immobilienmakler-sehen-2026-stabile-marktentwicklung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2025-11-27\/immobilienmakler-sehen-2026-stabile-marktentwicklung\/","title":{"rendered":"Les agents immobiliers pr\u00e9voient une \u00e9volution stable du march\u00e9 en 2026"},"content":{"rendered":"
\"\"
La Chambre suisse des courtiers (SMK) a tenu sa convention des courtiers le mercredi 12 novembre 2025 \u00e0 la Zunfthaus zur Schmiden \u00e0 Zurich. (SMK\/Alessandro Della Bella)<\/figcaption><\/figure>\n

La deuxi\u00e8me grande enqu\u00eate men\u00e9e par la Chambre suisse des courtiers (SMK) aupr\u00e8s d'environ 130 professionnels certifi\u00e9s de l'immobilier r\u00e9v\u00e8le des attentes stables. Alors que 37 % tablent sur une expansion du march\u00e9, 58 % s'attendent \u00e0 une \u00e9volution lat\u00e9rale sans fluctuations majeures. Seuls 5 % pr\u00e9voient un recul du volume du march\u00e9.<\/p>\n

Les vendeurs surestiment la valeur des biens immobiliers<\/strong><\/h3>\n

Selon l'enqu\u00eate, les courtiers identifient comme principal d\u00e9fi la perception irr\u00e9aliste des prix par les vendeurs. De nombreux propri\u00e9taires ne comprendraient que partiellement les r\u00e9alit\u00e9s du march\u00e9 et se laisseraient tromper par des prix superlatifs. Dans le m\u00eame temps, ils seraient de plus en plus conscients de l'importance croissante des conseils professionnels dans cet environnement exigeant.<\/p>\n

\"\"
Les principaux d\u00e9fis des agents immobiliers pour 2026. (Graphique : SMK)<\/figcaption><\/figure>\n

Votre propre site web bat les portails immobiliers<\/strong><\/h3>\n

En mati\u00e8re de commercialisation, les courtiers suisses de qualit\u00e9 misent sur un m\u00e9lange hybride d'activit\u00e9s num\u00e9riques et personnelles. \u00c9tonnamment, leur propre site web et le bouche-\u00e0-oreille occupent le devant de la sc\u00e8ne, tandis que les portails immobiliers en ligne sont rel\u00e9gu\u00e9s au second plan. Gr\u00e2ce \u00e0 l'intelligence artificielle, le site web gagne consid\u00e9rablement en importance en tant qu'outil de commercialisation.<\/p>\n

L'IA est utilis\u00e9e, mais les investissements restent mod\u00e9r\u00e9s<\/strong><\/h3>\n

L'intelligence artificielle s'impose de plus en plus dans le secteur du courtage, notamment pour la cr\u00e9ation de contenu, le traitement des donn\u00e9es et les analyses de march\u00e9. Cependant, plus de la moiti\u00e9 des membres n'investissent que jusqu'\u00e0 2 % de leur chiffre d'affaires dans des projets d'IA, tandis que plus d'un quart n'investissent pas du tout. Cela refl\u00e8te l'\u00e9valuation encore prudente de l'IA en tant que moteur de croissance.<\/p>\n

Source : www.maklerkammer.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Une enqu\u00eate men\u00e9e par la Chambre suisse des courtiers r\u00e9v\u00e8le un optimisme mod\u00e9r\u00e9 pour 2026 : 37 % des courtiers certifi\u00e9s s'attendent \u00e0 une croissance, tandis que 58 % tablent sur une situation stable. Le principal d\u00e9fi reste les attentes irr\u00e9alistes des vendeurs en mati\u00e8re de prix.<\/p>","protected":false},"author":4,"featured_media":42316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Immobilienmakler","_yoast_wpseo_metadesc":"Eine Umfrage der Schweizerischen Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der Immobilienmakler erwarten Wachstum.","articlekey":"","footnotes":""},"categories":[28],"tags":[4777,487,503],"class_list":["post-42315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-immobilienbranche","tag-umfrage","tag-verbaende"],"acf":[],"yoast_head":"\nImmobilienmakler sehen 2026 stabile Marktentwicklung - Organisator<\/title>\n<meta name=\"description\" content=\"Eine Umfrage der Schweizerischen Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der Immobilienmakler erwarten Wachstum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2025-11-27\/immobilienmakler-sehen-2026-stabile-marktentwicklung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immobilienmakler sehen 2026 stabile Marktentwicklung\" \/>\n<meta property=\"og:description\" content=\"Eine Umfrage der Schweizerischen Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der Immobilienmakler erwarten Wachstum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2025-11-27\/immobilienmakler-sehen-2026-stabile-marktentwicklung\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T12:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/11\/Immobilienmakler-sehen-2026-stabile-Marktentwicklung-1_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Immobilienmakler sehen 2026 stabile #Marktentwicklung\" \/>\n<meta name=\"twitter:description\" content=\"Eine Umfrage der Schweizerischen #Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der #Immobilienmakler erwarten Wachstum.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/11\/Immobilienmakler-sehen-2026-stabile-Marktentwicklung-1_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Immobilienmakler sehen 2026 stabile Marktentwicklung\",\"datePublished\":\"2025-11-27T12:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Immobilienmakler-sehen-2026-stabile-Marktentwicklung-1_Organisator.jpg\",\"keywords\":[\"Immobilienbranche\",\"Umfrage\",\"Verb\u00e4nde\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\",\"name\":\"Immobilienmakler sehen 2026 stabile Marktentwicklung - 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