{"id":42494,"date":"2025-12-02T17:34:08","date_gmt":"2025-12-02T16:34:08","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=247439"},"modified":"2025-12-03T09:17:42","modified_gmt":"2025-12-03T08:17:42","slug":"finger-weg-von-alkohol-am-steuer-stichhaltige-bfu-kampagne-von-ruf-lanz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-12-02\/finger-weg-von-alkohol-am-steuer-stichhaltige-bfu-kampagne-von-ruf-lanz\/","title":{"rendered":"Ne touchez pas \u00e0 l'alcool au volant : campagne pertinente du BFU men\u00e9e par Ruf Lanz"},"content":{"rendered":"

\"\"<\/p>\r\n

Sur les routes suisses, pr\u00e8s de 4 % des conducteurs roulent sous l'influence de l'alcool. Parmi eux, 11 % ont un taux d'alcool\u00e9mie sup\u00e9rieur \u00e0 la limite l\u00e9gale de 0,5 pour mille. C'est ce qui ressort de l'enqu\u00eate \u00ab Roadside Survey Alkohol \u00bb men\u00e9e par le Bureau de pr\u00e9vention des accidents (BPA) sur la conduite sous l'influence de l'alcool.<\/p>\r\n

Conclusion : l'alcool est l'un des principaux facteurs de risque d'accidents graves. Il est en cause dans un accident grave sur huit.<\/p>\r\n

Le BFU recommande donc de ne pas boire d'alcool au volant. C'est ce que souligne de mani\u00e8re pertinente la nouvelle campagne d'affichage de Ruf Lanz. Les cr\u00e9atifs pr\u00e9sentent des verres \u00e0 bi\u00e8re, \u00e0 vin et \u00e0 cocktail sous la forme de cactus verts toxiques et \u00e9pineux.<\/p>\r\n

Olivia Guler, responsable de campagne au BFU, d\u00e9clare \u00e0 ce sujet : \u00ab Ruf Lanz a d\u00e9j\u00e0 r\u00e9sum\u00e9 \u00e0 plusieurs reprises de mani\u00e8re concise les conclusions de nos recherches sur les accidents. Nous avons trouv\u00e9 cette id\u00e9e s\u00e9duisante, car elle communique notre message de mani\u00e8re claire et percutante. Apr\u00e8s tout, nos affiches sont plac\u00e9es au bord de la route et doivent \u00eatre visibles et compr\u00e9hensibles depuis une voiture. \u00bb<\/p>\r\n

La nouvelle campagne du BFU sera lanc\u00e9e en d\u00e9cembre dans les trois langues nationales. Elle sera diffus\u00e9e sur plus de 7000 panneaux d'affichage plac\u00e9s le long des routes dans toute la Suisse.<\/p>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

\r\n

Responsable au BFU : <\/strong>J\u00fcrg Beutler (responsable Communication, membre de la direction), Franziska Hartmann (responsable Campagnes), Olivia Guler (responsable Campagnes), Patrizia Hertach (recherche Circulation routi\u00e8re). Responsable chez Ruf Lanz : <\/strong>Markus Ruf, Danielle Knecht-Lanz (direction cr\u00e9ative), Mario Moosbrugger (direction artistique), Markus Ruf (texte), Sherif Ademi (PAO), Gian Marco Juon (direction du conseil), Tobias Stierli, Flaeck (CGI & Motion Design), Mario Moosbrugger (conception sonore).<\/p>","protected":false},"excerpt":{"rendered":"

Un accident grave sur huit est li\u00e9 \u00e0 l'alcool. C'est pourquoi le BFU lance une campagne d'affichage percutante avec Ruf Lanz pour mettre en garde contre l'alcool au volant.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BFU-Kampagne","_yoast_wpseo_metadesc":"Bei jedem achten schweren Verkehrsunfall ist Alkohol im Spiel. 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