{"id":42525,"date":"2025-12-04T22:08:07","date_gmt":"2025-12-04T21:08:07","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=42525"},"modified":"2025-12-03T10:12:34","modified_gmt":"2025-12-03T09:12:34","slug":"kundenmanagement-und-marketing-automation-fuer-kmu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-12-04\/kundenmanagement-und-marketing-automation-fuer-kmu\/","title":{"rendered":"Gestion de la client\u00e8le et automatisation du marketing pour les PME"},"content":{"rendered":"
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Dans cet entretien, Ursula Stalder, responsable de la formation continue et professeure \u00e0 la Haute \u00e9cole de Lucerne \u2013 \u00c9conomie, explique comment les petites et moyennes entreprises peuvent mettre en place une gestion professionnelle de la client\u00e8le \u00e0 moindre co\u00fbt et tirer parti des principaux leviers de l'automatisation du marketing.<\/p>","protected":false},"author":1,"featured_media":42523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing Automation","_yoast_wpseo_metadesc":"Prof. Ursula Stalder erl\u00e4utert, wie KMU die gr\u00f6ssten Hebel der Marketing Automation f\u00fcr sich nutzen k\u00f6nnen.","articlekey":"186368","footnotes":""},"categories":[578,29],"tags":[62,283,317,4166],"class_list":["post-42525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abo","category-marketing","tag-aus-weiterbildung","tag-interview","tag-kundenbeziehungsmanagement","tag-marketing-automation"],"acf":[],"yoast_head":"\nKundenmanagement und Marketing Automation f\u00fcr KMU - 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