{"id":42625,"date":"2025-12-10T09:50:05","date_gmt":"2025-12-10T08:50:05","guid":{"rendered":"https:\/\/www.m-q.ch\/?p=22176"},"modified":"2025-12-10T09:46:10","modified_gmt":"2025-12-10T08:46:10","slug":"transportmanagement-gewinnt-an-strategischer-bedeutung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/operational-excellence\/2025-12-10\/transportmanagement-gewinnt-an-strategischer-bedeutung\/","title":{"rendered":"La gestion des transports gagne en importance strat\u00e9gique"},"content":{"rendered":"
\"\"\r\n
81 % des exp\u00e9diteurs et prestataires logistiques interrog\u00e9s consid\u00e8rent la gestion des transports comme un facteur de diff\u00e9renciation ou un avantage concurrentiel strat\u00e9gique. (Image : Descartes)<\/figcaption>\r\n<\/figure>\r\n

Descartes Systems Group, l'un des principaux fournisseurs de logiciels en tant que service pour les entreprises de logistique, a publi\u00e9 les r\u00e9sultats de sa neuvi\u00e8me enqu\u00eate annuelle mondiale de r\u00e9f\u00e9rence sur la gestion des transports. Pour cette \u00e9tude, Descartes et SAPIO Research ont interrog\u00e9 616 participants, compos\u00e9s \u00e0 parts \u00e9gales de prestataires de services logistiques (courtiers, transporteurs et prestataires 3PL) et de chargeurs (fabricants, distributeurs et d\u00e9taillants) issus d'un large \u00e9ventail de secteurs. L'objectif de l'enqu\u00eate \u00e9tait d'\u00e9valuer le r\u00f4le actuel de la gestion des transports, d'identifier les technologies et les strat\u00e9gies concurrentielles les plus efficaces et de donner un aper\u00e7u des investissements futurs dans les technologies de l'information li\u00e9es au transport. Les personnes interrog\u00e9es provenaient des \u00c9tats-Unis, du Canada et d'Europe occidentale.<\/p>\r\n

Le transport n'est plus seulement un facteur de co\u00fbt<\/h3>\r\n

L'\u00e9tude montre que 81 % des plus de 600 exp\u00e9diteurs et prestataires logistiques interrog\u00e9s consid\u00e8rent la gestion du transport comme un facteur de diff\u00e9renciation ou un avantage concurrentiel strat\u00e9gique. Il s'agit du chiffre le plus \u00e9lev\u00e9 depuis le d\u00e9but de l'\u00e9tude, ce qui montre \u00e0 quel point la gestion du transport contribue d\u00e9sormais au d\u00e9veloppement de l'entreprise et \u00e0 la satisfaction des clients. Dans le m\u00eame temps, la proportion de ceux qui consid\u00e8rent le transport comme un simple service de base ou comme sans importance est tomb\u00e9e \u00e0 19 %, atteignant ainsi son niveau le plus bas depuis le d\u00e9but de l'enqu\u00eate.<\/p>\r\n

\u00ab L'enqu\u00eate de cette ann\u00e9e montre clairement que le transport n'est plus consid\u00e9r\u00e9 uniquement comme un facteur de co\u00fbt dans les entreprises, mais de plus en plus comme un moteur strat\u00e9gique pour la satisfaction des clients et la croissance commerciale \u00bb, d\u00e9clare Mike Hane, directeur du marketing produit dans le domaine de la gestion des transports chez Descartes, avant d'ajouter : \u00ab Selon les r\u00e9sultats de l'\u00e9tude, cette \u00e9volution est soutenue par des investissements accrus dans les syst\u00e8mes de gestion des transports (TMS) : les entreprises cherchent \u00e0 int\u00e9grer davantage l'automatisation et l'IA dans leurs processus de gestion des transports afin d'am\u00e9liorer leurs performances et de cr\u00e9er de la valeur ajout\u00e9e. \u00bb<\/p>\r\n

Processus num\u00e9ris\u00e9s : encore un potentiel d'am\u00e9lioration<\/h3>\r\n

Bien que les transporteurs et prestataires logistiques interrog\u00e9s reconnaissent de plus en plus le TMS comme une solution essentielle dans les environnements technologiques modernes, il existe encore des lacunes importantes en mati\u00e8re d'automatisation et de maturit\u00e9 num\u00e9rique. Seuls 17 % des personnes interrog\u00e9es ont enti\u00e8rement automatis\u00e9 leurs processus, tandis que plus d'un tiers d\u00e9pendent fortement ou principalement de processus manuels. Ce foss\u00e9 num\u00e9rique est particuli\u00e8rement marqu\u00e9 entre les entreprises qui affichent les meilleures performances financi\u00e8res du secteur (51 % sont enti\u00e8rement automatis\u00e9es) et celles dont les performances financi\u00e8res sont inf\u00e9rieures \u00e0 la moyenne (5 % sont enti\u00e8rement automatis\u00e9es). Ces derni\u00e8res sont nettement \u00e0 la tra\u00eene en mati\u00e8re d'automatisation, d'utilisation de l'IA et de pr\u00e9visions de croissance.<\/p>\r\n

L'utilisation de l'IA g\u00e9n\u00e9rative affiche un niveau d'activit\u00e9 tr\u00e8s \u00e9lev\u00e9 : 96 % des personnes interrog\u00e9es l'utilisent dans leurs processus op\u00e9rationnels. Les trois cas d'utilisation les plus fr\u00e9quents sont la saisie de donn\u00e9es (41 %), l'optimisation des itin\u00e9raires et des chargements (39 %) et les pr\u00e9visions de fret bas\u00e9es sur l'IA, ainsi que l'attribution automatis\u00e9e des chargements et la planification des capacit\u00e9s (35 % dans les deux cas). Les rares entreprises (4 %) qui n'utilisent pas l'IA g\u00e9n\u00e9rative consid\u00e8rent plut\u00f4t la gestion des transports comme une fonction obligatoire et s'attendent \u00e0 une croissance faible, voire nulle, au cours des deux prochaines ann\u00e9es.<\/p>\r\n

Disponibilit\u00e9 pour investir dans les technologies de l'information logistiques<\/h3>\r\n

Parmi les autres conclusions cl\u00e9s de l'\u00e9tude, on peut citer l'augmentation des investissements dans les TMS, l'accent mis sur la s\u00e9curit\u00e9 et les perspectives de croissance positives : 80 % des personnes interrog\u00e9es pr\u00e9voient d'augmenter leurs d\u00e9penses informatiques pour les TMS, en mettant l'accent sur la gestion des performances, la transparence et le contr\u00f4le de la flotte. La surveillance des transporteurs et des transitaires (assurance, s\u00e9curit\u00e9, pr\u00e9vention de la fraude) compte parmi les fonctions TMS les plus importantes, les personnes interrog\u00e9es en Am\u00e9rique du Nord accordant \u00e0 cette fonction une importance sup\u00e9rieure de 7 % \u00e0 celle de leurs homologues europ\u00e9ens. Au total, 72 % des entreprises pr\u00e9voient une croissance annuelle de leur chiffre d'affaires d'au moins 5 % au cours des deux prochaines ann\u00e9es.<\/p>\r\n

Source : Descartes<\/a><\/em><\/p>\n

Cet article est paru initialement sur m-q.ch - https:\/\/www.m-q.ch\/de\/transportmanagement-gewinnt-an-strategischer-bedeutung\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

81 % des exp\u00e9diteurs et prestataires logistiques consid\u00e8rent la gestion des transports comme un avantage concurrentiel \u2013 son importance strat\u00e9gique atteint un niveau record. C'est ce que r\u00e9v\u00e8le une \u00e9tude comparative men\u00e9e par le prestataire de services logistiques Descartes.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Transportmanagement","_yoast_wpseo_metadesc":"81 Prozent der Verlader und Logistikdienstleister werten laut einer Befragung Transportmanagement als Wettbewerbsvorteil.","articlekey":"","footnotes":""},"categories":[582],"tags":[103,156,328,440,487],"class_list":["post-42625","post","type-post","status-publish","format-standard","hentry","category-operational-excellence","tag-business-excellence","tag-digitalisierung","tag-logistik","tag-software","tag-umfrage"],"acf":[],"yoast_head":"\nTransportmanagement gewinnt an strategischer Bedeutung - Organisator<\/title>\n<meta name=\"description\" content=\"81 Prozent der Verlader und Logistikdienstleister werten laut einer Befragung Transportmanagement als Wettbewerbsvorteil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/excellence-operationnelle\/2025-12-10\/transportmanagement-gewinnt-an-strategischer-bedeutung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transportmanagement gewinnt an strategischer Bedeutung - 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