{"id":42645,"date":"2025-12-09T11:52:15","date_gmt":"2025-12-09T10:52:15","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=42645"},"modified":"2025-12-09T11:52:15","modified_gmt":"2025-12-09T10:52:15","slug":"aelteste-schuhmarke-der-schweiz-mit-comeback","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2025-12-09\/aelteste-schuhmarke-der-schweiz-mit-comeback\/","title":{"rendered":"La plus ancienne marque de chaussures de Suisse fait son grand retour"},"content":{"rendered":"<figure id=\"attachment_42646\" aria-describedby=\"caption-attachment-42646\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42646\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/12\/Aelteste-Schuhmarke-der-Schweiz-mit-Comeback_Organisator.jpg\" alt=\"\" width=\"680\" height=\"664\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/12\/Aelteste-Schuhmarke-der-Schweiz-mit-Comeback_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/12\/Aelteste-Schuhmarke-der-Schweiz-mit-Comeback_Organisator-12x12.jpg 12w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/12\/Aelteste-Schuhmarke-der-Schweiz-mit-Comeback_Organisator-307x300.jpg 307w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/12\/Aelteste-Schuhmarke-der-Schweiz-mit-Comeback_Organisator-358x350.jpg 358w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-42646\" class=\"wp-caption-text\">Contribuer au retour de la marque de chaussures ELGG : Claudio Minder et Karl M\u00fcller apr\u00e8s la reprise. (Photo : zVg \/ kybun Joya)<\/figcaption><\/figure>\n<p>Une marque suisse traditionnelle fait son grand retour : avec le rachat d'ELGG, le groupe kybun Joya mise sur la tradition, l'innovation et la valeur ajout\u00e9e suisse. \u00ab Notre vision est claire : les bottes militaires suisses doivent \u00e0 nouveau \u00eatre produites en Suisse \u00bb, d\u00e9clare Karl M\u00fcller, co-PDG de kybun Joya. Les premiers prototypes d'une nouvelle botte de combat ergonomique et ultra-r\u00e9sistante devraient \u00eatre pr\u00e9sent\u00e9s d\u00e8s l'ann\u00e9e prochaine. \u00ab ELGG fait partie du patrimoine culturel de l'industrie suisse de la chaussure. Nous sommes fiers de faire entrer cette marque dans une nouvelle \u00e8re \u00bb, ajoute Claudio Minder, co-PDG.<\/p>\n<h3>Un engagement en faveur de la place industrielle suisse<\/h3>\n<p>Le groupe kybun Joya exploite un site de production de chaussures \u00e0 Sennwald, dans la vall\u00e9e du Rhin saint-galloise. L'objectif est de maintenir la valeur ajout\u00e9e en Suisse. \u00ab Le retour de la production de bottes militaires garantit le savoir-faire, cr\u00e9e des emplois et renforce notre ind\u00e9pendance industrielle. Les soldats suisses m\u00e9ritent des chaussures suisses \u2013 et nous avons le savoir-faire n\u00e9cessaire.,<br \/>\n\u00bb faire revivre cette tradition \u00bb, souligne Karl M\u00fcller.<\/p>\n<p>Le lancement commence avec une botte de combat pour femmes. Si les femmes sont encore minoritaires dans l'arm\u00e9e, leur engagement et leurs pr\u00e9cieuses contributions en font une force indispensable pour l'ensemble de la troupe. \u00ab Si une botte de combat offre aux femmes un maintien s\u00fbr, un confort et une stabilit\u00e9 dans des situations extr\u00eames, elle r\u00e9pond aux exigences les plus \u00e9lev\u00e9es et \u00e9tablit ainsi la norme pour les autres mod\u00e8les \u00bb, explique Claudio Minder. De plus, la ligne d\u00e9di\u00e9e aux femmes permet d'augmenter progressivement les capacit\u00e9s de production en Suisse avant de passer \u00e0 la production en grande s\u00e9rie des mod\u00e8les pour hommes.<\/p>\n<h3>Le retour d'un morceau de l'histoire industrielle suisse<\/h3>\n<p>Les origines d'ELGG remontent \u00e0 1847, \u00e0 une \u00e9poque o\u00f9 les cordonniers jouaient un r\u00f4le central dans la vie sociale et \u00e9conomique. Pendant la Premi\u00e8re Guerre mondiale, l'industrie suisse de la chaussure a connu un essor historique : la demande en chaussures militaires \u00e9tait \u00e9norme et des marques telles qu'ELGG ont pos\u00e9 les bases de la r\u00e9putation de l'artisanat suisse dans ce domaine gr\u00e2ce \u00e0 leur qualit\u00e9 et leur fiabilit\u00e9. En 1911, la Suisse comptait 83 entreprises employant plus de 8 400 personnes dans la production de chaussures. Parmi elles figuraient des noms connus tels que Bally, Raichle, K\u00fcnzli ou Kandahar. Mais \u00e0 partir des ann\u00e9es 1970, la pression sur les prix exerc\u00e9e par les pays \u00e0 bas salaires a entra\u00een\u00e9 une baisse massive de la production, un changement structurel qui<br \/>\na \u00e9galement durement touch\u00e9 ELGG.<\/p>\n<p>\u00ab Jusqu'\u00e0 la fin des ann\u00e9es 1990, la fabrique de chaussures ELGG \u00e9tait un important fabricant de chaussures pour hommes et de bottes militaires cousues tr\u00e9pointe de haute qualit\u00e9. Une centaine d'employ\u00e9s fabriquaient chaque jour jusqu'\u00e0 500 paires de chaussures, dont une grande partie \u00e9tait export\u00e9e dans le monde entier \u00bb, poursuit Karl M\u00fcller. La botte de combat 90, d\u00e9velopp\u00e9e et produite \u00e0 Elgg, jouit encore aujourd'hui d'un statut culte. \u00ab La hausse des co\u00fbts de production a conduit \u00e0 l'arr\u00eat de la fabrication en Suisse en 2002. L'arm\u00e9e a ainsi perdu non seulement un fabricant local, mais aussi une partie de sa s\u00e9curit\u00e9 d'approvisionnement industriel \u00bb, ajoute Claudio Minder.<\/p>\n<p><em>Source : <a href=\"http:\/\/www.kybunjoya.swiss\">kybun Joya<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le groupe kybun Joya rach\u00e8te la plus ancienne marque de chaussures de Suisse : ELGG. Cette entreprise traditionnelle a \u00e9t\u00e9 pendant des d\u00e9cennies l'un des principaux fabricants de chaussures militaires et a notamment produit la l\u00e9gendaire botte de combat 90 de l'arm\u00e9e suisse.<\/p>","protected":false},"author":4,"featured_media":42646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schuhmarke","_yoast_wpseo_metadesc":"Die kybun Joya Gruppe \u00fcbernimmt die \u00e4lteste Schuhmarke der Schweiz: ELGG. Von ihr stammen u.a. die legend\u00e4ren Kampfstiefel 90 der Armee.","articlekey":"","footnotes":""},"categories":[28],"tags":[3323,339,5107,492],"class_list":["post-42645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-firmenuebernahmen","tag-marketing","tag-schuhhersteller","tag-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c4lteste Schuhmarke der Schweiz mit Comeback - Organisator<\/title>\n<meta name=\"description\" content=\"Die kybun Joya Gruppe \u00fcbernimmt die \u00e4lteste Schuhmarke der Schweiz: ELGG. 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