{"id":42703,"date":"2025-12-11T07:25:15","date_gmt":"2025-12-11T06:25:15","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=247991"},"modified":"2025-12-11T08:48:33","modified_gmt":"2025-12-11T07:48:33","slug":"yougov-umfrage-sieben-von-zehn-spenden-fast-die-haelfte-arbeitet-freiwillig","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2025-12-11\/yougov-umfrage-sieben-von-zehn-spenden-fast-die-haelfte-arbeitet-freiwillig\/","title":{"rendered":"Sondage YouGov : sept personnes sur dix font des dons, pr\u00e8s de la moiti\u00e9 font du b\u00e9n\u00e9volat"},"content":{"rendered":"

\"\"Les dons sont le plus souvent destin\u00e9s \u00e0 l'aide humanitaire apr\u00e8s une crise (41 %). Les femmes soutiennent nettement plus souvent ces causes humanitaires que les hommes (47 % contre 35 %). En revanche, les hommes font plus souvent que la moyenne des dons pour la protection de la nature et de l'environnement (45 % contre 36 %). Viennent ensuite les causes sociales (40 %) et les organisations de sant\u00e9 (36 %). On observe des diff\u00e9rences r\u00e9gionales : en Suisse al\u00e9manique, les dons sont plus fr\u00e9quents (68 %).<\/span><\/p>\r\n

Les valeurs personnelles comme moteur principal, mais pas pour tout le monde<\/span><\/strong><\/h3>\r\n

Les valeurs personnelles ou les exp\u00e9riences de vie constituent la principale motivation pour faire un don (65 %). On observe ici des diff\u00e9rences notables selon l'\u00e2ge : si les valeurs personnelles sont clairement d\u00e9terminantes pour toutes les personnes interrog\u00e9es, ce facteur est moins important chez les 18-29 ans (54 %), mais reste tout de m\u00eame important pour pr\u00e8s de la moiti\u00e9 d'entre eux. L'attachement \u00e9motionnel (29 %), la proximit\u00e9 avec le sujet (24 %) et les r\u00e9sultats visibles et mesurables (25 %) suivent loin derri\u00e8re. Au niveau r\u00e9gional, la proximit\u00e9 rev\u00eat une importance particuli\u00e8re au Tessin, o\u00f9 l'attachement local est davantage pris en compte dans les dons (40 %).<\/span><\/p>\r\n

Pourquoi certains ne font pas de dons<\/span><\/strong><\/h3>\r\n

La principale raison invoqu\u00e9e pour ne pas faire de dons est le manque de budget disponible (36 %). Cela concerne particuli\u00e8rement les jeunes : dans la tranche d'\u00e2ge des 18-29 ans, la proportion de personnes ne faisant pas de dons est nettement plus \u00e9lev\u00e9e que dans toutes les tranches d'\u00e2ge sup\u00e9rieures. D'autres obstacles fr\u00e9quents sont le manque de confiance dans les organisations caritatives (27 %) et l'incertitude quant \u00e0 l'utilisation des fonds (26 %).<\/span><\/p>\r\n

La confiance dans les organisations varie selon les r\u00e9gions. Seuls 11 % des personnes vivant en Suisse al\u00e9manique d\u00e9clarent ne pas faire confiance aux organisations religieuses, tandis que ce pourcentage est nettement plus \u00e9lev\u00e9 en Suisse romande (23 %) et au Tessin (22 %).<\/span><\/p>\r\n

\"\"<\/p>\r\n

B\u00e9n\u00e9volat : pr\u00e8s d'une personne sur deux s'engage dans une activit\u00e9 b\u00e9n\u00e9vole<\/span><\/strong><\/h3>\r\n

Pr\u00e8s de la moiti\u00e9 de la population suisse a fait du b\u00e9n\u00e9volat l'ann\u00e9e derni\u00e8re (47 %). Parmi ces personnes, celles qui s'engagent le plus souvent le font dans des clubs sportifs (31 %). Viennent ensuite les organisations sociales (22 %), les organisations communales et de quartier (20 %), les \u00e9glises, les associations de loisirs et les associations culturelles (19 % chacune).<\/span><\/p>\r\n

En Suisse al\u00e9manique, le b\u00e9n\u00e9volat est particuli\u00e8rement fr\u00e9quent dans les organisations religieuses (22 % contre 11 % en Suisse romande et 9 % au Tessin).<\/span><\/p>\r\n

Motivations pour le b\u00e9n\u00e9volat \u2013 Une communaut\u00e9 plus forte que dans le cas des dons<\/span><\/strong><\/h3>\r\n

Comme pour les dons, les valeurs personnelles et les exp\u00e9riences de vie constituent la motivation principale (65 %). Mais contrairement aux dons, le sentiment d'appartenance \u00e0 une communaut\u00e9 joue un r\u00f4le nettement plus important dans le b\u00e9n\u00e9volat (45 % contre 24 % pour les dons). L'implication personnelle (30 %) est particuli\u00e8rement importante pour les personnes vivant en Suisse romande (55 %) et au Tessin (62 %), contre 21 % en Suisse al\u00e9manique. Les r\u00e9sultats mesurables (24 %) viennent ensuite.<\/span><\/p>\r\n

Le b\u00e9n\u00e9volat est souvent motiv\u00e9 par l'environnement direct : par des demandes personnelles (48 %) ou des contacts dans son propre entourage.<\/span><\/p>\r\n

\"\"<\/p>\r\n

 <\/p>\r\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Pendant la p\u00e9riode de No\u00ebl, les th\u00e8mes du partage et de la solidarit\u00e9 reviennent souvent sur le devant de la sc\u00e8ne. Selon le nouveau sondage YouGov \u201e Dons et b\u00e9n\u00e9volat en Suisse \u201c, 72 % des Suisses ont fait un don sous une forme ou une autre l'ann\u00e9e derni\u00e8re, 64 % d'entre eux sous forme d'argent et 13 % sous forme de biens mat\u00e9riels.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"YouGov-Umfrage","_yoast_wpseo_metadesc":"Gem\u00e4ss einer neuen YouGov-Umfrage haben letztes Jahr 72 Prozent der Schweizerinnen und Schweizer irgendeine Form von Spende geleistet.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5727,5728],"class_list":["post-42703","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-spenden","tag-yougov-schweiz"],"acf":[],"yoast_head":"\nYouGov-Umfrage: Sieben von zehn spenden, fast die H\u00e4lfte arbeitet freiwillig - Organisator<\/title>\n<meta name=\"description\" content=\"Gem\u00e4ss einer neuen YouGov-Umfrage haben letztes Jahr 72 Prozent der Schweizerinnen und Schweizer irgendeine Form von Spende geleistet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2025-12-11\/yougov-umfrage-sieben-von-zehn-spenden-fast-die-haelfte-arbeitet-freiwillig\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouGov-Umfrage: Sieben von zehn spenden, fast die H\u00e4lfte arbeitet freiwillig - 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