{"id":43069,"date":"2026-01-08T16:11:28","date_gmt":"2026-01-08T15:11:28","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=248899"},"modified":"2026-01-09T07:42:25","modified_gmt":"2026-01-09T06:42:25","slug":"ki-check-2025-wie-fit-ist-ihr-marketing-team-wirklich-jetzt-mitmachen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2026-01-08\/ki-check-2025-wie-fit-ist-ihr-marketing-team-wirklich-jetzt-mitmachen\/","title":{"rendered":"Contr\u00f4le de l'IA 2025 : quel est l'\u00e9tat de pr\u00e9paration de votre \u00e9quipe marketing ? Participez maintenant !"},"content":{"rendered":"<div><img class=\"alignnone size-large wp-image-248907\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-1024x571.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-1024x571.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-600x335.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-768x428.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-1536x857.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-314x175.jpg 314w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-627x350.jpg 627w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-1000x558.jpg 1000w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/thumbnail_Generated-Image-December-08-2025-7_36PM-1-scaled.jpg 1300w\" alt=\"\" width=\"768\" height=\"428\" \/><\/div>\r\n<p>L'intelligence artificielle n'est plus depuis longtemps un sc\u00e9nario d'avenir, mais modifie notre marketing ici et maintenant \u00e0 un rythme effr\u00e9n\u00e9. Mais alors que tout le monde parle de ChatGPT et de nouveaux outils, une question cruciale se pose : qui suit r\u00e9ellement le rythme dans le paysage des entreprises suisses ? C'est pr\u00e9cis\u00e9ment pour le savoir que Brandfinity et Swiss Marketing lancent, en collaboration avec la HEG Fribourg, l'\u00e9tude nationale 2025 sur la maturit\u00e9 de l'IA en marketing. Nous invitons cordialement tous les responsables du marketing et de la vente \u00e0 faire partie de cette importante enqu\u00eate et \u00e0 dresser ainsi un v\u00e9ritable tableau de la situation.<\/p>\r\n<p>Des partenaires de renom tels que PME magazine, Tag Inspector et notre \u00abmagazine fr\u00e8re\u00bb M&amp;K participent \u00e0 cette \u00e9tude. L'objectif est de dresser un \u00e9tat des lieux objectif qui va au-del\u00e0 des simples slogans et qui fournit des faits r\u00e9els. La participation est tr\u00e8s simple et ne vous prendra que sept minutes. Vos donn\u00e9es seront trait\u00e9es de mani\u00e8re totalement anonyme, ce qui permettra un \u00e9change ouvert et honn\u00eate sur l'\u00e9tat actuel de la technique.<\/p>\r\n<div>L'approche m\u00e9thodologique derri\u00e8re l'\u00e9tude est particuli\u00e8rement intelligente et moderne. Elle combine votre expertise personnelle issue de l'enqu\u00eate avec une analyse automatis\u00e9e du site web de votre entreprise. Ce m\u00e9lange permet d'obtenir une image objective de votre aptitude technologique, qui va bien au-del\u00e0 d'une auto-\u00e9valuation purement subjective. Nous voulons savoir \u00e0 quel point les \u00e9quipes sont r\u00e9ellement \u00abAI-fit\u00bb et o\u00f9 se situe l'\u00e9conomie suisse en comparaison internationale.<\/div>\r\n<h3><b>En guise de remerciement : un rapport d\u00e9taill\u00e9<\/b><\/h3>\r\n<div>Votre participation ne vaut pas seulement la peine pour le secteur, mais aussi concr\u00e8tement pour votre propre entreprise. En remerciement de votre contribution, vous recevrez (un peu plus tard, apr\u00e8s l'\u00e9valuation des envois) un rapport confidentiel et d\u00e9taill\u00e9. Celui-ci vous montrera noir sur blanc o\u00f9 vous vous situez par rapport aux entreprises de votre taille et de votre secteur. Ce benchmark exclusif vous offre un point de d\u00e9part parfait pour vos analyses futures et votre planification strat\u00e9gique.<\/div>\r\n<div>\r\n<p>Saisissez cette chance d'avoir une longueur d'avance en mati\u00e8re de connaissances solides et aidez-nous \u00e0 cr\u00e9er une base d'informations fiable pour le marketing suisse.<\/p>\r\n<hr \/>\r\n<p>Vous trouverez le lien pour participer sous\u00a0<a id=\"OWA9ecfdaab-b332-eefe-3f7b-ce8288116c8d\" title=\"https:\/\/brandfinity.ch\/de\/ki-marketing-readiness\/\" href=\"https:\/\/brandfinity.ch\/de\/ki-marketing-readiness\/\" rel=\"noopener noreferrer\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwij3ofZh_yRAxUAAAAAHQAAAAAQqAE\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/brandfinity.ch\/de\/ki-marketing-readiness\/<\/a>.<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L'intelligence artificielle n'est plus depuis longtemps un sc\u00e9nario d'avenir, mais modifie notre marketing ici et maintenant \u00e0 un rythme effr\u00e9n\u00e9. Mais alors que tout le monde parle de ChatGPT et de nouveaux outils, une question cruciale se pose : qui suit r\u00e9ellement le rythme dans le paysage des entreprises suisses ? C'est ce que le contr\u00f4le de l'IA 2025 veut d\u00e9couvrir.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KI-Check 2025","_yoast_wpseo_metadesc":"Wer h\u00e4lt in der Schweizer Unternehmenslandschaft tats\u00e4chlich Schritt mit den KI-Entwicklungen? Das m\u00f6chte der KI-Check 2025 herausfinden.","articlekey":"","footnotes":""},"categories":[29],"tags":[319,4343,487],"class_list":["post-43069","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kuenstliche-intelligenz","tag-markom","tag-umfrage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KI-Check 2025: Wie fit ist Ihr Marketing-Team wirklich? Jetzt mitmachen! - Organisator<\/title>\n<meta name=\"description\" content=\"Wer h\u00e4lt in der Schweizer Unternehmenslandschaft tats\u00e4chlich Schritt mit den KI-Entwicklungen? 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