{"id":43449,"date":"2026-01-21T10:16:00","date_gmt":"2026-01-21T09:16:00","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=249631"},"modified":"2026-01-21T13:07:56","modified_gmt":"2026-01-21T12:07:56","slug":"gfm-laedt-zur-trend-tagung-the-new-marketing-playbook","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2026-01-21\/gfm-laedt-zur-trend-tagung-the-new-marketing-playbook\/","title":{"rendered":"GFM invite \u00e0 la conf\u00e9rence sur les tendances \u00abThe New Marketing Playbook\u00bb.\u00bb"},"content":{"rendered":"
\"\"\r\n
Source : zvg<\/figcaption>\r\n<\/figure>\r\n

Le marketing se trouve dans une phase de r\u00e9orientation fondamentale. Les donn\u00e9es, la technologie et l'IA ont \u00e9largi les possibilit\u00e9s, mais ont \u00e9galement rendu le terrain de jeu plus complexe. Alors que les algorithmes d\u00e9cident de plus en plus de la visibilit\u00e9, la pression augmente pour red\u00e9finir la pertinence, la confiance et la proximit\u00e9 avec les clientes et les clients. La Gesellschaft f\u00fcr Marketing (GFM) se consacre \u00e0 ce th\u00e8me avec sa conf\u00e9rence sur les tendances \u00abThe New Marketing Playbook\u00bb qui se tiendra le mercredi 11 mars 2026 de 9 \u00e0 17 heures dans la salle Aura Event au Bleicherweg \u00e0 Zurich.<\/p>\r\n

Des intervenants de haut niveau issus de l'\u00e9conomie et de la science<\/h3>\r\n

La conf\u00e9rence r\u00e9unit un nombre impressionnant d'experts : Marcus Sch\u00f6gel, Stephan Balzer (Tedxberlin), David Fischer (High Snobiety), Guntram Friede (Celonis), Olaf Geuer (Swisscom), Dennis Herhausen (Vrije Universiteit Amsterdam), Sebastian Kemmler (Kemmler und Kemmler), Mikael Krogerus et Roman Tsch\u00e4ppeler, Prof. Wolfgang Merkle (University of Europe for Applied Science), Frans Riemersma (Martech Tribe), Philipp Skrabal (Farner Consulting), Sarah Stokar (Feldschl\u00f6sschen) et Andrea Vetsch (SRF).<\/p>\r\n

Frais de participation et inscription<\/h3>\r\n

La participation co\u00fbte 690 francs pour les membres du GFM et 990 francs pour les non-membres du GFM. Les personnes int\u00e9ress\u00e9es peuvent d'ores et d\u00e9j\u00e0 s'inscrire \u00e0 la manifestation. Plus d'informations : https:\/\/gfm.ch\/veranstaltungen\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La Gesellschaft f\u00fcr Marketing (GFM) organise le 11 mars 2026 son congr\u00e8s sur les tendances dans la salle Aura Event \u00e0 Zurich. Sous le slogan \u00abThe New Marketing Playbook\u00bb, des experts renomm\u00e9s discuteront de la r\u00e9orientation fondamentale du marketing \u00e0 l'\u00e9poque des donn\u00e9es, de la technologie et de l'IA.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trend-Tagung","_yoast_wpseo_metadesc":"Die Gesellschaft f\u00fcr Marketing (GFM) veranstaltet am 11. 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