{"id":43649,"date":"2026-01-23T13:02:03","date_gmt":"2026-01-23T12:02:03","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=249785"},"modified":"2026-01-23T14:37:28","modified_gmt":"2026-01-23T13:37:28","slug":"double-you-neue-agentur-fuer-sponsoring-und-markenpartnerschaften-in-der-schweiz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2026-01-23\/double-you-neue-agentur-fuer-sponsoring-und-markenpartnerschaften-in-der-schweiz\/","title":{"rendered":"Double You : nouvelle agence de sponsoring et de partenariats de marques en Suisse"},"content":{"rendered":"<figure><img src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/image002-1.jpg\" alt=\"Divertissement, performance, \u00e9v\u00e9nement\" \/>\r\n<figcaption>Source : zvg<\/figcaption>\r\n<\/figure>\r\n<p>Avec la cr\u00e9ation de Double You, un acteur innovant a fait son entr\u00e9e dans le paysage suisse du sponsoring et du marketing, misant syst\u00e9matiquement sur de v\u00e9ritables partenariats. Sp\u00e9cialiste du sponsoring, des partenariats de marques et de l'activation de marques, Double You est mandat\u00e9e par des manifestations et des plateformes \u00e9v\u00e9nementielles et commence toujours par le sponsoring sur le plan strat\u00e9gique. Seule agence de ce type, Double You est active dans toutes les r\u00e9gions linguistiques de Suisse et aide les organisateurs \u00e0 trouver les partenaires de marque ad\u00e9quats et \u00e0 mettre en place des partenariats pertinents \u00e0 long terme, avec une valeur ajout\u00e9e mesurable pour toutes les parties concern\u00e9es.<\/p>\r\n<h3>Une approche strat\u00e9gique plut\u00f4t qu'un placement de logo<\/h3>\r\n<p>Le secteur est confront\u00e9 au d\u00e9fi d'atteindre des groupes cibles de mani\u00e8re authentique tout en cr\u00e9ant des mod\u00e8les \u00e9conomiquement durables. Sous la direction d'Alexander Weislein, expert de la branche, qui occupe depuis plus de 30 ans des fonctions de premier plan dans le sponsoring, l'activation de marques ainsi que dans la gestion d'\u00e9v\u00e9nements, Double You poursuit une approche claire : associer les marques aux \u00e9v\u00e9nements qui leur conviennent et d\u00e9velopper les engagements de sponsoring de mani\u00e8re \u00e0 ce qu'ils aient un impact \u00e9motionnel et restent durablement dans les m\u00e9moires.<\/p>\r\n<figure><img src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/image003.jpg\" alt=\"People, divertissement, \u00e9v\u00e9nement\" \/>\r\n<figcaption>Source : zvg<\/figcaption>\r\n<\/figure>\r\n<p>Double You d\u00e9veloppe des strat\u00e9gies de sponsoring, structure des mod\u00e8les de partenariat et identifie des plates-formes appropri\u00e9es. Sur cette base, des activations efficaces voient le jour, dont la mise en \u0153uvre op\u00e9rationnelle intervient d\u00e9lib\u00e9r\u00e9ment dans un deuxi\u00e8me temps et sert toujours la strat\u00e9gie de sponsoring. Dans certains cas, Double You prend \u00e9galement en charge la gestion transversale de campagnes d'activation sur plusieurs \u00e9v\u00e9nements. \u00abPour nous, le sponsoring n'est pas un placement de logo, mais un instrument strat\u00e9gique\u00bb, explique le fondateur Alexander Weislein. \u00abNotre ambition est de cr\u00e9er un impact durable pour les marques, les organisateurs et le public\u00bb.\u00bb<\/p>\r\n<h3>Un portefeuille solide<\/h3>\r\n<p>En tr\u00e8s peu de temps, Double You a constitu\u00e9 un portefeuille qui comprend quelques-unes des plateformes \u00e9v\u00e9nementielles les plus en vogue et \u00e0 la croissance la plus rapide de Suisse - en Suisse al\u00e9manique, en Suisse romande et au Tessin. Il s'agit notamment du Polaris Festival \u00e0 Verbier, du Verve Festival Andermatt, de la Zurich Fashion Week, du Zurich Jazz Festival (\u00e0 partir de 2027) et du Nevermind Festival \u00e0 Bellinzone. En compl\u00e9ment, Double You g\u00e8re des formats pop-up et \u00e9v\u00e9nementiels curat\u00e9s comme Lobby 6 et Palm 3, qui offrent aux marques des plateformes de sponsoring et d'activation flexibles et urbaines.<\/p>\r\n<figure><img src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/image001-1.jpg\" alt=\"Rouge, Pantalon, Chaussure\" \/>\r\n<figcaption>Source : zvg<\/figcaption>\r\n<\/figure>\r\n<p>Dans les semaines \u00e0 venir, l'agence lancera \u00e9galement ses propres outils num\u00e9riques, qui offriront aux organisateurs, aux partenaires et aux sponsors une valeur ajout\u00e9e suppl\u00e9mentaire et mesurable et rendront les partenariats de sponsoring encore plus transparents, efficaces et performants. Les premiers aper\u00e7us se trouvent sous <a href=\"https:\/\/www.festivaltwins.ch\/\" rel=\"noopener\">www.festivaltwins.ch<\/a>.<\/p>\r\n<p>Avec des sites \u00e0 Zurich, Lausanne et Rotkreuz, Double You, dirig\u00e9e par Alexander Weislein, allie expertise strat\u00e9gique en mati\u00e8re de sponsoring et comp\u00e9tences op\u00e9rationnelles de mise en \u0153uvre. En tant qu'agence mandat\u00e9e par des \u00e9v\u00e9nements et focalis\u00e9e sur le sponsoring, Double You est pr\u00e9sente dans toutes les r\u00e9gions linguistiques de Suisse. Plus d'informations sous <a href=\"https:\/\/www.2w2.ch\/\" rel=\"noopener\">www.2w2.ch<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Alexander Weislein fonde Double You, une agence innovante de sponsoring et de partenariats de marques en Suisse. La nouvelle agence est active dans toutes les r\u00e9gions linguistiques et mise sur des partenariats strat\u00e9giques plut\u00f4t que sur le placement de logos. Double You g\u00e8re d\u00e9j\u00e0 un portefeuille d'\u00e9v\u00e9nements bien \u00e9tablis comme le Polaris Festival Verbier ou la Zurich Fashion Week.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Double You","_yoast_wpseo_metadesc":"Alexander Weislein gr\u00fcndet mit Double You eine innovative Agentur f\u00fcr Sponsoring und Markenpartnerschaften in der Schweiz.","articlekey":"","footnotes":""},"categories":[29],"tags":[2850,4343,2896],"class_list":["post-43649","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-agenturen","tag-markom","tag-sponsoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double You: Neue Agentur f\u00fcr Sponsoring und Markenpartnerschaften in der Schweiz - 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