{"id":44055,"date":"2026-01-30T14:22:50","date_gmt":"2026-01-30T13:22:50","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=250132"},"modified":"2026-02-02T07:25:39","modified_gmt":"2026-02-02T06:25:39","slug":"fairbruary-fairtrade-max-havelaar-lanciert-jahreskampagne-fuer-bewussten-konsum","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2026-01-30\/fairbruary-fairtrade-max-havelaar-lanciert-jahreskampagne-fuer-bewussten-konsum\/","title":{"rendered":"Fairbruary : Fairtrade Max Havelaar lance une campagne annuelle pour une consommation consciente"},"content":{"rendered":"<figure><img src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/Artboard-12DE_Display_Ads_1200x1200_Fairbruary_2026.jpg\" alt=\"Happiness, personne\" \/>\r\n<figcaption>Source : zvg<\/figcaption>\r\n<\/figure>\r\n<p>Avec la campagne nationale \u00abFairbruary\u00bb, Fairtrade Max Havelaar encourage pour la cinqui\u00e8me fois en f\u00e9vrier les consommateurs suisses \u00e0 consommer plus consciemment et plus \u00e9quitablement - de mani\u00e8re ludique, pratique et inspirante.<\/p>\r\n<p>Fairbruary rend visible ce qui se dessine depuis longtemps sur le march\u00e9 : Le commerce \u00e9quitable n'est plus un th\u00e8me de niche. En Suisse, on trouve aujourd'hui plus de 3 800 produits certifi\u00e9s Fairtrade, toutes cat\u00e9gories de prix et occasions de consommation confondues. Des aliments frais aux snacks hyperprot\u00e9in\u00e9s en passant par les sucreries et le caf\u00e9, la consommation \u00e9quitable fait d\u00e9sormais partie d'une offre moderne de style de vie. C'est pr\u00e9cis\u00e9ment l\u00e0 que la campagne intervient, en traduisant les valeurs en impulsions d'achat concr\u00e8tes.<\/p>\r\n<h3>Contenu, gamification et approche multicanale<\/h3>\r\n<p>Le point de contact central est le hub de la campagne <a href=\"https:\/\/www.fairbruary.ch\/\" rel=\"noopener\">www.fairbruary.ch<\/a> avec des id\u00e9es de recettes, des formats de quiz et des \u00e9l\u00e9ments interactifs qui invitent \u00e0 se pencher sur les produits \u00e9quitables pr\u00e9f\u00e9r\u00e9s. L'offre est compl\u00e9t\u00e9e par des contenus de m\u00e9dias sociaux proches des tendances et des coop\u00e9rations avec des cr\u00e9ateurs de contenus comme @ART4N, @aninamutter ou @sandro_zinggeler. L'accent est mis sur le divertissement, l'identification et la transmission de connaissances \u00e0 bas niveau.<\/p>\r\n<figure><img src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/01\/Artboard-13DE_Display_Ads_1200x1200_Fairbruary_2026.jpg\" alt=\"Facial expression, advertising, poster (1 personne)\" \/>\r\n<figcaption>Source : zvg<\/figcaption>\r\n<\/figure>\r\n<p>Outre les canaux num\u00e9riques, Fairbruary est \u00e9galement pr\u00e9sent dans l'espace public : une campagne nationale d'affichage attire largement l'attention. En collaboration avec des partenaires commerciaux comme Coop, Lidl, la marque de caf\u00e9 romande La Semeuse ou le fabricant de petits pains Munz Maestrani, Fairtrade Max Havelaar cr\u00e9e une pr\u00e9sence cibl\u00e9e des produits et des marques. D\u00e9sormais, la campagne mise davantage sur les affiches multimarques, qui offrent \u00e9galement une visibilit\u00e9 aux petites marques. \u00abNous sommes heureux que l'int\u00e9gration de cette mesure nous permette d'associer des petites marques appr\u00e9ci\u00e9es comme Pakka, Ek\u00f4 Kaffee, Stella Bernrain et Blasercaf\u00e9 et de communiquer ainsi activement leur engagement en faveur du commerce \u00e9quitable\u00bb, d\u00e9clare Mike Coray, Marketing &amp; Communications Manager chez Fairtrade Max Havelaar.<\/p>\r\n<h3>Le commerce \u00e9quitable en Suisse : un contexte fort<\/h3>\r\n<p>Le Fairbruary de cette ann\u00e9e rencontre un contexte particuli\u00e8rement fort : en 2024, pour la premi\u00e8re fois, plus d'un milliard de francs ont \u00e9t\u00e9 d\u00e9pens\u00e9s en Suisse pour des produits Fairtrade. De plus, la Suisse pr\u00e9sente la plus forte consommation de produits Fairtrade par habitant au monde. La campagne s'appuie sur cette conscience \u00e9lev\u00e9e et la prolonge dans un mouvement de consommation concret et activant.<\/p>\r\n<p>Fairtrade Max Havelaar, cr\u00e9\u00e9e en 1992, est une fondation d'utilit\u00e9 publique dont le si\u00e8ge est \u00e0 Zurich. Elle attribue en Suisse le label Fairtrade \u00e0 des produits en provenance d'Afrique, d'Asie et d'Am\u00e9rique latine, qui sont produits et commercialis\u00e9s de mani\u00e8re \u00e9quitable selon des crit\u00e8res sociaux et \u00e9cologiques globaux. Leur vente permet aux petits paysans et aux ouvriers d'obtenir des revenus plus \u00e9lev\u00e9s et de meilleures conditions de travail.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec la campagne nationale \u00abFairbruary\u00bb, Fairtrade Max Havelaar active pour la cinqui\u00e8me fois en f\u00e9vrier les consommateurs et consommatrices pour une consommation plus consciente et plus \u00e9quitable. La campagne mise sur une approche multicanale avec un contenu num\u00e9rique, une gamification et des coop\u00e9rations avec des cr\u00e9ateurs de contenu ainsi qu'une campagne d'affichage nationale.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Max Havelaar","_yoast_wpseo_metadesc":"Mit der Kampagne \u00abFairbruary\u00bb aktiviert Fairtrade Max Havelaar im Februar Konsument:innen f\u00fcr einen bewussteren und fairen Konsum.","articlekey":"","footnotes":""},"categories":[29],"tags":[5584,293,4343,1787],"class_list":["post-44055","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-fairtrade","tag-kampagne","tag-markom","tag-nachhaltigkeit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairbruary: Fairtrade Max Havelaar lanciert Jahreskampagne f\u00fcr bewussten Konsum - 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