{"id":45457,"date":"2026-03-03T08:45:32","date_gmt":"2026-03-03T07:45:32","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=251735"},"modified":"2026-03-03T08:05:19","modified_gmt":"2026-03-03T07:05:19","slug":"vier-buecher-die-sie-interessieren-koennten-35","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/weiterbildung\/2026-03-03\/vier-buecher-die-sie-interessieren-koennten-35\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<p><img class=\"alignnone size-full wp-image-251736\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3-467x350.jpg 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Design-ohne-Titel-3-1000x750.jpg 1000w\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\r\n<p>En collaboration avec GetAbstract, nous vous pr\u00e9sentons quatre livres dans le domaine du marketing et de la communication. Cette fois-ci : \u00abLes 10 th\u00e8mes d'avenir les plus importants en marketing\u00bb, \u00abN\u00e9gocier train par train\u00bb, \u00abL'auto-organisation a du sens\u00bb, \u00abLe marketing guid\u00e9 par les donn\u00e9es\u00bb.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>Les 10 th\u00e8mes d'avenir les plus importants en marketing<\/strong><\/h3>\r\n<p><img class=\"alignnone size-full wp-image-251738\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Die-10-wichtigsten-Zukunftsthemen-im-Marketing.jpeg\" sizes=\"(max-width: 319px) 100vw, 319px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Die-10-wichtigsten-Zukunftsthemen-im-Marketing.jpeg 319w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Die-10-wichtigsten-Zukunftsthemen-im-Marketing-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Die-10-wichtigsten-Zukunftsthemen-im-Marketing-112x175.jpeg 112w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Die-10-wichtigsten-Zukunftsthemen-im-Marketing-223x350.jpeg 223w\" alt=\"\" width=\"319\" height=\"500\" \/><\/p>\r\n<p>Marcus Stumpf<\/p>\r\n<p>Maison d'\u00e9dition : Vahlen<\/p>\r\n<p>Ann\u00e9e de publication : 2025<\/p>\r\n<p>Pages : 287<\/p>\r\n<p>ISBN : 9783800677825<\/p>\r\n<p>Intelligence artificielle, agilit\u00e9, influenceurs et campagnes virales : Le monde du marketing tourne de plus en plus vite. En collaboration avec une \u00e9quipe de pr\u00e8s de 20 experts, le chercheur en marketing Marcus Stumpf a r\u00e9alis\u00e9 une m\u00e9ta-\u00e9tude sur les \u00e9volutions actuelles du marketing et a identifi\u00e9 les dix plus importantes. Les personnes int\u00e9ress\u00e9es par le marketing et les responsables de ce domaine y trouveront leur compte s'ils recherchent un aper\u00e7u complet. Le livre est \u00e9galement compr\u00e9hensible pour ceux qui n'ont pas encore d'exp\u00e9rience dans tous les domaines.<\/p>\r\n<p>\u00c9valuation getAbstract : 8<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Compl\u00e8te<\/li>\r\n\t<li>Syst\u00e9matiquement<\/li>\r\n\t<li>Aper\u00e7u<\/li>\r\n<\/ul>\r\n<h3>\u00a0<\/h3>\r\n<h3><strong>N\u00e9gocier au coup par coup<\/strong><\/h3>\r\n<p>Obtenir de meilleurs r\u00e9sultats mesurables.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-251740\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Zug-um-Zug-verhandeln.jpeg\" sizes=\"(max-width: 188px) 100vw, 188px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Zug-um-Zug-verhandeln.jpeg 188w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Zug-um-Zug-verhandeln-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Zug-um-Zug-verhandeln-110x175.jpeg 110w\" alt=\"\" width=\"188\" height=\"300\" \/><\/p>\r\n<p>Alain Lempereur, Aur\u00e9lien Colson et Andreas Winheller<\/p>\r\n<p>Maison d'\u00e9dition : Frankfurter Allgemeine Buch<\/p>\r\n<p>Ann\u00e9e de publication : 2025<\/p>\r\n<p>Pages : 368<\/p>\r\n<p>ISBN : 9783962512170<\/p>\r\n<p>De nombreux cadres se lancent dans des n\u00e9gociations sans y \u00eatre pr\u00e9par\u00e9s, d\u00e9plorent les auteurs, tous experts en n\u00e9gociation. Dans leur guide, ils fournissent bien plus que de simples conseils rh\u00e9toriques. Il s'agit plut\u00f4t d'un manuel strat\u00e9gique qui con\u00e7oit la n\u00e9gociation comme un processus contr\u00f4lable. Plut\u00f4t que de se baser sur l'intuition, les auteurs misent sur les \u201etrois P\u201c : personnes, probl\u00e8me et processus. Le lien entre la th\u00e9orie classique de Harvard et les techniques op\u00e9rationnelles de la n\u00e9gociation polici\u00e8re et de la n\u00e9gociation des otages est particuli\u00e8rement pr\u00e9cieux. Gr\u00e2ce \u00e0 de nombreux exemples pratiques et listes de contr\u00f4le, le livre est imm\u00e9diatement applicable.<\/p>\r\n<p>Note getAbstract : 9<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Compl\u00e8te<\/li>\r\n\t<li>R\u00e9alisable<\/li>\r\n\t<li>Exemples pratiques<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>L'auto-organisation a du sens<\/strong><\/h3>\r\n<p>Un guide sur la collaboration moderne dans les PME.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-251739\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn.jpeg\" sizes=\"(max-width: 669px) 100vw, 669px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn.jpeg 669w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn-424x600.jpeg 424w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn-8x12.jpeg 8w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn-124x175.jpeg 124w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn-247x350.jpeg 247w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Selbstorganisation-macht-Sinn-565x800.jpeg 565w\" alt=\"\" width=\"669\" height=\"947\" \/><\/p>\r\n<p>Adrian D\u00e4twyler, Andreas Enz, Stefan Lenz et Markus Sulzberger \u00e9d.<\/p>\r\n<p>Maison d'\u00e9dition : Versus<\/p>\r\n<p>Ann\u00e9e de publication : 2025<\/p>\r\n<p>Pages : 256<\/p>\r\n<p>ISBN : 9783039093403<\/p>\r\n<p>Pour r\u00e9ussir dans un environnement de plus en plus complexe et dynamique, de nombreuses entreprises misent sur des \u00e9quipes auto-organis\u00e9es et agiles. Elles promettent flexibilit\u00e9 et r\u00e9silience. Dans la pratique, de nombreuses approches \u00e9chouent toutefois, car les conditions n\u00e9cessaires ne sont pas r\u00e9unies. Le pr\u00e9sent recueil se penche pr\u00e9cis\u00e9ment sur ces d\u00e9fis. Il explique quels sont les avantages de l'auto-organisation, mais discute \u00e9galement des pi\u00e8ges qui menacent dans le quotidien de l'entreprise. Dix exemples pratiques d'auto-organisation dans les PME compl\u00e8tent ces consid\u00e9rations plut\u00f4t th\u00e9oriques.<\/p>\r\n<p>\u00c9valuation getAbstract : 8<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Bas\u00e9 sur la science<\/li>\r\n\t<li>Aper\u00e7u<\/li>\r\n\t<li>Exemples pratiques<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>Marketing ax\u00e9 sur les donn\u00e9es<\/strong><\/h3>\r\n<p>Relever et utiliser les cinq grands traits de personnalit\u00e9 avec le mod\u00e8le OCEAN.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-251737\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Datengetriebenes-Marketing.jpeg\" sizes=\"(max-width: 375px) 100vw, 375px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Datengetriebenes-Marketing.jpeg 375w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Datengetriebenes-Marketing-9x12.jpeg 9w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Datengetriebenes-Marketing-131x175.jpeg 131w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Datengetriebenes-Marketing-263x350.jpeg 263w\" alt=\"\" width=\"375\" height=\"500\" \/><\/p>\r\n<p>Matthias Weber<\/p>\r\n<p>Maison d'\u00e9dition : Haufe<\/p>\r\n<p>Ann\u00e9e de publication : 2025<\/p>\r\n<p>Pages : 256<\/p>\r\n<p>ISBN : 9783648192832<\/p>\r\n<p>Le marketing repose sur la connaissance de la client\u00e8le. Ce n'est qu'en sachant comment fonctionne une cliente ou comment un client aimerait \u00eatre abord\u00e9 qu'il est possible de cr\u00e9er des offres sur mesure. Ce livre combine de mani\u00e8re innovante deux leviers d\u00e9cisifs : la collecte syst\u00e9matique de donn\u00e9es pertinentes et le d\u00e9veloppement de profils psychographiques. Ensemble, ils ouvrent de nouvelles possibilit\u00e9s d'approche des clients et de gestion des contacts. Un guide clairement structur\u00e9 et accessible \u00e0 tous ceux qui souhaitent donner une base solide \u00e0 leur strat\u00e9gie marketing.<\/p>\r\n<p>\u00c9valuation getAbstract : 8<\/p>\r\n<p>Qualit\u00e9s :<\/p>\r\n<ul>\r\n\t<li>Innovant<\/li>\r\n\t<li>R\u00e9alisable<\/li>\r\n\t<li>Syst\u00e9matiquement<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Le marketing, la direction et l'organisation sont confront\u00e9s \u00e0 de profonds changements. Les nouvelles technologies, les strat\u00e9gies bas\u00e9es sur les donn\u00e9es et les formes de travail agiles exigent une orientation claire et des concepts adapt\u00e9s \u00e0 la pratique. En collaboration avec GetAbstract, nous pr\u00e9sentons quatre livres r\u00e9cents qui offrent des connaissances approfondies et des outils concrets \u00e0 tous ceux qui souhaitent organiser leur travail de marketing et de direction pour l'avenir.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"B\u00fccher","_yoast_wpseo_metadesc":"Vier aktuelle B\u00fccher, die fundiertes Wissen und konkrete Werkzeuge bieten, um Marketing- und F\u00fchrungsarbeit zukunftsf\u00e4hig zu gestalten.","articlekey":"","footnotes":""},"categories":[30],"tags":[62,2947,2624,4483,4343],"class_list":["post-45457","post","type-post","status-publish","format-standard","hentry","category-weiterbildung","tag-aus-weiterbildung","tag-buecher","tag-getabstract","tag-kreativity","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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