{"id":45786,"date":"2026-03-09T10:45:24","date_gmt":"2026-03-09T09:45:24","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=45786"},"modified":"2026-03-09T10:45:24","modified_gmt":"2026-03-09T09:45:24","slug":"moevenpick-wein-uebernimmt-liquid-grape","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2026-03-09\/moevenpick-wein-uebernimmt-liquid-grape\/","title":{"rendered":"M\u00f6venpick Wein acquiert Liquid Grape"},"content":{"rendered":"
\"\"
Annie D\u00f6rfelt et Henrik Maa\u00df, fondateurs de Liquid Grape. Source : zvg<\/figcaption><\/figure>\n

Avec l'acquisition du fournisseur allemand d'investissements dans le vin Liquid Grape, M\u00f6venpick Wein poursuit la transformation de son mod\u00e8le commercial. L'acquisition vise \u00e0 int\u00e9grer plus \u00e9troitement le commerce stationnaire, les services num\u00e9riques et les solutions d'investissement bas\u00e9es sur les donn\u00e9es. Liquid Grape a \u00e9t\u00e9 fond\u00e9 en 2019 et s'est sp\u00e9cialis\u00e9 dans l'acquisition, la gestion et le n\u00e9goce de Fine Wines en tant que forme d'investissement.<\/p>\n

Les clients peuvent g\u00e9rer leurs collections de vin et suivre l'\u00e9volution de la valeur de leurs portefeuilles de vin via des applications prot\u00e9g\u00e9es par une plateforme. L'offre est compl\u00e9t\u00e9e par un conseil personnalis\u00e9, des paquets d'investissement structur\u00e9s ainsi que des options de n\u00e9goce et de rachat. Les fondateurs de Liquid Grape, Annie D\u00f6rfelt et Henrik Maa\u00df, restent \u00e0 bord et continuent d'\u00eatre responsables du d\u00e9veloppement strat\u00e9gique de la plateforme. M\u00f6venpick Wein assure ainsi la continuit\u00e9 du personnel, une comp\u00e9tence maximale en mati\u00e8re de conseil et l'entretien de relations personnelles avec les clients.<\/p>\n

2026, une ann\u00e9e cl\u00e9 pour les investissements dans le vin<\/h3>\n

Avec cette acquisition, M\u00f6venpick Wein r\u00e9agit \u00e0 de profonds changements dans le commerce du vin en Suisse et en Allemagne. Les vins nobles ne sont pas seulement consid\u00e9r\u00e9s comme des objets de plaisir, mais de plus en plus comme une forme d'investissement alternative avec un potentiel de plus-value \u00e0 long terme. En raison des tendances du march\u00e9 et du changement de comportement des acheteurs, 2026 est consid\u00e9r\u00e9e par les sp\u00e9cialistes comme une ann\u00e9e cl\u00e9 pour les investissements dans le vin.<\/p>\n

\"\"
Nikolas von Haugwitz, CEO de M\u00f6venpick Wein. Source : zvg<\/figcaption><\/figure>\n

\u00abLes vins de grande qualit\u00e9 sont des actifs tangibles dont l'\u00e9volution est stable et qui peuvent g\u00e9n\u00e9rer des r\u00e9sultats attrayants par rapport aux classes d'actifs classiques\u00bb, explique Nikolas von Haugwitz. \u00abEn tant qu'actif tangible, le vin offre une base solide pour des investissements \u00e0 long terme en raison des disponibilit\u00e9s limit\u00e9es, de la baisse de l'offre due \u00e0 la consommation et de la croissance de la demande mondiale\u00bb.<\/p>\n

La num\u00e9risation rencontre la culture du vin<\/h3>\n

Avec l'int\u00e9gration de Liquid Grape, M\u00f6venpick Wein r\u00e9pond aux attentes croissantes d'une client\u00e8le f\u00e9rue de technologie. La plateforme compl\u00e8te le portefeuille existant avec des outils bas\u00e9s sur des donn\u00e9es et des exp\u00e9riences utilisateurs num\u00e9riques qui vont au-del\u00e0 du simple conseil et du commerce physique. Gr\u00e2ce \u00e0 l'utilisation d'applications bas\u00e9es sur la technologie et de services de portefeuille en ligne, l'acc\u00e8s aux investissements dans le vin doit \u00eatre facilit\u00e9 - du premier contact \u00e0 l'analyse de portefeuille et au d\u00e9roulement des processus commerciaux.<\/p>\n

\u00abLe march\u00e9 du vin \u00e9volue rapidement - en mettant de plus en plus l'accent sur les donn\u00e9es, les processus d'information en r\u00e9seau et les nouvelles formes d'investissement\u00bb, explique Nikolas von Haugwitz. \u00abAvec Liquid Grape, nous \u00e9largissons nos comp\u00e9tences num\u00e9riques dans le domaine des investissements dans le vin fin et cr\u00e9ons des valeurs ajout\u00e9es suppl\u00e9mentaires pour une client\u00e8le exigeante\u00bb.\u00bb<\/p>\n

Le commerce stationnaire rencontre l'avenir en r\u00e9seau<\/h3>\n

M\u00f6venpick Wein veut combiner sa longue expertise dans le commerce stationnaire avec des services en ligne d'avant-garde afin de cr\u00e9er une exp\u00e9rience client int\u00e9gr\u00e9e et sans faille. L'objectif est d'associer une pr\u00e9sence physique dans plus de 40 sites en Suisse et en Allemagne \u00e0 des services num\u00e9riques tels que le suivi de portefeuille, le reporting d'investissement et le conseil en ligne.<\/p>\n

L'acquisition de Liquid Grape renforce le mod\u00e8le d'entreprise existant dans des domaines strat\u00e9giquement importants et marque une nouvelle \u00e9tape dans la transformation de l'entreprise : d'un fournisseur principalement stationnaire \u00e0 un acteur en r\u00e9seau bas\u00e9 sur la technologie sur le march\u00e9 du vin fin et de l'investissement.<\/p>\n

\u00abDans la perspective de 2026, nous jetons les bases d'un mod\u00e8le d'entreprise int\u00e9gr\u00e9 qui associe syst\u00e9matiquement pr\u00e9sence physique, plateformes num\u00e9riques et solutions d'investissement\u00bb, explique von Haugwitz. \u00abNous consolidons ainsi notre position d'interlocuteur favorable \u00e0 l'innovation pour les Fine Wines et les investissements dans le vin dans la r\u00e9gion DACH\u00bb.\u00bb<\/p>\n

Plus d'informations : www.moevenpick-wein.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Avec l'acquisition de Liquid Grape, M\u00f6venpick Wein renforce son activit\u00e9 num\u00e9rique Fine Wine en Suisse et en Allemagne. Cette acquisition s'inscrit dans le cadre de la r\u00e9orientation strat\u00e9gique men\u00e9e par le CEO Nikolas von Haugwitz et associe le commerce stationnaire \u00e0 des solutions d'investissement bas\u00e9es sur les donn\u00e9es. Les fondateurs de Liquid Grape restent \u00e0 bord et sont responsables du d\u00e9veloppement strat\u00e9gique de la plateforme.<\/p>","protected":false},"author":107,"featured_media":45785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"M\u00f6venpick Wein Liquid Grape","_yoast_wpseo_metadesc":"M\u00f6venpick Wein \u00fcbernimmt Liquid Grape und st\u00e4rkt damit sein digitales Fine-Wine-Investment-Gesch\u00e4ft im DACH-Raum.","articlekey":"","footnotes":""},"categories":[28],"tags":[35,492,5879,5880],"class_list":["post-45786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-akquisition","tag-unternehmen","tag-weinhandel","tag-wertanlagen"],"acf":[],"yoast_head":"\nM\u00f6venpick Wein \u00fcbernimmt Liquid Grape - Organisator<\/title>\n<meta name=\"description\" content=\"M\u00f6venpick Wein \u00fcbernimmt Liquid Grape und st\u00e4rkt damit sein digitales Fine-Wine-Investment-Gesch\u00e4ft im DACH-Raum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2026-03-09\/moevenpick-wein-uebernimmt-liquid-grape\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f6venpick Wein \u00fcbernimmt Liquid Grape\" \/>\n<meta property=\"og:description\" content=\"M\u00f6venpick Wein \u00fcbernimmt Liquid Grape und st\u00e4rkt damit sein digitales Fine-Wine-Investment-Gesch\u00e4ft im DACH-Raum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2026-03-09\/moevenpick-wein-uebernimmt-liquid-grape\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T09:45:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/03\/Annie-Doerfelt-und-Henrik-Maass-die-beiden-Geschaeftsfuehrer-und-Gruender-von-Liquid-Grape.-Bild-Anna-Mutter-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"n8n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#M\u00f6venpick Wein \u00fcbernimmt Liquid Grape\" \/>\n<meta name=\"twitter:description\" content=\"#M\u00f6venpick Wein \u00fcbernimmt Liquid Grape #LiquidGrape und st\u00e4rkt damit sein digitales #Fine-Wine-Investment-Gesch\u00e4ft im DACH-Raum.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/03\/Annie-Doerfelt-und-Henrik-Maass-die-beiden-Geschaeftsfuehrer-und-Gruender-von-Liquid-Grape.-Bild-Anna-Mutter-scaled.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2026-03-09\\\/moevenpick-wein-uebernimmt-liquid-grape\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2026-03-09\\\/moevenpick-wein-uebernimmt-liquid-grape\\\/\"},\"author\":{\"name\":\"n8n\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/a9d0e0eff238db87a8f840f3b50359f0\"},\"headline\":\"M\u00f6venpick Wein \u00fcbernimmt Liquid Grape\",\"datePublished\":\"2026-03-09T09:45:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2026-03-09\\\/moevenpick-wein-uebernimmt-liquid-grape\\\/\"},\"wordCount\":537,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2026-03-09\\\/moevenpick-wein-uebernimmt-liquid-grape\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Annie-Doerfelt-und-Henrik-Maass-die-beiden-Geschaeftsfuehrer-und-Gruender-von-Liquid-Grape.-Bild-Anna-Mutter-scaled.jpg\",\"keywords\":[\"Akquisition\",\"Unternehmen\",\"Weinhandel\",\"Wertanlagen\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2026-03-09\\\/moevenpick-wein-uebernimmt-liquid-grape\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2026-03-09\\\/moevenpick-wein-uebernimmt-liquid-grape\\\/\",\"name\":\"M\u00f6venpick Wein \u00fcbernimmt Liquid Grape - 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