{"id":46706,"date":"2026-03-27T10:44:14","date_gmt":"2026-03-27T09:44:14","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=253084"},"modified":"2026-03-30T07:34:39","modified_gmt":"2026-03-30T05:34:39","slug":"diversity-ist-gesetzt-inclusion-eine-entscheidung-das-war-der-gisler-gipfel-2026","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/human-resources\/2026-03-27\/diversity-ist-gesetzt-inclusion-eine-entscheidung-das-war-der-gisler-gipfel-2026\/","title":{"rendered":"La diversit\u00e9 est un principe, l'inclusion une d\u00e9cision : C'\u00e9tait le sommet Gisler 2026"},"content":{"rendered":"
\"SUISSE\r\n
Source : zvg<\/figcaption>\r\n<\/figure>\r\n

Le quatri\u00e8me sommet du protocole Gisler s'est tenu le jeudi 26 mars \u00e0 Zurich. Environ 120 participants ont rempli le restaurant Daizy jusqu'\u00e0 la derni\u00e8re place pour se laisser inspirer et f\u00eater les 5 ans du protocole Gisler. Outre l'activiste et auteur Markus Theunert et le professeur Gudrun Sander de la HSG, Senad Gafuri, Annette H\u00e4cki et Serafina Kuster sont mont\u00e9s sur sc\u00e8ne pour discuter de la repr\u00e9sentation des personnes handicap\u00e9es dans la publicit\u00e9 suisse.<\/p>\r\n

L'assembl\u00e9e g\u00e9n\u00e9rale du Gislerprotokoll s'est en outre tenue avant le sommet. Le comit\u00e9 directeur a \u00e9t\u00e9 r\u00e9\u00e9lu dans sa quasi-totalit\u00e9. Flavio dal Din, membre du comit\u00e9, avait d\u00e9cid\u00e9 au pr\u00e9alable de quitter le comit\u00e9 apr\u00e8s quatre ans et de se consacrer \u00e0 de nouvelles t\u00e2ches. Il a \u00e9t\u00e9 remerci\u00e9 par l'ensemble de l'association pour son engagement important et marquant au cours des quatre derni\u00e8res ann\u00e9es.<\/p>\r\n

5 ans, beaucoup de souvenirs, un grand merci<\/h3>\r\n

C'est la pr\u00e9sidente de l'association, Nina Bieli, qui a ouvert le sommet Gisler. A l'occasion de l'anniversaire, elle est revenue sur les points forts des cinq derni\u00e8res ann\u00e9es et a pr\u00e9sent\u00e9 plusieurs sp\u00e9ciaux anniversaire : \u00abShift happens\u00bb, un ensemble de cartes de r\u00e9flexion avec 36 questions autour du processus de conception et de cr\u00e9ation, un t-shirt anniversaire de plantes en pot ainsi que le nouveau site Internet du Protocole Gisler. \u00abPour l'anniversaire, nous voulions cr\u00e9er quelque chose qui fixe le contenu du protocole Gisler sous une forme qui puisse \u00eatre utilis\u00e9e au quotidien. Nous voulions en outre rendre un hommage m\u00e9rit\u00e9 \u00e0 notre plante en pot devenue presque culte. C'est ainsi que sont n\u00e9es les cartes de r\u00e9flexion et le t-shirt. Nous sommes d'autant plus heureux de pouvoir pr\u00e9senter aujourd'hui notre nouveau site Internet\u00bb, explique Nina Bieli.<\/p>\r\n

Bieli a \u00e9galement mentionn\u00e9 en particulier sa co-initiatrice Annette H\u00e4cki, qui est \u00e9galement mont\u00e9e sur sc\u00e8ne au cours de l'\u00e9v\u00e9nement. \u00abLe protocole Gisler \u00e9tait un projet qui nous tenait \u00e0 c\u0153ur \u00e0 Annette et \u00e0 moi, et il l'est toujours aujourd'hui. M\u00eame si Annette participe d\u00e9sormais plut\u00f4t de mani\u00e8re marginale - entre autres en tant que membre avec son agence Day Partners - elle reste pour moi une sparring-partner incroyablement importante et pr\u00e9cieuse\u00bb, a d\u00e9clar\u00e9 Nina Bieli.<\/p>\r\n

Nina Bieli a ensuite pr\u00e9sent\u00e9 les r\u00e9sultats de l'analyse des st\u00e9r\u00e9otypes 2025. Un r\u00e9sultat particuli\u00e8rement frappant a servi de base \u00e0 la table ronde qui a suivi : les personnes handicap\u00e9es sont pratiquement invisibles dans la publicit\u00e9 suisse.<\/p>\r\n

Handicap et repr\u00e9sentation dans la publicit\u00e9 suisse<\/h3>\r\n

Annette H\u00e4cki, qui a plusieurs ann\u00e9es d'exp\u00e9rience en tant que cr\u00e9atrice dans la conception et la r\u00e9alisation de campagnes sur le th\u00e8me du handicap, Senad Gafuri, directeur de l'organisation Reporters sans fronti\u00e8res, et Serafina Kuster, experte en ressources humaines et en fauteuil roulant depuis l'\u00e2ge de 12 ans, ont particip\u00e9 \u00e0 la table ronde. Ensemble, ils ont discut\u00e9 de ce qu'il faut pour que les personnes handicap\u00e9es soient plus visibles dans la communication suisse, de ce \u00e0 quoi il faut faire attention - notamment sur le plan linguistique - et de ce que les personnes concern\u00e9es elles-m\u00eames souhaitent voir figurer dans leur repr\u00e9sentation.<\/p>\r\n

Apr\u00e8s la table ronde, l'activiste et auteur Markus Theunert a offert un aper\u00e7u de la manosph\u00e8re et de la radicalisation id\u00e9ologique de la masculinit\u00e9. Il a abord\u00e9 le th\u00e8me de la simultan\u00e9it\u00e9 contradictoire \u00e0 laquelle les jeunes hommes doivent faire face de nos jours et le fait que les hommes sont aujourd'hui trop souvent laiss\u00e9s seuls face \u00e0 cette t\u00e2che. Selon Theunert, la droite politique tire de plus en plus profit de ce vide d'orientation.<\/p>\r\n

La diversit\u00e9 est un fait - l'inclusion est une d\u00e9cision<\/h3>\r\n

Dr. Gudrun Sander, professeur et charg\u00e9e de cours en gestion d'entreprise \u00e0 la HSG, sp\u00e9cialis\u00e9e dans la gestion de la diversit\u00e9, a cl\u00f4tur\u00e9 la journ\u00e9e. Sander a parl\u00e9 du Woke Backlash et de ses effets d\u00e9j\u00e0 perceptibles dans l'\u00e9conomie suisse. Mais elle a \u00e9galement montr\u00e9 des pistes pour sortir de ce recul et a soulign\u00e9 dans ce contexte la pertinence de l'inclusion. \u00abDiversity is a given, Inclusion is a choice for high-performance cultures\u00bb, a d\u00e9clar\u00e9 Sander.<\/p>\r\n

\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>\r\n
\"\"\r\n
Sommet de Gisler du protocole de Gisler photographi\u00e9 le jeudi 26 mars 2026 \u00e0 Zurich. (VOLLTOLL \/ Jana Leu)<\/figcaption>\r\n<\/figure>","protected":false},"excerpt":{"rendered":"

Le 26 mars, le quatri\u00e8me sommet Gisler s'est tenu \u00e0 Zurich. Environ 120 participants ont f\u00eat\u00e9 le cinqui\u00e8me anniversaire du protocole Gisler. Sur la sc\u00e8ne, l'activiste Markus Theunert, le professeur Dr Gudrun Sander ainsi que d'autres experts ont discut\u00e9 de la repr\u00e9sentation des personnes handicap\u00e9es dans la publicit\u00e9 suisse. Nous montrons les meilleures images du sommet.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Diversity","_yoast_wpseo_metadesc":"Am 26. M\u00e4rz fand der vierte Gisler-Gipfel in Z\u00fcrich statt. 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