{"id":48243,"date":"2026-04-30T09:22:37","date_gmt":"2026-04-30T07:22:37","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=48243"},"modified":"2026-04-30T09:22:37","modified_gmt":"2026-04-30T07:22:37","slug":"ueber-500-teilnehmende-an-der-ai-in-marketing-konferenz-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2026-04-30\/ueber-500-teilnehmende-an-der-ai-in-marketing-konferenz-in-zuerich\/","title":{"rendered":"Plus de 500 participants \u00e0 la conf\u00e9rence AI in Marketing \u00e0 Zurich"},"content":{"rendered":"
\"\"
La conf\u00e9rence AI in Marketing \u00e0 Zurich affiche complet. Source : zvg<\/figcaption><\/figure>\n

La deuxi\u00e8me conf\u00e9rence AI in Marketing a renou\u00e9 de mani\u00e8re impressionnante avec le succ\u00e8s de la premi\u00e8re \u00e9dition 2025. Plus de 500 professionnels du marketing, de la communication et de la technologie ont particip\u00e9 \u00e0 cette manifestation d'une journ\u00e9e qui s'est d\u00e9roul\u00e9e au The Circle de l'a\u00e9roport de Zurich. Sur quatre sc\u00e8nes parall\u00e8les, 12 keynotes, 11 masterclasses et un panel ont offert des aper\u00e7us tr\u00e8s actuels sur les derniers d\u00e9veloppements en mati\u00e8re d'intelligence artificielle dans le marketing.<\/p>\n

41 experts, quatre sc\u00e8nes, un th\u00e8me<\/h3>\n

Au cours des diff\u00e9rentes sessions, 41 experts ont partag\u00e9 leurs connaissances sur des sujets tels que l'IA g\u00e9n\u00e9rative, les agents, l'automatisation des processus marketing, les questions juridiques li\u00e9es \u00e0 l'IA et l'utilisation pratique d'outils de cr\u00e9ation de textes, d'images et de vid\u00e9os. Les contributions montrant comment les \u00e9quipes marketing peuvent travailler plus efficacement \u00e0 l'aide de l'IA et optimiser les strat\u00e9gies sur la base des donn\u00e9es \u00e9taient particuli\u00e8rement demand\u00e9es.<\/p>\n

Parmi les orateurs figuraient Daniela Nyarko de Canva, Claudio Mirti de Microsoft, Anna Habighorst de Meta et Valerio Stallone de la HWZ. Des entreprises comme Helvetia et Syngenta ainsi que des agences comme Hase und Igel, Unic, Kuble ou Jung von Matt ont donn\u00e9 un aper\u00e7u de leurs processus d'intelligence artificielle et ont partag\u00e9 leurs enseignements et leurs meilleures pratiques avec le public.<\/p>\n

Des \u00e9tudes montrent l'effet ambivalent de l'IA<\/h3>\n

En outre, les \u00e9tudes les plus diverses de l'Universit\u00e9 de Berne, d'Unic en collaboration avec la HWZ et de Feinheit ont \u00e9t\u00e9 pr\u00e9sent\u00e9es. Les r\u00e9sultats ont montr\u00e9 comment l'utilisation de l'IA modifie d\u00e9j\u00e0 la culture, l'\u00e9galit\u00e9 et les processus de travail - et pas toujours \u00e0 l'avantage des personnes concern\u00e9es.<\/p>\n

\u00abLa conf\u00e9rence offre une occasion unique d'\u00e9changer avec des acteurs issus de la pratique, de la l\u00e9gislation et de la recherche. Les diff\u00e9rents points de vue et priorit\u00e9s se rencontrent ici sur un pied d'\u00e9galit\u00e9 et donnent lieu \u00e0 des discussions qui r\u00e9sonnent\u00bb, explique Tanja Herrmann, fondatrice et directrice de la conf\u00e9rence AI in Marketing.<\/p>\n

AI Art Exhibition et SkAI Dinner<\/h3>\n

La conf\u00e9rence a \u00e9t\u00e9 compl\u00e9t\u00e9e par une exposition d'art AI qui pr\u00e9sentait les \u0153uvres de cinq artistes AI de Suisse. Le panel \u00abEst-ce de l'art ou peut-on s'en passer ?\u00bb a donn\u00e9 lieu \u00e0 des discussions anim\u00e9es sur la question de savoir \u00e0 partir de quand quelque chose est de l'art et comment d\u00e9finir la cr\u00e9ativit\u00e9. La journ\u00e9e de conf\u00e9rence s'est termin\u00e9e par le nouveau d\u00eener SkAI au neuvi\u00e8me \u00e9tage avec vue sur l'a\u00e9roport de Zurich.<\/p>\n

Source et informations compl\u00e9mentaires : ai-in-marketing.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

La deuxi\u00e8me \u00e9dition de la conf\u00e9rence AI in Marketing a fait salle comble : Plus de 500 professionnels du marketing, de la communication et de la technologie ont discut\u00e9 des derniers d\u00e9veloppements en mati\u00e8re d'intelligence artificielle dans le marketing au The Circle \u00e0 l'a\u00e9roport de Zurich. La prochaine \u00e9dition aura lieu le 21 avril 2027.<\/p>","protected":false},"author":107,"featured_media":48242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"AI in Marketing Konferenz","_yoast_wpseo_metadesc":"\u00dcber 500 Fachpersonen diskutierten an der AI in Marketing Konferenz in Z\u00fcrich die neuesten KI-Trends im Marketing. 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