{"id":48553,"date":"2026-05-11T10:42:38","date_gmt":"2026-05-11T08:42:38","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=255109"},"modified":"2026-05-12T08:07:52","modified_gmt":"2026-05-12T06:07:52","slug":"energieuri-ist-reputations-spitzenreiter-2026","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2026-05-11\/energieuri-ist-reputations-spitzenreiter-2026\/","title":{"rendered":"EnergieUri en t\u00eate de la r\u00e9putation en 2026"},"content":{"rendered":"
\"\"\r\n
energieUri atteint la premi\u00e8re place dans l'\u00e9tude de r\u00e9putation 2026. source : zvg<\/figcaption>\r\n<\/figure>\r\n

energieUri prend la t\u00eate de la r\u00e9putation des entreprises \u00e9nerg\u00e9tiques suisses<\/h3>\r\n

L'\u00e9tude de r\u00e9putation m\u00e9diatique 2026 de swissreputation.group r\u00e9v\u00e8le une surprise : l'entreprise de Suisse centrale energieUri occupe la premi\u00e8re place parmi les 30 fournisseurs d'\u00e9nergie suisses analys\u00e9s - et \u00e9vince ainsi du podium les anciens leaders Axpo et FMB. L'\u00e9tude mesure la r\u00e9putation des entreprises \u00e9nerg\u00e9tiques suisses dans les sources m\u00e9diatiques suisses sur la p\u00e9riode d'avril 2025 \u00e0 mars 2026, r\u00e9alis\u00e9e par swissreputation.group en coop\u00e9ration avec pressrelations Schweiz et avec le soutien de KI-Analyse.<\/p>\r\n

La deuxi\u00e8me place est occup\u00e9e par l'Argovien AEW Energie, la troisi\u00e8me par le Zurichois ewz - qui confirme ainsi son classement de l'ann\u00e9e derni\u00e8re.<\/p>\r\n

Des projets positifs comme cl\u00e9 du succ\u00e8s de la r\u00e9putation<\/h3>\r\n

Le succ\u00e8s d'energieUri repose sur une s\u00e9rie de projets qui ont eu un \u00e9cho m\u00e9diatique positif dans toute la Suisse : on peut citer la construction de l'un des plus grands accumulateurs \u00e0 batterie de Suisse en coop\u00e9ration avec Axpo, la premi\u00e8re installation solaire alpine de Suisse centrale et des \u00e9oliennes \u00e0 plus de 2300 m\u00e8tres d'altitude. La tonalit\u00e9 positive des reportages a plus que compens\u00e9 la moindre pr\u00e9sence m\u00e9diatique par rapport aux grands fournisseurs. En ce qui concerne les meilleurs scores de tonalit\u00e9, energieUri arrive \u00e9galement en t\u00eate du classement - suivi par les deux entreprises thurgoviennes EKT et Thurplus.<\/p>\r\n

Axpo et FMB : une pr\u00e9sence importante, une r\u00e9putation entach\u00e9e<\/h3>\r\n

Comme les ann\u00e9es pr\u00e9c\u00e9dentes, Axpo et FMB ont enregistr\u00e9 de loin la plus forte pr\u00e9sence m\u00e9diatique parmi toutes les entreprises \u00e9tudi\u00e9es. Mais cette fois-ci, la notori\u00e9t\u00e9 \u00e9lev\u00e9e ne s'est pas traduite par un r\u00e9sultat fort en termes de r\u00e9putation. Selon l'\u00e9tude, la proportion d'articles de presse critiques \u00e0 l'\u00e9gard des deux entreprises a augment\u00e9 au cours des derni\u00e8res ann\u00e9es.<\/p>\r\n

Chez FMB, ce sont surtout les th\u00e8mes des domaines \u00abWorkplace\u00bb et \u00abESG & Sustainability\u00bb qui ont marqu\u00e9 n\u00e9gativement l'image m\u00e9diatique : des rapports sur des accusations de discrimination et l'arr\u00eat de projets de durabilit\u00e9 ont entra\u00een\u00e9 de mauvaises valeurs de tonalit\u00e9. Chez Axpo, les probl\u00e8mes li\u00e9s aux centrales nucl\u00e9aires ainsi que le d\u00e9bat r\u00e9current sur les salaires des cadres ont pes\u00e9 sur l'image m\u00e9diatique.<\/p>\r\n

Dimensions de la r\u00e9putation : Produits en point de mire, ESG fortement repr\u00e9sent\u00e9<\/h3>\r\n

L'analyse divise la couverture m\u00e9diatique en plusieurs dimensions de r\u00e9putation. Avec une part de 38%, les th\u00e8mes relatifs aux produits et aux services ont domin\u00e9 la couverture m\u00e9diatique ; c'est dans cette dimension qu'Axpo a obtenu la meilleure valeur de r\u00e9putation. La \u00abperformance \u00e9conomique\u00bb - c'est-\u00e0-dire les rapports sur les chiffres d'affaires - repr\u00e9sente une part de 20 %, mais pr\u00e9sente le niveau de tonalit\u00e9 le plus bas, car plusieurs grandes entreprises n'auraient pas r\u00e9pondu aux attentes. C'est AEW Energie qui a obtenu le meilleur score dans ce domaine.<\/p>\r\n

Les th\u00e8mes relatifs au management et au leadership ont repr\u00e9sent\u00e9 15% des rapports, avec un ton \u00e9galement bas. Dans cette cat\u00e9gorie \u00e9galement, AEW Energie a obtenu les meilleurs r\u00e9sultats. Les th\u00e8mes ESG et de durabilit\u00e9 ont repr\u00e9sent\u00e9 17% des contributions. Dans ce domaine, energieUri a profit\u00e9 de l'\u00e9cho positif de ses projets \u00e9nerg\u00e9tiques et a enregistr\u00e9 le meilleur score de r\u00e9putation dans cette dimension. Le domaine \u00abWorkplace\u00bb a repr\u00e9sent\u00e9 six pour cent de toutes les contributions m\u00e9diatiques ; dans cette cat\u00e9gorie, c'est la soci\u00e9t\u00e9 lucernoise CKW qui a obtenu les meilleurs r\u00e9sultats. Les th\u00e8mes d'innovation \u00e9taient peu repr\u00e9sent\u00e9s (4 %), mais ont obtenu le niveau le plus \u00e9lev\u00e9 avec une valeur de tonalit\u00e9 de 0,54 - FMB est en t\u00eate de cette dimension.<\/p>\r\n

La r\u00e9putation m\u00e9diatique gagne en importance strat\u00e9gique<\/h3>\r\n

Une r\u00e9putation m\u00e9diatique intacte n'influence pas seulement la confiance des clients, mais a \u00e9galement des r\u00e9percussions sur les collaborateurs, les investisseurs, les conditions politiques et la perception du public, constate l'\u00e9tude. A l'heure de la transparence num\u00e9rique croissante, des exigences r\u00e9glementaires et des attentes ESG, la couverture m\u00e9diatique gagne encore en importance.<\/p>\r\n

En outre, la r\u00e9putation m\u00e9diatique prend une nouvelle dimension strat\u00e9gique : les outils d'IA comme ChatGPT accordent une importance particuli\u00e8re aux sources journalistiques lorsqu'ils demandent des informations sur les entreprises. Selon l'\u00e9tude, les comptes rendus positifs ou n\u00e9gatifs des m\u00e9dias influencent ainsi directement les demandes d'informations assist\u00e9es par IA - un aspect qui gagne en importance pour le pilotage strat\u00e9gique de la communication.<\/p>\r\n

Plus d'informations sur l'\u00e9tude et la m\u00e9thodologie : https:\/\/www.swissreputation.group<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La nouvelle \u00e9tude de r\u00e9putation m\u00e9diatique de Schweizer Energieunternehmen 2026 d\u00e9signe energieUri comme vainqueur en termes de r\u00e9putation - devant AEW et ewz. Les grands fournisseurs comme Axpo et FMB souffrent de reportages critiques.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"EnergieUri","_yoast_wpseo_metadesc":"Die neue Medienreputationsstudie von Schweizer Energieunternehmen 2026 k\u00fcrt energieUri zum Reputationssieger.","articlekey":"","footnotes":""},"categories":[29,580],"tags":[319,4343,1787,459,3859],"class_list":["post-48553","post","type-post","status-publish","format-standard","hentry","category-marketing","category-sustainability","tag-kuenstliche-intelligenz","tag-markom","tag-nachhaltigkeit","tag-studie","tag-swissreputation-group"],"acf":[],"yoast_head":"\nEnergieUri ist Reputations-Spitzenreiter 2026 - Organisator<\/title>\n<meta name=\"description\" content=\"Die neue Medienreputationsstudie von Schweizer Energieunternehmen 2026 k\u00fcrt energieUri zum Reputationssieger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2026-05-11\/energieuri-ist-reputations-spitzenreiter-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EnergieUri ist Reputations-Spitzenreiter 2026 - 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