{"id":6277,"date":"2020-01-27T11:59:00","date_gmt":"2020-01-27T10:59:00","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6277"},"modified":"2020-01-27T11:59:00","modified_gmt":"2020-01-27T10:59:00","slug":"gruenden-mit-franchise-und-lizenzen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2020-01-27\/gruenden-mit-franchise-und-lizenzen\/","title":{"rendered":"Cr\u00e9er avec des franchises et des licences"},"content":{"rendered":"<figure id=\"attachment_6279\" aria-describedby=\"caption-attachment-6279\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6279\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Gruenden-mit-Franchise-und-Lizenzen_Organisator.jpg\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Gruenden-mit-Franchise-und-Lizenzen_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Gruenden-mit-Franchise-und-Lizenzen_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Gruenden-mit-Franchise-und-Lizenzen_Organisator-263x175.jpg 263w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Gruenden-mit-Franchise-und-Lizenzen_Organisator-525x350.jpg 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Gruenden-mit-Franchise-und-Lizenzen_Organisator-300x200.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-6279\" class=\"wp-caption-text\">L'expert Mike Warmeling explique que ceux qui cr\u00e9ent leur entreprise en franchise ou sous licence ne doivent pas partir de z\u00e9ro. (Image : warmeling.consulting)<\/figcaption><\/figure>\n<p>Les nouveaux entrepreneurs se lancent dans l'aventure de l'ind\u00e9pendance avec beaucoup d'engagement et d'ambition, mais souvent sans exp\u00e9rience suffisante. \"Ceux qui ne souhaitent pas d\u00e9marrer leur entreprise \u00e0 partir de z\u00e9ro peuvent s'assurer les droits de concepts commerciaux existants et se lancer dans le commerce de licence ou de franchise. Beaucoup connaissent ce mod\u00e8le dans la restauration collective, mais il est \u00e9galement pr\u00e9sent dans de nombreux autres secteurs\", explique Mike Warmeling, conf\u00e9rencier et formateur en r\u00e9ussite d'Osnabr\u00fcck et fondateur de Warmeling Consulting. Mais en quoi un contrat de licence se distingue-t-il du franchisage et quelle forme convient le mieux aux fondateurs inexp\u00e9riment\u00e9s ? Mike Warmeling conna\u00eet les r\u00e9ponses et clarifie ci-apr\u00e8s les points les plus importants.<\/p>\n<ol>\n<li>\n<h2><strong>Quel est le lien entre licence et franchise ?<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\"Celui qui ach\u00e8te une licence obtient l'autorisation d'utiliser des droits de propri\u00e9t\u00e9 industrielle et des connaissances sp\u00e9cifiques, un brevet ou une \u0153uvre. Par cet achat, le preneur de licence obtient du donneur de licence le droit, par exemple, d'utiliser un instrument de vente ou un concept commercial sp\u00e9cifique. Selon l'objet du contrat, cette autorisation est li\u00e9e \u00e0 une p\u00e9riode d\u00e9termin\u00e9e ou a une validit\u00e9 permanente. Le franchisage, quant \u00e0 lui, est une sorte de collaboration entre deux entreprises ind\u00e9pendantes. Chaque contrat de franchise contient toujours des \u00e9l\u00e9ments d'un accord de licence, mais va bien au-del\u00e0 avec des droits et des obligations diff\u00e9renci\u00e9s pour les deux parties. Les fondateurs acqui\u00e8rent par exemple, contre r\u00e9mun\u00e9ration, non seulement les droits d'utilisation d'un nom d'entreprise et d'une marque, mais aussi un concept de marketing global. Cela relie tous les participants du syst\u00e8me et permet une pr\u00e9sence uniforme sur le march\u00e9. Les franchis\u00e9s sont en outre tenus de mettre en \u0153uvre le concept commercial correspondant, tandis que les franchiseurs les soutiennent dans cette t\u00e2che\".<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong>Quels sont les avantages et les inconv\u00e9nients de ces mod\u00e8les commerciaux ?<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\"Un simple contrat de licence n'implique g\u00e9n\u00e9ralement que des droits et aucune obligation, hormis le paiement d'une redevance. Les fondateurs acqui\u00e8rent ainsi des mod\u00e8les commerciaux \u00e9prouv\u00e9s qui leur permettent d'une part de se lancer dans une deuxi\u00e8me profession et d'autre part de conserver leur libert\u00e9 d'entreprise. La situation est diff\u00e9rente dans le cas du franchisage, car les contrats contiennent des directives formul\u00e9es en d\u00e9tail par le franchiseur. Cela implique des directives strictes et les entrepreneurs ne peuvent pas simplement mettre fin \u00e0 leur activit\u00e9 s'ils ne sont pas satisfaits ou s'ils n'ont pas de succ\u00e8s commercial. En raison de l'obligation de mise en \u0153uvre strictement r\u00e9glement\u00e9e, le franchis\u00e9 est souvent limit\u00e9 dans sa propre cr\u00e9ativit\u00e9. Cependant, les cr\u00e9ateurs d'entreprise profitent \u00e9galement de ce mod\u00e8le commercial, car ils b\u00e9n\u00e9ficient du soutien et de l'appui du franchiseur\".<\/p>\n<ol start=\"3\">\n<li>\n<h2><strong>Pour quel mod\u00e8le les cr\u00e9ateurs d'entreprise doivent-ils opter ?<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\"Celui qui d\u00e9cide de se lancer dans un syst\u00e8me de franchise ou de licence devrait en premier lieu faire attention au contenu concret du contrat \u00e0 signer ou se renseigner sur les droits et obligations qu'il contracte et sur les prestations fournies par le donneur de syst\u00e8me en question. Le choix du mod\u00e8le d'entreprise le plus appropri\u00e9 pour les futurs ind\u00e9pendants d\u00e9pend de nombreux facteurs, tels que le secteur ou les objectifs personnels. Pour ceux qui souhaitent se construire une carri\u00e8re \u00e0 temps partiel et prendre des d\u00e9cisions ind\u00e9pendantes, un simple contrat de licence peut \u00eatre avantageux. Le franchisage, quant \u00e0 lui, convient aux cr\u00e9ateurs d'entreprise qui souhaitent appliquer des concepts \u00e9prouv\u00e9s dans le cadre d'une entreprise florissante. Dans tous les cas, il est conseill\u00e9 de demander un avis externe et exp\u00e9riment\u00e9 et de ne pas prendre de d\u00e9cisions trop h\u00e2tives\".<\/p>\n<p><em>Plus d'informations sur les franchises et les licences sous <a href=\"http:\/\/www.warmeling.consulting\">www.warmeling.consulting<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Wagen Neugr\u00fcnder den Weg in die Selbstst\u00e4ndigkeit, beginnen sie mit viel Engagement und Ehrgeiz, jedoch h\u00e4ufig ohne ausreichende Erfahrung. \u201eWer mit seinem Unternehmen nicht v\u00f6llig bei null anfangen m\u00f6chte, kann sich die Rechte f\u00fcr schon vorhandene Gesch\u00e4ftskonzepte sichern und somit ins Lizenz- oder Franchisinggesch\u00e4ft einsteigen. Dieses Modell kennen viele aus der Systemgastronomie, es ist aber [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Franchise","_yoast_wpseo_metadesc":"Franchise oder Lizenzen: F\u00fcr Gr\u00fcnder eine M\u00f6glichkeit, nicht v\u00f6llig bei null anfangen zu m\u00fcssen. Drei wichtige Punkte gilt es zu beachten.","articlekey":"","footnotes":""},"categories":[28],"tags":[205,335,451,496],"class_list":["post-6277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-firmengruendungen","tag-management-und-unternehmensfuehrung","tag-startups","tag-unternehmensfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gr\u00fcnden mit Franchise und Lizenzen - Organisator<\/title>\n<meta name=\"description\" content=\"Franchise oder Lizenzen: F\u00fcr Gr\u00fcnder eine M\u00f6glichkeit, nicht v\u00f6llig bei null anfangen zu m\u00fcssen. 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