{"id":6792,"date":"2020-06-10T08:53:17","date_gmt":"2020-06-10T06:53:17","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6792"},"modified":"2020-06-10T08:53:17","modified_gmt":"2020-06-10T06:53:17","slug":"corona-beschleunigt-das-digital-sourcing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2020-06-10\/corona-beschleunigt-das-digital-sourcing\/","title":{"rendered":"Corona acc\u00e9l\u00e8re le Digital Sourcing"},"content":{"rendered":"<figure id=\"attachment_6793\" aria-describedby=\"caption-attachment-6793\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6793\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"409\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-1_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-1_Organisator-16x10.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-1_Organisator-291x175.jpg 291w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-1_Organisator-582x350.jpg 582w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-1_Organisator-300x180.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-6793\" class=\"wp-caption-text\">Pr\u00e9voit une nouvelle croissance du Digital Sourcing : Peter F. Schmid de Visable. (Image : Visable)<\/figcaption><\/figure>\n<p>Comme de nombreux salons industriels et commerciaux ont \u00e9t\u00e9 annul\u00e9s en Allemagne et \u00e0 l'\u00e9tranger en raison de la pand\u00e9mie de Corona et que les cha\u00eenes d'approvisionnement \u00e9prouv\u00e9es de nombreuses entreprises se sont effondr\u00e9es, le nombre d'acc\u00e8s aux plates-formes en ligne a nettement augment\u00e9 ces derniers mois. Depuis un an, la plate-forme europ\u00e9enne B2B EUROPAGES et la place de march\u00e9 B2B \"Wer liefert was\", leader dans l'espace DACH, sont r\u00e9unies sous la marque d'entreprise Visable. L'entreprise tire maintenant un premier bilan.<\/p>\n<h2>Les plateformes B2B pour le sourcing num\u00e9rique, un atout<\/h2>\n<p>\"Nous sommes tr\u00e8s satisfaits de la premi\u00e8re ann\u00e9e de Visable, mais nous ne nous reposons en aucun cas sur notre succ\u00e8s\", d\u00e9clare Peter F. Schmid, CEO de Visable. \"Il existe toujours un \u00e9norme potentiel pour les plateformes B2B. En combinaison avec l'acc\u00e9l\u00e9ration mondiale de la num\u00e9risation d\u00e9clench\u00e9e par la crise de Corona, nos signes sont clairement orient\u00e9s vers la croissance\", poursuit Peter F. Schmid. Schmid voit notamment une \u00e9norme opportunit\u00e9 dans la disparition \u00e0 long terme des salons. \"Les salons tels que nous les connaissions jusqu'\u00e0 pr\u00e9sent ne sont tout simplement plus adapt\u00e9s \u00e0 notre \u00e9poque. Nous partons du principe qu'un salon sur quatre n'existera plus sous sa forme habituelle l'ann\u00e9e prochaine\".<\/p>\n<p>Les plates-formes telles qu'EUROPAGES et \"Wer liefert was\" pr\u00e9sentent des avantages \u00e9vidents par rapport aux salons bas\u00e9s sur des sites. Elles sont disponibles 365 jours par an et offrent aux acheteurs des entreprises un aper\u00e7u rapide de tous les fournisseurs disponibles. Les entreprises pr\u00e9sentes sur les plates-formes peuvent en outre acqu\u00e9rir de nouveaux clients au niveau local, voire mondial. L'utilisation du budget est \u00e9galement mesurable \u00e0 tout moment. Le Digital Sourcing va continuer \u00e0 se d\u00e9velopper, et pas seulement en raison de la pand\u00e9mie de Corona.<\/p>\n<h2><strong>La premi\u00e8re ann\u00e9e de Visable enregistre une \u00e9norme croissance de la client\u00e8le<\/strong><\/h2>\n<p>La premi\u00e8re ann\u00e9e de Visable a \u00e9t\u00e9 marqu\u00e9e par une \u00e9norme augmentation du nombre de nouveaux clients. La plateforme B2B europ\u00e9enne a accueilli 5 000 nouveaux clients et \"Wer liefert was\" 3 800 nouveaux clients. Le montant des prestations r\u00e9serv\u00e9es par tous les clients s'\u00e9levait \u00e0 65 millions de francs, avec des chances \u00e9videntes de croissance suppl\u00e9mentaire. Le potentiel du march\u00e9 num\u00e9rique du commerce interentreprises reste \u00e9norme. M\u00eame avant Corona, le march\u00e9 a connu une croissance annuelle moyenne de 13 % depuis 2013. Les pr\u00e9visions montrent que cela ne changera pas. Au contraire : des \u00e9tudes comme celles de The Insight Partners 2020 montrent que d'ici 2027, le march\u00e9 augmentera jusqu'\u00e0 15 pour cent par an et qu'il est d\u00e9j\u00e0 six fois plus important que le march\u00e9 des consommateurs finaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6794\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"364\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-2_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-2_Organisator-16x9.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-2_Organisator-327x175.jpg 327w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-2_Organisator-654x350.jpg 654w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/06\/Corona-beschleunigt-das-Digital-Sourcing-2_Organisator-300x161.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2><strong>Nette augmentation du nombre de visites en raison de la pand\u00e9mie de Corona <\/strong><\/h2>\n<p>La pand\u00e9mie de Corona a entra\u00een\u00e9 une augmentation consid\u00e9rable du trafic sur les plates-formes Visable au cours des derniers mois. Par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, le trafic a augment\u00e9 en moyenne de plus de 25 % sur \"Wer liefert was\" et de 22 % sur EUROPAGES depuis le d\u00e9but de la crise des coronaires. Lors des pics, la croissance sur les deux plates-formes a m\u00eame d\u00e9pass\u00e9 les 50 pour cent par rapport \u00e0 la semaine pr\u00e9c\u00e9dente. \"De nombreuses entreprises sont contraintes de repenser enti\u00e8rement leur strat\u00e9gie d'approvisionnement ou d\u00e9pendent \u00e0 court terme de sources d'approvisionnement alternatives, car les cha\u00eenes d'approvisionnement \u00e9tablies leur \u00e9chappent\", explique Peter F. Schmid, CEO de Visable. Selon Carsten Brandt, Head of Corporate Communications chez Visable, qui a pr\u00e9sent\u00e9 les chiffres actuels lors de la conf\u00e9rence de presse de bilan, ces valeurs montrent que Corona sert clairement d'acc\u00e9l\u00e9rateur de la num\u00e9risation. \"Selon les \u00e9tudes de McKinsey, les canaux num\u00e9riques gagnent nettement du terrain dans le B2B depuis le d\u00e9but de la crise de Corona, et ce jusqu'\u00e0 40 pour cent\", a d\u00e9clar\u00e9 Brandt.<\/p>\n<h2><strong>Des investissements de plusieurs dizaines de millions d'euros<\/strong><\/h2>\n<p>\"Nous voulons continuer \u00e0 cro\u00eetre\", d\u00e9clare le CEO Peter F. Schmid. Au cours de la deuxi\u00e8me ann\u00e9e de Visable, des investissements de plusieurs dizaines de millions de francs, notamment dans le domaine des technologies, devraient assurer une nouvelle croissance. Cet automne encore, \"Wer liefert was\" para\u00eetra apr\u00e8s avoir \u00e9t\u00e9 relanc\u00e9 avec de nouvelles fonctions et un nouveau corporate design. \"Les derniers mois ont montr\u00e9 que le marketing et la distribution dans le commerce entre entreprises deviennent enfin num\u00e9riques. Le temps des plateformes en ligne est venu\", explique Peter F. Schmid. En revanche, les salons industriels et commerciaux continueront \u00e0 perdre du terrain. \"Seuls trois salons sur quatre reviendront\", ajoute Carsten Brandt. \"Les salons ne sont plus adapt\u00e9s \u00e0 notre \u00e9poque. Cela ne vaut plus gu\u00e8re la peine d'installer des machines enti\u00e8res sur un salon. Avec la r\u00e9alit\u00e9 virtuelle, il existe aujourd'hui des alternatives technologiques pour faire des d\u00e9monstrations de machines. De nombreux d\u00e9partements marketing dans l'industrie vont donc investir davantage dans les salons virtuels\".<\/p>\n<p><em>Source et informations compl\u00e9mentaires : <a href=\"http:\/\/www.visable.com\">www.visable.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Weil durch die Corona-Pandemie im In- und Ausland zahlreiche Industrie- und Gewerbemessen abgesagt wurden und bei vielen Unternehmen bew\u00e4hrte Lieferketten zusammenbrachen, sind die Zugriffszahlen bei den Online-Plattformen in den vergangenen Monaten deutlich gestiegen. Seit einem Jahr sind die europ\u00e4ische B2B-Plattform EUROPAGES und der im DACH-Raum f\u00fchrende B2B-Marktplatz \u00abWer liefert was\u00bb unter der Unternehmensmarke Visable vereint. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Sourcing","_yoast_wpseo_metadesc":"Das Digital Sourcing w\u00e4chst rasant. Das in diesem Segment t\u00e4tige Unternehmen Visable erreichte einen markanten Umsatz- und Neukundenzuwachs.","articlekey":"","footnotes":""},"categories":[29],"tags":[156,339,340,462],"class_list":["post-6792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digitalisierung","tag-marketing","tag-maerkte","tag-supply-chain-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corona beschleunigt das Digital Sourcing - Organisator<\/title>\n<meta name=\"description\" content=\"Das Digital Sourcing w\u00e4chst rasant. 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