{"id":733,"date":"2016-09-23T16:33:47","date_gmt":"2016-09-23T14:33:47","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=733"},"modified":"2016-09-23T16:33:47","modified_gmt":"2016-09-23T14:33:47","slug":"kmu-digitale-champions","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2016-09-23\/kmu-digitale-champions\/","title":{"rendered":"Les PME - des champions du num\u00e9rique ?"},"content":{"rendered":"
\"\"
Concentration sur les processus internes : Mais la num\u00e9risation pourrait offrir bien plus aux PME. (Image : Fotolia.com)<\/figcaption><\/figure>\n

Le degr\u00e9 de num\u00e9risation des PME suisses varie. Plus l'entreprise est grande et plus la direction est jeune, plus l'entreprise est en forme dans le domaine num\u00e9rique. Le secteur d'activit\u00e9 joue \u00e9galement un r\u00f4le : Les entreprises issues de domaines d'activit\u00e9 tels que les t\u00e9l\u00e9communications et les m\u00e9dias sont - sans surprise - \u00e0 la pointe de la num\u00e9risation. 80% des personnes interrog\u00e9es s'attendent \u00e0 ce que la num\u00e9risation modifie fondamentalement le march\u00e9 au cours des cinq prochaines ann\u00e9es. C'est ce qui ressort d'une enqu\u00eate men\u00e9e aupr\u00e8s de 300 PME suisses.<\/p>\n

Num\u00e9rique, mais pas partout<\/strong><\/p>\n

Les entreprises interrog\u00e9es se concentrent sur la num\u00e9risation des processus internes ainsi que sur les sites web ou les solutions de commerce \u00e9lectronique. Le client et son exp\u00e9rience sont encore rarement au centre des pr\u00e9occupations : seuls 42% int\u00e8grent les clients dans leurs processus commerciaux. Les entreprises qui ont opt\u00e9 pour la transition num\u00e9rique estiment aujourd'hui que leur engagement financier en valait la peine.<\/p>\n

Faire de la num\u00e9risation l'affaire du chef<\/strong><\/p>\n

\"Les histoires de r\u00e9ussite des entreprises nationales montrent que la num\u00e9risation transforme fondamentalement une entreprise. C'est pourquoi ce th\u00e8me devrait \u00eatre \u00e0 l'ordre du jour des directeurs, CEO et membres du conseil d'administration\", souligne Patrick Warnking, Country Director de Google Suisse. \"Le personnel fait partie des principaux facteurs de r\u00e9ussite de la num\u00e9risation. Il faut des personnes qui traduisent ce qui est planifi\u00e9 dans leur quotidien\", ajoute Holger Greif, responsable de la transformation num\u00e9rique chez PwC Suisse.<\/p>\n

Feuille de route pour les champions<\/strong><\/p>\n

Norbert K\u00fchnis, responsable des entreprises familiales et des PME chez PwC Suisse, recommande de faire preuve de courage et d'observer attentivement son propre march\u00e9 : \"Il faut souvent prendre une d\u00e9cision courageuse pour r\u00e9ussir \u00e0 faire un grand pas. Je conseille donc aux PME suisses d'observer le march\u00e9 et de consid\u00e9rer les possibilit\u00e9s num\u00e9riques comme des opportunit\u00e9s. Un champion utilise la num\u00e9risation pour \u00e9largir sa relation avec les clients et r\u00e9pondre courageusement \u00e0 leurs besoins\".<\/p>\n

Vous pouvez t\u00e9l\u00e9charger la derni\u00e8re \u00e9tude PME en cliquant sur ce lien http:\/\/www.pwc.ch\/de\/dienstleistungen\/consulting\/digital\/digitalisierung-wo-stehen-schweizer-kmu.html<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Der Digitalisierungsgrad von Schweizer KMU variiert. Je gr\u00f6sser das Unternehmen und je j\u00fcnger die Gesch\u00e4ftsleitung, desto fitter ist das Unternehmen im digitalen Bereich. Auch die Branche entscheidet mit: Unternehmen, die aus T\u00e4tigkeitsgebieten wie Telekommunikation und Medien kommen, sind \u2013 nicht \u00fcberraschend \u2013 f\u00fchrend in der Digitalisierung. 80 Prozent der Befragten erwarten, dass sich der Markt […]<\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digitale Champions","_yoast_wpseo_metadesc":"Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. 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