{"id":7376,"date":"2020-11-26T14:03:43","date_gmt":"2020-11-26T13:03:43","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=7376"},"modified":"2020-11-26T14:03:43","modified_gmt":"2020-11-26T13:03:43","slug":"joerg-eugster-erhaelt-den-digital-lifetime-award-2020","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2020-11-26\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\/","title":{"rendered":"J\u00f6rg Eugster re\u00e7oit le Digital Lifetime Award 2020"},"content":{"rendered":"
\"\"
J\u00f6rg Eugster, laur\u00e9at du Digital Lifetime Award 2020 de l'IAB Switzerland. (Image : zVg \/ IAB Switzerland)<\/figcaption><\/figure>\n

Le laur\u00e9at de l'Award J\u00f6rg Eugster (60 ans) est le fondateur de plusieurs start-ups Internet, un sp\u00e9cialiste international de l'Internet et un expert dans le domaine des m\u00e9dias. Conf\u00e9rencier<\/a> et auteur de best-sellers. Il est fier d'avoir re\u00e7u une lettre de remerciement de la chanceli\u00e8re allemande Angela Merkel. Il l'a re\u00e7ue pour son livre de fond \"Apr\u00e8s-demain - un voyage dans le temps vers notre avenir num\u00e9rique\"<\/a> a re\u00e7u. J\u00f6rg Eugster - connu pour la couleur turquoise comme marque de fabrique ext\u00e9rieure (jusqu'aux chaussettes...) - vient d'\u00eatre r\u00e9compens\u00e9 par l'association sectorielle IAB Suisse<\/a> pour l'ensemble de son \u0153uvre.<\/p>\n

J\u00f6rg Eugster, ambassadeur de l'avenir<\/h2>\n

Dans son best-seller publi\u00e9 en 2017, l'auteur transporte le lecteur en 2030. Il est \u00e9vident que dans cet avenir num\u00e9ris\u00e9, une pand\u00e9mie serait bien mieux g\u00e9r\u00e9e qu'au printemps 2020. Facile \u00e0 lire, le livre pr\u00e9sente des sujets tels que l'Internet des objets, l'intelligence artificielle et la r\u00e9alit\u00e9 virtuelle, et bien d'autres encore. L'accent est mis sur le monde des affaires de demain et sur la mani\u00e8re dont les entreprises peuvent s'y pr\u00e9parer. Le livre se termine par un aper\u00e7u de l'ann\u00e9e 2050, qui sera au centre de son prochain ouvrage.<\/p>\n

ADN num\u00e9rique<\/h2>\n

\"Notre gagnant est une personne avec un ADN num\u00e9rique\". C'est ce qu'a d\u00e9clar\u00e9 Ueli Weber, repr\u00e9sentant de l'IAB Switzerland, dans son \u00e9loge du laur\u00e9at du Digital Lifetime Award 2020, dont la remise, corona oblige, a eu lieu en ligne le 25 novembre 2020. Weber, CEO de l'entreprise d'\u00e9tudes de march\u00e9 Media Focus Suisse, a notamment fait r\u00e9f\u00e9rence \u00e0 la performance entrepreneuriale de J\u00f6rg Eugster. L'Appenzellois avait fond\u00e9 et vendu avec succ\u00e8s les plateformes en ligne Jobwinner, Swissfriends et Webcams.travel. Il est aujourd'hui membre du conseil d'administration de plusieurs entreprises.<\/p>\n

Connaissances gratuites<\/h2>\n

En 2005, J\u00f6rg Eugster avait pour la premi\u00e8re fois couch\u00e9 ses connaissances num\u00e9riques sur papier avec la publication \"Wie fischt man Kunden aus dem Internet\". Apr\u00e8s trois \u00e9ditions \u00e0 32 000 exemplaires au total, Eugster a d\u00e9cid\u00e9 de continuer \u00e0 faire vivre le produit imprim\u00e9 sous forme de plateforme en ligne. Et ce sous le nom de \"wifimaku\". En 2018, Eugster a mis cette plateforme, \u00e0 laquelle 20 autres auteurs ont collabor\u00e9 gratuitement, \u00e0 la disposition de l'association professionnelle IAB Switzerland. \"Je l'ai fait gratuitement. Je voulais juste que les connaissances en marketing en ligne atteignent le plus grand nombre de personnes possible\", explique J\u00f6rg Eugster.<\/p>\n

Keynote Speaker, qui voit particuli\u00e8rement les chances de la num\u00e9risation<\/h2>\n

D'expert en marketing en ligne tr\u00e8s demand\u00e9, il est devenu de plus en plus un ambassadeur enthousiaste de l'avenir num\u00e9rique, parlant de ses exp\u00e9riences pratiques devant un large public lors de congr\u00e8s et de sommets. Contrairement \u00e0 beaucoup de personnes r\u00e9ticentes, J\u00f6rg Eugster, optimiste passionn\u00e9 par la num\u00e9risation, n'attise pas la peur des robots et de l'intelligence artificielle, bien au contraire. En tant que publiciste et conf\u00e9rencier, il aime faire conna\u00eetre au monde l'\u00e9norme potentiel de la r\u00e9volution num\u00e9rique et contaminer les gens avec son \u00e9norme enthousiasme pour le num\u00e9rique.<\/p>\n

En tant qu'observateur attentif, il continue \u00e0 suivre les \u00e9volutions num\u00e9riques int\u00e9ressantes dans le monde entier et en rend compte r\u00e9guli\u00e8rement sur son blog.\u00a0https:\/\/eugster.info\/blog\/<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Award-Gewinner J\u00f6rg Eugster (60) ist Gr\u00fcnder diverser Internet Start-ups, international gefragter Referent und Bestseller-Autor. Er ist stolz auf ein Dankesschreiben von Bundeskanzlerin Angela Merkel. Er hat es f\u00fcr sein Sachbuch \u00ab\u00dcbermorgen \u2013 Eine Zeitreise in unsere digitale Zukunft\u00bb erhalten. J\u00f6rg Eugster – bekannt f\u00fcr die Farbe T\u00fcrkis als \u00e4usseres Markenzeichen (bis hinunter zu den Socken…) […]<\/p>\n","protected":false},"author":4,"featured_media":7378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"J\u00f6rg Eugster","_yoast_wpseo_metadesc":"Der Bestseller-Autor, Internet- und Online-Marketing-Pionier J\u00f6rg Eugster ist der Gewinner des Digital Lifetime Awards 2020 von IAB Switzerland.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,156,339,381],"class_list":["post-7376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-awards","tag-digitalisierung","tag-marketing","tag-personalia"],"acf":[],"yoast_head":"\nJ\u00f6rg Eugster erh\u00e4lt den Digital Lifetime Award 2020 - Organisator<\/title>\n<meta name=\"description\" content=\"Der Bestseller-Autor, Internet- und Online-Marketing-Pionier J\u00f6rg Eugster ist der Gewinner des Digital Lifetime Awards 2020 von IAB Switzerland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2020-11-26\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J\u00f6rg Eugster erh\u00e4lt den Digital Lifetime Award 2020\" \/>\n<meta property=\"og:description\" content=\"Der Bestseller-Autor, Internet- und Online-Marketing-Pionier J\u00f6rg Eugster ist der Gewinner des Digital Lifetime Awards 2020 von IAB Switzerland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2020-11-26\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T13:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/11\/Joerg-Eugster-erhaelt-den-Digital-Lifetime-Award-2020_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"J\u00f6rg #Eugster erh\u00e4lt den Digital Lifetime Award 2020\" \/>\n<meta name=\"twitter:description\" content=\"Der #Bestseller-Autor, Internet- und Online-Marketing-Pionier J\u00f6rg #Eugster ist der Gewinner des Digital Lifetime Awards 2020 von #IAB Switzerland.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/11\/Joerg-Eugster-erhaelt-den-Digital-Lifetime-Award-2020_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-11-26\\\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-11-26\\\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"J\u00f6rg Eugster erh\u00e4lt den Digital Lifetime Award 2020\",\"datePublished\":\"2020-11-26T13:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-11-26\\\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\\\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-11-26\\\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Joerg-Eugster-erhaelt-den-Digital-Lifetime-Award-2020_Organisator.jpg\",\"keywords\":[\"Awards\",\"Digitalisierung\",\"Marketing\",\"Personalia\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-11-26\\\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2020-11-26\\\/joerg-eugster-erhaelt-den-digital-lifetime-award-2020\\\/\",\"name\":\"J\u00f6rg Eugster erh\u00e4lt den Digital Lifetime Award 2020 - 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