{"id":10064,"date":"2019-01-23T17:25:57","date_gmt":"2019-01-23T16:25:57","guid":{"rendered":"https:\/\/www.umweltperspektiven.ch\/?p=1969"},"modified":"2022-02-09T11:10:08","modified_gmt":"2022-02-09T10:10:08","slug":"wie-kommunizieren-schweizer-banken-ihr-nachhaltiges-engagement","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/sustainability\/2019-01-23\/wie-kommunizieren-schweizer-banken-ihr-nachhaltiges-engagement\/","title":{"rendered":"Come comunicano le banche svizzere il loro impegno per la sostenibilit\u00e0?"},"content":{"rendered":"<figure id=\"attachment_1970\" aria-describedby=\"caption-attachment-1970\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1970\" src=\"\/\/www.umweltperspektiven.ch\/wp-content\/uploads\/2019\/01\/NachhaltigesEngagement-Schweizer-Banken-UP-Umwelt-Perspektiven.jpg\" alt=\"\" width=\"680\" height=\"474\" \/><figcaption id=\"caption-attachment-1970\" class=\"wp-caption-text\">Gli studenti dell'Universit\u00e0 di Scienze Applicate e Arti della Svizzera Nord-occidentale (FHNW) hanno studiato come la sostenibilit\u00e0 viene interpretata nelle banche svizzere. (Immagine simbolo: Unsplash)<\/figcaption><\/figure>\n<p>Per scoprire come le banche affrontano il loro impegno per la sostenibilit\u00e0 nel modo pi\u00f9 efficace, Polarstern ha incaricato un gruppo di studenti di psicologia applicata di esaminare da vicino l'attuale comunicazione sulla sostenibilit\u00e0 delle banche svizzere. Estratti dallo studio di Polarstern:<\/p>\n<p><strong>La sostenibilit\u00e0 come competenza chiave<br \/>\n<\/strong>Se chiedete a Wikipedia di parlare di banche svizzere, leggerete nella prima frase di un \"investimento comparativamente conservativo e sostenibile\". Pertanto, il tema della sostenibilit\u00e0 sembra gi\u00e0 essere incluso nella ricetta del successo delle banche svizzere. Ma la sostenibilit\u00e0 economica dipende sempre pi\u00f9 dalla sostenibilit\u00e0 ecologica e sociale.<\/p>\n<p>Ad esempio, gli investimenti nei combustibili fossili stanno diventando sempre meno attraenti, mentre le energie rinnovabili sono in voga nel mondo degli investimenti. Ci\u00f2 rende ancora pi\u00f9 importante per le banche comunicare in modo adeguato ed efficace le proprie attivit\u00e0 e il proprio impegno nell'ambito della sostenibilit\u00e0.<\/p>\n<p><strong>L'allenamento di oggi sotto la lente d'ingrandimento<br \/>\n<\/strong>Gli studenti della FHNW stanno indagando su come e cosa le banche riportano gi\u00e0 oggi su questo tema e quali effetti ottengono. Ad esempio, quali sono i principali destinatari della comunicazione?<\/p>\n<p>Quali canali vengono utilizzati per quali argomenti e quali sono le etichette pi\u00f9 comuni per la certificazione? In termini di contenuti, \u00e8 possibile che alcune attivit\u00e0 di sostenibilit\u00e0 vengano comunicate con grande frequenza e rilievo, mentre altre passano in secondo piano. Quali progetti sono adatti alla comunicazione esterna, quali no e, soprattutto, perch\u00e9? Un elemento di comunicazione gi\u00e0 consolidato nell'area della sostenibilit\u00e0 \u00e8 il rapporto di sostenibilit\u00e0 che molte banche pubblicano ogni anno. Gli studenti raccoglieranno anche dati su questo aspetto e osserveranno da vicino come le banche progettano questo rapporto e quale significato ha per l'azienda.<\/p>\n<p><strong>Con l'obiettivo in vista<br \/>\n<\/strong>Infine, la domanda pi\u00f9 interessante \u00e8 che cosa faccia effettivamente la giusta comunicazione e come si possa misurare (si veda anche il lavoro di ricerca sulla <a href=\"\/\/www.polarstern.ch\/was-bewirkt-nachhaltigkeitskommunikation\/\">Il controlling nella comunicazione della sostenibilit\u00e0<\/a>).<\/p>\n<p><a href=\"\/\/www.polarstern.ch\">www.polarstern.ch<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Um herauszufinden, wie Banken ihr nachhaltiges Engagement am effektivsten angehen, hat Polarstern eine Gruppe von Studierenden der angewandten Psychologie beauftragt, die aktuelle Nachhaltigkeitskommunikation von Schweizer Banken unter die Lupe zu nehmen. Ausz\u00fcge aus der Studie von Polarstern: Nachhaltigkeit als Kernkompetenz Fragt man Wikipedia nach dem Schweizer Bankwesen, liest man noch im ersten Satz von einer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Nachhaltiges Engagement","_yoast_wpseo_metadesc":"Die Polarstern Studie \u00fcber Nachhaltiges Engagement r\u00fcckt nicht nur \u00f6kologische Aspekte wie Fairtrade Gold in den Mittelpunkt.","articlekey":"","footnotes":""},"categories":[580],"tags":[1776,1779,424,459],"class_list":["post-10064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-nachhaltiges-banking","tag-nachhaltiges-engagement","tag-schweiz","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie kommunizieren Schweizer Banken ihr nachhaltiges Engagement? 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