{"id":10176,"date":"2020-05-11T07:37:42","date_gmt":"2020-05-11T05:37:42","guid":{"rendered":"https:\/\/www.umweltperspektiven.ch\/?p=3052"},"modified":"2022-02-09T11:09:58","modified_gmt":"2022-02-09T10:09:58","slug":"gen-z-und-millennials-wollen-co2-neutral-shoppen-boomers-eher-nicht","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/sustainability\/2020-05-11\/gen-z-und-millennials-wollen-co2-neutral-shoppen-boomers-eher-nicht\/","title":{"rendered":"Studio: Gen Z e Millennials vogliono acquisti a zero emissioni di CO2, i Boomers invece no"},"content":{"rendered":"
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Generazione di energia sostenibile: pannelli solari sull'enorme magazzino della Digitec Galaxus a Wohlen AG. (Immagine: Digitec Galaxus)<\/figcaption><\/figure>\n

Anche se la pandemia di Corona ha temporaneamente fatto passare in secondo piano la questione: lo shopping inquina l'ambiente. L'estrazione di materie prime, la produzione industriale di prodotti o il trasporto in tutto il mondo soffiano tonnellate di CO2 e altri inquinanti nell'atmosfera.<\/p>\n

Digitec Galaxus voleva sapere se i consumatori svizzeri compenserebbero l'impronta di CO2 del loro consumo online attraverso un prelievo volontario. L'azienda stessa vuole introdurre un prelievo volontario di CO2 per gli ordini alla fine di maggio e mostrare in modo trasparente quanta CO2 \u00e8 causata dall'acquisto.<\/p>\n

Il rivenditore online ha condotto un sondaggio rappresentativo con l'istituto di ricerche di mercato GfK. Sondaggio<\/a> \u00e8 stato commissionato. Sono state intervistate 501 persone nella Svizzera tedesca e francese.<\/p>\n

Il risultato: un abitante su tre in Svizzera vorrebbe avere la possibilit\u00e0 di compensare le emissioni di CO2 dei suoi acquisti online. Un altro terzo della popolazione trova tale opzione non necessaria o \u00e8 indeciso (vedi grafico qui sotto).<\/p>\n

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Due trincee: R\u00f6sti e la vecchiaia<\/strong><\/p>\n

Se si osservano meglio le risposte, si possono notare due fratture. In primo luogo, il R\u00f6stigraben: Gli svizzeri di lingua tedesca in particolare vorrebbero avere un'opzione di compensazione del CO2. Nella Svizzera francese, invece, solo un buon quarto degli intervistati ha risposto che avrebbe sicuramente o \"piuttosto\" gradito la possibilit\u00e0 di fare acquisti a zero emissioni di Co2. Gli uomini hanno anche un'opinione pi\u00f9 chiara delle donne: Pi\u00f9 di loro trovano la compensazione sia sensata che insensata.<\/p>\n

La seconda divisione \u00e8 tra le generazioni: Sono soprattutto i giovani svizzeri sotto i 30 anni e i residenti con un reddito familiare mediano tra i 7.000 e i 12.000 franchi svizzeri al mese che vogliono ridurre la loro impronta ecologica.<\/p>\n

 <\/p>\n

Ai giovani e alle donne piace alto<\/strong><\/p>\n

Ai partecipanti al sondaggio \u00e8 stato anche chiesto quanto sarebbero disposti a pagare se avessero l'opzione di compensazione di CO2 quando fanno acquisti online. Secondo il sondaggio, pi\u00f9 della met\u00e0 degli svizzeri sarebbe disposta a donare una parte del valore della merce a progetti ambientali - anche se per 15 intervistati su 100 potrebbe non essere nemmeno l'uno per cento dell'importo dell'acquisto. Un buon quarto degli intervistati ha detto che userebbe l'opzione di compensazione al massimo se non comporta costi diretti.<\/p>\n

Per inciso, le donne sono molto pi\u00f9 disposte a donare rispetto agli uomini. Lo stesso vale per i giovani svizzeri: tra quelli sotto i 30 anni, pi\u00f9 di due terzi sarebbero disposti a donare denaro per la compensazione ambientale. Il sette per cento di loro sarebbe anche disposto a pagare tra il 10 e il 20 per cento del valore della merce - e l'uno per cento anche di pi\u00f9.<\/p>\n

I pi\u00f9 ostinati sono i 50-59enni: Per pi\u00f9 di un terzo degli intervistati, ridurre la propria impronta di carbonio non vale un centesimo. Le persone ad alto reddito sono anche grandi spendaccioni: Pi\u00f9 della met\u00e0 di coloro che guadagnano pi\u00f9 di 12.000 franchi svizzeri al mese nella loro famiglia donerebbe pi\u00f9 dell'uno per cento del valore dei beni per la compensazione ambientale.<\/p>\n

 <\/p>\n

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\"""\"<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Auch wenn das Thema ob der Corona-Pandemie vor\u00fcbergehend in den Hintergrund ger\u00fcckt ist: Shoppen belastet die Umwelt. Der Abbau der Rohstoffe, die industrielle Herstellung der Produkte oder der Transport um den Globus blasen tonnenweise CO2 und andere Schadstoffe in der Atmosph\u00e4re. Digitec Galaxus wollte wissen, ob die Schweizer Konsumenten den CO2-Fussabdruck ihres Online-Konsums durch eine […]<\/p>\n","protected":false},"author":5,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Studie","_yoast_wpseo_metadesc":"Jeder dritte Schweizer m\u00f6chte den CO2-Ausstoss seiner Online-Eink\u00e4ufe gleich im Shop kompensieren k\u00f6nnen, zeigt eine neue Studie von Galaxus Digitec.","articlekey":"","footnotes":""},"categories":[580],"tags":[929,312,358,424,460],"class_list":["post-10176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-co2-kompensation","tag-konsum","tag-nachhaltige-wirtschaft","tag-schweiz","tag-studien"],"acf":[],"yoast_head":"\nStudie: Gen Z und Millennials wollen CO2-neutral shoppen, Boomers eher nicht - Organisator<\/title>\n<meta name=\"description\" content=\"Jeder dritte Schweizer m\u00f6chte den CO2-Ausstoss seiner Online-Eink\u00e4ufe gleich im Shop kompensieren k\u00f6nnen, zeigt eine neue Studie von Galaxus Digitec.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/sostenibilita\/2020-05-11\/gen-z-und-millennials-wollen-co2-neutral-shoppen-boomers-eher-nicht\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie: Gen Z und Millennials wollen CO2-neutral shoppen, Boomers eher nicht - 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