{"id":1024,"date":"2016-08-10T08:43:35","date_gmt":"2016-08-10T06:43:35","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=1024"},"modified":"2016-08-10T08:43:35","modified_gmt":"2016-08-10T06:43:35","slug":"in-welchen-logistik-bereichen-detailhaendler-innovativ-sein-sollten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2016-08-10\/in-welchen-logistik-bereichen-detailhaendler-innovativ-sein-sollten\/","title":{"rendered":"In quali aree logistiche i rivenditori dovrebbero essere innovativi"},"content":{"rendered":"
\"\"
Shopping online: adattare le operazioni al consumatore digitale \u00e8 una grande sfida per i rivenditori. (Immagine: Fotolia.com)<\/figcaption><\/figure>\n

I rivenditori europei devono affrontare delle sfide per adattare le loro operazioni al consumatore digitale. Questo \u00e8 dimostrato da una nuova ricerca in uno studio commissionato da UPS. Questo studio, intitolato \"UPS Pulse of the Omni-Channel Retailer\", mostra l'importanza dell'innovazione per mantenere una quota di mercato stabile o in crescita nel mercato della vendita al dettaglio, che sta diventando sempre pi\u00f9 globalizzato e dominato da chi vende oltre confine. \"I consumatori stanno esplorando pi\u00f9 canali di vendita - sia online che tradizionali - e li usano a seconda di quello che soddisfa meglio le loro esigenze\", dice Carrie Royle, retail marketing manager, UPS Europe. \"Usano anche i social media per confrontare e valutare l'offerta dei rivenditori\". Le soluzioni di spedizione UPS aiutano i rivenditori a crescere e ad aumentare la soddisfazione per gli acquisti online.<\/p>\n

Sfida omnicanale<\/strong><\/p>\n

All'inizio di quest'anno, pi\u00f9 di 700 esperti di logistica dei rivenditori europei hanno condiviso le loro esperienze come parte di questo studio. I retailer in Europa hanno piani specifici di investimento e di ristrutturazione per tenere il passo con i principali concorrenti del settore. Oltre 30% dei dirigenti hanno detto che vedono grandi sfide nel passaggio all'omnicanalit\u00e0, come il livello di investimento in IT, l'organizzazione dei processi logistici, la comprensione del comportamento dei consumatori e l'allineamento del management al commercio omnicanale.<\/p>\n

Tre aree logistiche principali<\/strong><\/p>\n

Mentre i rivenditori adattano la loro catena di approvvigionamento a quei consumatori che acquistano spesso online - noti anche come 'flex shopper' - dovrebbero concentrarsi su tre aree chiave: i negozi fisici, la trasformazione dei problemi di inventario in vendite e i resi transfrontalieri.<\/p>\n

    \n
  1. Utilizzare meglio i rami:<\/strong> Se i rivenditori europei vogliono rimanere competitivi, dovrebbero notare che le visite dei clienti nei negozi di mattoni sono in calo mentre gli acquisti online sono in crescita. Questa tendenza significa che devono andare oltre lo scopo tradizionale di un negozio al dettaglio e usarlo come parte del loro inventario e della loro rete di distribuzione. Quasi un terzo (27%) dei rivenditori europei utilizza gi\u00e0 i negozi come centro di servizio per gli acquisti online. I dati UPS mostrano anche che il 31% dei rivenditori in Europa prevede di utilizzare la rete di negozi o punti di ritiro alternativi nei prossimi 12-24 mesi per offrire ai clienti che ordinano online una maggiore comodit\u00e0 nel ritiro della merce ordinata. \"I risultati dello studio confermano la nostra esperienza con i flex shopper. I clienti indaffarati ritirano i loro pacchi in una delle nostre 24.000 sedi UPS Access Point\u2122 in Europa e Nord America quando hanno tempo\", Royle indica un servizio UPS correlato.<\/li>\n
  2. Trasforma le difficolt\u00e0 di inventario in vendite:<\/strong> Secondo una precedente ricerca sui consumatori di UPS, il 41% dei consumatori europei ha dichiarato di andare sul sito web o sull'app di un concorrente quando un prodotto che stanno cercando \u00e8 in stock presso il rivenditore che hanno originariamente selezionato. 20% ha detto che sarebbero andati in un negozio della concorrenza. Solo 17% erano disposti a comprare il prodotto in anticipo e aspettare il (ri)ordine. I risultati dello studio omni-channel mostrano che le aziende online, in particolare, sono molto reattive quando non hanno prodotti in magazzino; il 68% dei rivenditori su internet offre il monitoraggio e la consegna a un indirizzo preferito non appena il prodotto \u00e8 disponibile. 59% tengono traccia degli ordini e informano proattivamente i clienti sulla disponibilit\u00e0 dei prodotti, mentre i negozi di mattoni e magazzini rimangono indietro in questo. Quasi la met\u00e0 dei negozi al dettaglio (45%) suggerisce semplicemente ai loro clienti di aspettare senza offrire loro un'alternativa.<\/li>\n
  3. Gestione dei ritorni transfrontalieri:<\/strong> \u00c8 ampiamente riconosciuto che la gestione dei resi \u00e8 un fattore chiave di successo per tutti i rivenditori, compresi quelli online. La fiducia dei clienti e l'integrit\u00e0 del marchio dipendono significativamente dall'elaborazione efficiente dei resi. I dettaglianti hanno dichiarato che le loro principali sfide in quest'area sono la gestione della merce difettosa (64%) e l'esecuzione del controllo qualit\u00e0 sulla merce restituita (50%). L'indagine mostra anche che i rivenditori hanno bisogno del supporto di fornitori terzi di logistica. Pi\u00f9 di 60% degli intervistati dicono di utilizzare pi\u00f9 partner logistici terzi per gestire i resi. Pi\u00f9 di 70% hanno detto che i partner logistici hanno contribuito alla redditivit\u00e0. \"Gestire gli ordini dei clienti e i resi transfrontalieri pu\u00f2 essere impegnativo\", ha detto Royle. \"UPS, per esempio, offre ai rivenditori una variet\u00e0 di opzioni per la gestione dei resi. I consumatori possono consegnare i loro pacchi di ritorno prepagati e pre-etichettati in una qualsiasi delle 15.000 sedi UPS Access Point\u2122 in Europa\".<\/li>\n<\/ol>\n

    Fonte: UPS<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

    Europ\u00e4ische Einzelh\u00e4ndler stehen vor Herausforderungen, wenn sie ihre Betriebsabl\u00e4ufe an den digitalen Verbraucher anpassen wollen. Dies zeigen neue Forschungsergebnisse in einer von UPS in Auftrag gegebenen Studie. Diese Studie mit dem Titel\u00a0„UPS Pulse of the Omni-Channel-Retailer“ zeigt, wie wichtig Innovationen sind, um einen stabilen oder wachsenden Marktanteil im Einzelhandelsmarkt zu behaupten, der sich zunehmend globalisiert, […]<\/p>\n","protected":false},"author":1,"featured_media":1025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Logistik","_yoast_wpseo_metadesc":"Forschungsergebnisse zeigen, dass Gesch\u00e4fte in drei Logistik-Schl\u00fcsselbereichen innovativ sein m\u00fcssen, um \u00fcber die Grenzen hinweg konkurrenzf\u00e4hig zu sein.","articlekey":"","footnotes":""},"categories":[28],"tags":[328,335,340],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-logistik","tag-management-und-unternehmensfuehrung","tag-maerkte"],"acf":[],"yoast_head":"\nIn welchen Logistik-Bereichen Detailh\u00e4ndler innovativ sein sollten - 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