{"id":11097,"date":"2022-02-08T23:54:57","date_gmt":"2022-02-08T22:54:57","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165110"},"modified":"2022-08-02T16:37:32","modified_gmt":"2022-08-02T14:37:32","slug":"umfassendes-rebranding-foundry-zeigt-the-power-of-axpo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-02-08\/umfassendes-rebranding-foundry-zeigt-the-power-of-axpo\/","title":{"rendered":"Rebranding completo: Foundry mostra \"The Power of Axpo"},"content":{"rendered":"<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/08_foundry_axpo_ci_signage\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/08_Foundry_Axpo_CI_Signage.jpeg\" alt=\"Il potere di Axpo\" width=\"654\" height=\"436\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/09_foundry_axpo_ci_signage_ii\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/09_Foundry_Axpo_CI_Signage_II.jpeg\" alt=\"Il potere di Axpo\" width=\"725\" height=\"375\" \/><\/a>\r\n\r\nNegli ultimi 100 anni, il Gruppo Axpo si \u00e8 affermato come una delle aziende energetiche leader in Europa e attualmente \u00e8 il pi\u00f9 grande produttore svizzero di energia rinnovabile.\r\n\r\nFoundry \u00e8 stata incaricata di sviluppare la nuova identit\u00e0 del marchio e una piattaforma di comunicazione insieme ad Axpo. La nuova identit\u00e0 si basa sulle radici svizzere dell'azienda energetica. Inoltre, la crescente presenza internazionale di Axpo si rifletteva sulla sua presenza.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/01_foundry_axpo_ux_ui_i\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/01_Foundry_Axpo_UX_UI_I.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/02_foundry_axpo_ux_ui_ii\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/02_Foundry_Axpo_UX_UI_II.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nLa nuova strategia e la nuova visione di Axpo sono servite a Foundry come trampolino di lancio creativo: una nuova identit\u00e0 di marchio allineata al nucleo dell'azienda e che risponde in modo specifico alle esigenze dei vari gruppi target B2B, degli stakeholder e dei dipendenti.\r\n\r\n\"Axpo ha una visione che richiede innovazione, collaborazione e competenza in tutta l'organizzazione. Questo include clienti, dipendenti e diversi partner che lavorano insieme\", spiega Sacha Moser, fondatore e CEO di Foundry. \"Quando abbiamo visto questo spirito collaborativo in azione, ci \u00e8 venuta l'idea di un flusso infinito di energia e della piattaforma 'The power of...', che unisce le diverse fonti di energia di Axpo\".\r\n\r\nIl risultato \u00e8 una piattaforma digitale che mira a catturare l'essenza della forza motrice di Axpo. \"L'identit\u00e0 modernizzata di Axpo riflette sia l'entusiasmante sviluppo di Axpo sia la nostra strategia per garantire il successo dei nostri dipendenti, clienti e stakeholder in un futuro energetico sempre pi\u00f9 complesso e in evoluzione\", afferma Christoph Brand, CEO del Gruppo Axpo, a proposito del nuovo look.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/07_foundry_axpo_ci_posters\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/07_Foundry_Axpo_CI_posters.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/03_foundry_axpo_ci_some\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/03_Foundry_Axpo_CI_SoMe.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/03_foundry_axpo_ci_website_3\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/03_Foundry_Axpo_CI_website_3.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/04_foundry_axpo_ci_business_cards\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/04_Foundry_Axpo_CI_business_cards.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nFoundry ha commissionato alla societ\u00e0 di produzione MyGosh la realizzazione di un filmato d'immagine per trasmettere \"The Power of Axpo\".\r\n\r\n\"Per realizzare un film sui tanti punti di forza di Axpo, volevamo catturare la bellezza dei veri dipendenti, delle vere strutture Axpo e dei veri luoghi. I nostri partner di MyGosh hanno sviluppato un programma di riprese internazionali e lo hanno eseguito in modo impeccabile nonostante una pandemia mondiale. E tutto in tempi molto stretti. Cos\u00ec come ci vuole una band ben preparata per suonare in modo impeccabile su richiesta, ci vuole un team ben preparato per sviluppare un marchio attraverso tutti i punti di contatto in un breve periodo di tempo\", spiega Moser, CEO di Foundry.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/06_foundry_axpo_ci_brochure\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/06_Foundry_Axpo_CI_brochure.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/05_foundry_axpo_ci_collateral\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/05_Foundry_Axpo_CI_collateral.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/attachment\/10_foundry_axpo_ci_merch\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/10_Foundry_Axpo_CI_merch.jpg\" alt=\"Il potere di Axpo\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\n<hr \/>\r\n\r\n<strong>Responsabile all'Axpo: <\/strong>Henriette Wendt (COO); Alena Weibel (Head of Corporate Communications &amp; Public Affairs); Patricia Walter (Wunderbox Marketing- External Project Management for Axpo); Isabelle Grabolus (Senior Manager Branding &amp; Marketing - Deputy Project Management); Daniel Paredes (Senior Manager Digital Communication); Anabel Rodriguez (Senior Manager Branding &amp; Marketing); Stefan Wehrle (Digital Content Manager); Angelina Hoeppner (Wunderbox Marketing - Ext. PM &amp; Graphics). <strong>Responsabile alla Fonderia: <\/strong>Team creativo esecutivo: Eugenia Kubas (Art Direction &amp; Digital), Nitin George (Copy &amp; Strategy), Sacha Moser (Founder &amp; Creative Partner); Susann Kompa, Hugo Bosio (Project &amp; Account Lead); Ruben Lopez, Pascal Baumann, Gabriel Mesquita (Art Direction); Andrea Egidi, Arseniy Sahalchyk (Motion, 2D &amp; 3D Design, Editor); Gregor Wollenweber , Dan Diaconu, Lea Kutz (Design &amp; Production); Nitin George, Alexander Sistenich (Copy); Eugenia Kubas, Mariusz Karluk, Sam Bolleter (Digital Design &amp; Development). <strong>Partner: <\/strong>K<a href=\"https:\/\/kompost.tv\/\">ompost TV<\/a>Gian Klainguti (Design Thinking e Animazione 3D); MyGosh Production: Nabile Senhaji (Regista), Michel Van Der Veken (Produttore), Lamar Hawkins (Produttore principale), Julie Quintard (Editore); Aixsponza: Julian Fischer (Producer), Christian Tyroller (Producer), Marco Fontan (3D Design &amp; Animation), Simon Breithofer (3D Design &amp; Animation); Gotomo: Oliver St\u00e4ker (UX\/Digital Design); Fabulatorij Experiential Design &amp; Events: Anja Rebek (Client Service Director), Sanja Martinec (Senior Project Manager), Vid Greganovic (Strategic Consultant).\r\n\r\nIl post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/\" rel=\"nofollow\">Rebranding completo: Foundry mostra \"The Power of Axpo<\/a> \u00e8 apparso per la prima volta su <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Settimana pubblicitaria m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>Die Axpo-Gruppe hat sich in den letzten 100 Jahren als eines der f\u00fchrenden Energieunternehmen in Europa etabliert und ist aktuell die gr\u00f6sste Schweizer Produzentin von erneuerbarer Energie. Foundry wurde beauftragt, gemeinsam mit Axpo die neue Markenidentit\u00e4t und eine Kommunikationsplattform zu entwickeln. F\u00fcr den neuen Auftritt wurde auf den Schweizer Wurzeln des Energieunternehmens aufgebaut. Zudem sollte [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/umfassendes-rebranding-foundry-the-power-of-axpo\/\">Umfassendes Rebranding: Foundry zeigt \u00abThe Power of Axpo\u00bb<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"The Power of Axpo","_yoast_wpseo_metadesc":"Die Agentur Foundry mit Sitz in Z\u00fcrich und Berlin hat f\u00fcr die gr\u00f6sste Schweizer Produzentin von erneuerbarer Energie Axpo ein umfassendes Rebranding umgesetzt.","articlekey":"","footnotes":""},"categories":[29],"tags":[3289],"class_list":["post-11097","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-the-power-of-axpo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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