{"id":11099,"date":"2022-02-08T15:29:58","date_gmt":"2022-02-08T14:29:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165092"},"modified":"2022-08-03T11:11:38","modified_gmt":"2022-08-03T09:11:38","slug":"havas-neuer-auftritt-fuer-e-sports-team-bds","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/","title":{"rendered":"Havas: nuovo aspetto per la squadra di e-sports BDS"},"content":{"rendered":"<img class=\"aligncenter wp-image-165101 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_9.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/>Nel settore dei giochi d'azzardo si muove un'ampia variet\u00e0 di giocatori provenienti da diversi Paesi: un gruppo target eterogeneo. Questo include i tifosi della BDS, i tifosi della LEC o i tifosi dei singoli giocatori. Ci\u00f2 che accomuna questo gruppo eterogeneo \u00e8 la passione per il gioco. Per il posizionamento del Team BDS, Havas Svizzera si \u00e8 fatta strada in un argomento complesso. L'agenzia ha cercato di sviluppare una storia ispiratrice che risultasse credibile nei settori pi\u00f9 diversi.\r\n\r\nNello specifico, il Team BDS compete in sette giochi con mondi e gruppi target diversi. Per operare nei diversi contesti, ovvero per trovare il posizionamento ideale, il Team BDS si \u00e8 avvalso dell'aiuto di Havas Sports &amp; Entertainment, la cui competenza \u00e8 nel settore dei giochi e degli e-sport.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_8\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_8.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_7\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_7.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_3\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_3.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_2\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_2.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nL'idea di base era quella di identificare ci\u00f2 che rende il Team BDS diverso da tutti gli altri. Questo era l'unico modo per ottenere un posizionamento unico in un universo in cui le squadre si distinguono spesso per valori molto simili.\r\n\r\nCos\u00ec \u00e8 stato esaminato il DNA del Team BDS ed \u00e8 stato elaborato \"Team BDS: Challenge The Game\". Questo posizionamento dovrebbe essere sinonimo di strateghi abili e attenti che prendono decisioni non convenzionali.\r\n\r\nIn termini di design, il Team BDS mantiene i colori originali blu e rosa. Il logo e il lettering sono stati modernizzati. Gli asset 3D, gli oggetti di merchandising e comunicazione, gli sfondi e altri modelli sono stati sviluppati in un mondo visivo incentrato sulla \"sfida\" e sul carattere della BDS.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_6\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_6.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_5\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_5.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nUn primo lancio di questa firma e della nuova identit\u00e0 grafica \u00e8 avvenuto attraverso un nuovo libro del marchio. Ci\u00f2 significa che tutti i dipendenti del Team BDS con sede a Ginevra e Berlino possono gi\u00e0 utilizzare la nuova identit\u00e0 visiva.\r\n\r\nPer celebrare adeguatamente l'ingresso nel LEC, la nuova identit\u00e0 visiva \u00e8 stata presentata ufficialmente alla fine di dicembre 2021 su tutte le piattaforme sociali del marchio e sul sito web ufficiale.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_1\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_1.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/attachment\/se%E2%95%A0uelection-images-cp_page_4\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Se%E2%95%A0uelection-images-CP_Page_4.jpg\" alt=\"Havas\" width=\"1200\" height=\"675\" \/><\/a>\r\n\r\nIl post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\" rel=\"nofollow\">Havas: nuovo aspetto per la squadra di e-sports BDS<\/a> \u00e8 apparso per la prima volta su <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Settimana pubblicitaria m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>In der Gaming-Branche tummeln sich unterschiedlichste Akteure aus unterschiedlichsten L\u00e4ndern \u2013 eine heterogene Zielgruppe. Dazu geh\u00f6ren die BDS-Fans, die LEC-Fans oder die Fans der einzelnen Spieler. Was diese heterogene Zielgruppe vereint, ist die Leidenschaft f\u00fcr das Gaming. F\u00fcr die Positionierung von Team BDS arbeitete sich Havas Schweiz in eine komplexe Materie ein. Die Agentur hat [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\">Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Havas","_yoast_wpseo_metadesc":"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. Havas Schweiz hat den visuellen Auftritt des Teams \u00fcberarbeitet und die Positionierung gesch\u00e4rft.","articlekey":"","footnotes":""},"categories":[29],"tags":[3310],"class_list":["post-11099","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-team-bds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS - Organisator<\/title>\n<meta name=\"description\" content=\"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. Havas Schweiz hat den visuellen Auftritt des Teams \u00fcberarbeitet und die Positionierung gesch\u00e4rft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-08\/havas-neuer-auftritt-fuer-e-sports-team-bds\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas: Neuer Auftritt f\u00fcr E-Sports-Team BDS - Organisator\" \/>\n<meta property=\"og:description\" content=\"Die E-Sports-Organisation \u00abTeam BDS\u00bb wird beim LEC League of Legends European Championship antreten. 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