{"id":11107,"date":"2022-02-03T17:23:22","date_gmt":"2022-02-03T16:23:22","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=164933"},"modified":"2022-08-02T14:29:27","modified_gmt":"2022-08-02T12:29:27","slug":"vier-buecher-die-sie-interessieren-koennten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten\/","title":{"rendered":"Quattro libri che potrebbero interessarti"},"content":{"rendered":"<strong><img class=\"aligncenter wp-image-164934 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/lesetipps-feb-22.jpg\" alt=\"Quattro libri\" width=\"1000\" height=\"518\" \/>Trucchi di squadra online<\/strong>\r\n\r\n<em>Impulsi e strumenti per la cooperazione online. <\/em>\r\n<ul>\r\n \t<li>Autore: Brigitte Berscheid e Kathrin Strehlau<\/li>\r\n \t<li>Editore: managerSeminare Verlag, 2021<\/li>\r\n \t<li>Pagine: 272<\/li>\r\n \t<li>ISBN: 9783958910980<\/li>\r\n<\/ul>\r\nLa collaborazione online dall'ufficio di casa \u00e8 efficace e fa risparmiare tempo. Tuttavia, le possibilit\u00e0 digitali per i team online richiedono ai manager e ai dipendenti di imparare nuovi modi di lavorare, processi e competenze. Il libro spiega in dettaglio come funziona la collaborazione digitale e quali strumenti sono veramente necessari. Offre anche aiuti al lavoro scaricabili e una panoramica e valutazione dei diversi programmi. Una guida pratica per tutti coloro che vogliono orientarsi nel confuso mercato degli strumenti digitali - chiara e facile da implementare.\r\n\r\n<img class=\"aligncenter wp-image-164936 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/online-teamhacks.jpg\" alt=\"Quattro libri\" width=\"943\" height=\"612\" \/>\r\n\r\n<strong>L'azienda centrata sul cliente<\/strong>\r\n\r\n<em>Un manuale pratico. <\/em>\r\n<ul>\r\n \t<li>Autore: Dirk Johannsen e Werner Katzengruber<\/li>\r\n \t<li>Editore: Wiley-VCH, 2021<\/li>\r\n \t<li>Pagine: 240<\/li>\r\n \t<li>ISBN: 9783527510894<\/li>\r\n<\/ul>\r\nAmazon e Apple sono in testa: Hanno perfezionato la centralit\u00e0 del cliente con prodotti che sono fatti su misura per il cliente e i suoi desideri, e con un servizio eccellente. Se vuoi seguire il loro esempio, questo manuale pratico \u00e8 una guida utile. Gli autori spiegano in dettaglio quali strategie, strutture e cultura sono necessarie per diventare veramente centrati sul cliente. Purtroppo, sono troppo avari di esempi pratici. Questi avrebbero reso il materiale pi\u00f9 facile da digerire - nell'interesse del cliente, in questo caso il lettore.\r\n\r\n<img class=\"aligncenter wp-image-164938 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/das-kundenzentrierte-unternehmen.jpg\" alt=\"Quattro libri\" width=\"1200\" height=\"850\" \/>\r\n\r\n<strong>Il significato \u00e8 il nuovo marketing<\/strong>\r\n\r\n<em>Una fonte di ispirazione per marchi, organizzazioni e persone che cercano un significato nel loro lavoro. <\/em>\r\n<ul>\r\n \t<li>Autore: Yousef Hammoudah e Nico Zeh<\/li>\r\n \t<li>Editore: Campus Verlag, 2021<\/li>\r\n \t<li>Pagine: 256<\/li>\r\n \t<li>ISBN: 9783593514697<\/li>\r\n<\/ul>\r\nDimenticate i classici strumenti di marketing, perch\u00e9 non funzionano pi\u00f9, dicono Yousef Hammoudah e Nico Zeh. Il segreto del successo, secondo loro, sta nella comunicazione sostenibile e basata sul valore del marchio. I due autori hanno sviluppato un modello per questo, che presentano con passione ed euforia. Il libro \u00e8 costellato di escursioni nelle teorie pi\u00f9 diverse e scava profondamente nella biografia degli autori. Soprattutto, per\u00f2, risveglia un appetito per un diverso tipo di marketing che contribuisce a una societ\u00e0 aperta, equa e sostenibile.\r\n\r\n<strong><img class=\"aligncenter wp-image-164935 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/meaning-is-the-new-marketing.jpg\" alt=\"Quattro libri\" width=\"1200\" height=\"850\" \/>Organizzazione post-burocratica<\/strong>\r\n\r\n<em>Forme e conseguenze dei modi di lavorare agili. <\/em>\r\n<ul>\r\n \t<li>Autore: Judith Muster, Finn-Rasmus Bull e Jens Kapitzky (eds.)<\/li>\r\n \t<li>Editore: Vahlen Verlag, 2021<\/li>\r\n \t<li>Pagine: 248<\/li>\r\n \t<li>ISBN: 9783800663767<\/li>\r\n<\/ul>\r\nI cosiddetti approcci di gestione post-burocratici come l'agilit\u00e0 o Scrum dovrebbero aiutare a superare i problemi delle burocrazie e delle gerarchie rigide. Questa antologia presenta le esperienze di diverse aziende con metodi post-burocratici. Questi sono spesso liquidati come \"mode di gestione\". Qui il libro va oltre gli altri riflettendo sugli approcci post-burocratici anche da una prospettiva teorica. Particolarmente interessante \u00e8 la critica alle mode di gestione espressa in diversi contributi.<img class=\"aligncenter wp-image-164937 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/postbuerokratisches-organisieren.jpg\" alt=\"Quattro libri\" width=\"1200\" height=\"850\" \/>\r\n\r\nIl post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten-12\/\" rel=\"nofollow\">Quattro libri che potrebbero interessarti<\/a> \u00e8 apparso per la prima volta su <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Settimana pubblicitaria m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>Online-Teamhacks Impulse und Tools f\u00fcr die Online-Zusammenarbeit. Autor: Brigitte Berscheid und Kathrin Strehlau Verlag: managerSeminare Verlag, 2021 Seiten: 272 ISBN: 9783958910980 Onlinezusammenarbeit aus dem Homeoffice ist effektiv und spart Zeit. Die digitalen M\u00f6glichkeiten f\u00fcr Onlineteams fordern allerdings von F\u00fchrungskr\u00e4ften und Mitarbeitenden, dass sie neue Arbeitsweisen, Prozesse und Kompetenzen erlernen. Das Buch erkl\u00e4rt in allen Einzelheiten, [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/2022-02-03\/vier-buecher-die-sie-interessieren-koennten-12\/\">Vier B\u00fccher, die Sie interessieren k\u00f6nnten<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Vier B\u00fccher","_yoast_wpseo_metadesc":"In Zusammenarbeit mit GetAbstract stellen wir Ihnen erneut vier neue B\u00fccher aus dem Marketingbereich vor. Diesmal: \u00abOnline-Teamhacks\u00bb, \u00abDas kundenzentrierte Unternehmen\u00bb, \u00abMeaning is the New Marketing\u00bb und \u00abPostb\u00fcrokratisches Organisieren\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[3273],"class_list":["post-11107","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-vier-buecher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"In Zusammenarbeit mit GetAbstract stellen wir Ihnen erneut vier neue B\u00fccher aus dem Marketingbereich vor. 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