{"id":11113,"date":"2022-02-01T15:41:12","date_gmt":"2022-02-01T14:41:12","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=164801"},"modified":"2022-08-01T15:30:51","modified_gmt":"2022-08-01T13:30:51","slug":"brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/","title":{"rendered":"Brandpulse crea una nuova presenza globale per Hugo Boss"},"content":{"rendered":"<img class=\"aligncenter wp-image-164809 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/Work_Case_HB_Header_1920x1080.jpg\" alt=\"Hugo Boss\" width=\"1200\" height=\"900\" \/>Il logo Boss, immutato dagli anni '70, aveva un alto valore di riconoscimento in tutto il mondo. Recentemente, tuttavia, il marchio ha raggiunto i suoi limiti in tempi di comunicazione digital-first ed \u00e8 quindi caduto in disuso, soprattutto tra i gruppi target pi\u00f9 giovani. Brandpulse ha modernizzato il branding di entrambi i marchi nell'ambito di un progetto di aggiornamento globale del marchio.\r\n\r\nL'obiettivo strategico di Hugo Boss \u00e8 chiaro: nei prossimi anni, il potenziale dei marchi dovr\u00e0 essere sfruttato al meglio. Anche l'aspetto modernizzato del marchio \u00e8 destinato a contribuire a questo obiettivo: Brandpulse ha rinnovato l'aspetto complessivo dei marchi con un look &amp; feel conciso con la premessa di un impatto forte e sicuro di s\u00e9 secondo il motto \"Be Bold\". La nuova immagine del marchio mira principalmente ad acquisire rilevanza, a rivolgersi in modo pi\u00f9 specifico alle giovani generazioni e a posizionare i due marchi Boss e Hugo in modo inconfondibile con le loro storie di lifestyle.<img class=\"aligncenter wp-image-164802 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/1.-Work_Case_HB_1_1200X480.jpg\" alt=\"Hugo Boss\" width=\"1200\" height=\"480\" \/>\r\n<h3>Struttura del marchio semplificata<\/h3>\r\nCon una chiara differenziazione dei marchi Boss e Hugo e del marchio aziendale Hugo Boss, sono state create le basi per un posizionamento pi\u00f9 chiaro: La struttura del marchio si concentra su Hugo Boss come marchio aziendale e di piattaforma da un lato e Boss e Hugo come marchi di lifestyle dall'altro.\r\n<h3>Logo modernizzato<\/h3>\r\nIl logo del Boss ha subito un lifting ed \u00e8 ora sans serif e conciso. L'ancora aziendale precedentemente utilizzata Hugo Boss e i loghi Boss e Hugo saranno eliminati in futuro. L'aspetto pi\u00f9 moderno del logo rappresenta un aggiornamento contemporaneo per un marchio di moda orientato al futuro attraverso un'usabilit\u00e0 ottimale anche nelle applicazioni digitali.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/attachment\/3-work_case_hb_1_600x400\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/3.-Work_Case_HB_1_600X400.jpg\" alt=\"Hugo Boss\" width=\"600\" height=\"400\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/attachment\/2-work_case_hb_2_600x400\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/2.-Work_Case_HB_2_600X400.jpg\" alt=\"Hugo Boss\" width=\"600\" height=\"400\" \/><\/a>\r\n<h3>Il colore come forte elemento di design del marchio<\/h3>\r\nL'uso del colore nel precedente design del marchio \u00e8 stato affinato da un chiaro concetto cromatico con i colori nero, bianco e cammello con inserti di colore diverso a seconda dell'abbigliamento maschile e femminile del marchio Boss.\r\n\r\nCos\u00ec, il colore principale Camel caratterizza l'aspetto del marchio Boss nell'abbigliamento femminile, mentre il nero \u00e8 il colore dominante dell'aspetto Boss nell'abbigliamento maschile. Anche il moderno concetto di colore del marchio, con il bianco e il rosso per Hugo, mira a creare differenziazione e chiarezza.\r\n\r\nNel complesso, i marchi si presentano ora in modo molto pi\u00f9 audace, sicuro e forte e sono quindi pronti a conquistare il mondo della moda con rinnovato vigore.\r\n\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/attachment\/1-hugoboss_ci_pressrelease\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/1.-HUGOBOSS_CI_Pressrelease.jpg\" alt=\"Hugo Boss\" width=\"1200\" height=\"800\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/attachment\/2-bossm_ci_pressrelease\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/2.-BOSSM_CI_Pressrelease.jpg\" alt=\"Hugo Boss\" width=\"1200\" height=\"800\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/attachment\/3-bossw_ci_pressrelease\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/3.-BOSSW_CI_Pressrelease.jpg\" alt=\"Hugo Boss\" width=\"1200\" height=\"800\" \/><\/a>\r\n<a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/attachment\/4-hugo_ci_pressrelease\/\"><img class=\"attachment-full alignnone\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/4.-HUGO_CI_Pressrelease.jpg\" alt=\"Hugo Boss\" width=\"1200\" height=\"800\" \/><\/a>\r\n<h3>Esperienza del marchio a 360 gradi<\/h3>\r\nBrandpulse ha definito tutti i principi di design all'interno dell'intera esperienza di marca a 360 gradi\r\n\r\nnuovo. L'agenzia ha sviluppato concetti dettagliati e linee guida per i punti di contatto rilevanti, compresi gli hangtag, gli inserti dei prodotti e il branding dei prodotti con modelli di marchio per lo sviluppo della collezione.\r\n\r\n\r\n\r\n \r\n\r\nIl post <a href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/\" rel=\"nofollow\">Brandpulse crea una nuova presenza globale per Hugo Boss<\/a> \u00e8 apparso per la prima volta su <a href=\"https:\/\/www.werbewoche.ch\/de\" rel=\"nofollow\">Settimana pubblicitaria m&amp;k<\/a>.","protected":false},"excerpt":{"rendered":"<p>Das seit den 1970er Jahren unver\u00e4nderte Boss-Logo hatte weltweit einen hohen Wiedererkennungswert. Zuletzt stiess die Marke jedoch in Zeiten der Digtial-First-Kommunikation an ihre Grenzen und geriet damit insbesondere bei den j\u00fcngeren Zielgruppen aus dem Blickfeld. Brandpulse hat das Branding beider Marken im Rahmen eines globalen Brand Refresh-Projektes modernisiert. Das strategische Ziel von Hugo Boss ist [\u2026]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-01\/brandpulse-schafft-neuen-gesamtauftritt-fuer-hugo-boss\/\">Brandpulse schafft neuen Gesamtauftritt f\u00fcr Hugo Boss<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.werbewoche.ch\/de\">Werbewoche m&amp;k<\/a>.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Hugo Boss","_yoast_wpseo_metadesc":"Die Agentur Brandpulse hat das Branding der Fashion- und Lifestyle-Marke Hugo Boss im Rahmen eines globalen Brand-Refresh-Projektes modernisiert.","articlekey":"","footnotes":""},"categories":[29],"tags":[2630,2631],"class_list":["post-11113","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brandpulse","tag-hugo-boss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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