{"id":11397,"date":"2022-02-17T11:54:38","date_gmt":"2022-02-17T10:54:38","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=165622"},"modified":"2022-08-02T13:43:10","modified_gmt":"2022-08-02T11:43:10","slug":"team-connect-neues-wpp-agenturmodell-fuer-die-migros-fachmaerkte","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2022-02-17\/team-connect-neues-wpp-agenturmodell-fuer-die-migros-fachmaerkte\/","title":{"rendered":"\"Team Connect\": nuovo modello di agenzia WPP per i negozi specializzati Migros"},"content":{"rendered":"<img class=\"alignnone wp-image-165625 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/02\/xxxwpp-group-plc-10_1592408974.png\" alt=\"WPP\" width=\"1180\" height=\"778\" \/>\"Team Connect\", come viene chiamato il nuovo modello di agenzia, consiste nel costruire un ecosistema di agenzie su misura per i negozi specializzati Migros, concentrandosi su due aree cruciali: La divisione Creative &amp; Strategy perseguir\u00e0 l'obiettivo di rafforzare la gestione del marchio di tutte le insegne specializzate e di stabilire nuovi standard nel retail svizzero con idee fresche e sorprendenti. A questo si affiancher\u00e0 la divisione Content &amp; Production, che consentir\u00e0 ai marchi di reagire non solo pi\u00f9 velocemente ma anche in modo pi\u00f9 efficiente al mercato e ai clienti in futuro.\r\n\r\n\"Un nuovo approccio di agenzia come Team Connect \u00e8 il futuro\", afferma Patrik P\u00f6rtig, CEO di Migros Fachmarkt AG, \"perch\u00e9 oggi i marchi del retail devono essere molto pi\u00f9 orientati ai dati e ai clienti\". A partire dall'1.1.2021, i negozi specializzati Migros con i marchi Do it + Garden, Melectronics, Micasa, SportXX e Bike World sono stati trasferiti dalla Federazione delle Cooperative Migros a Migros Fachmarkt AG. Questa societ\u00e0 definisce l'orientamento strategico dei formati e fornisce tutti i servizi centrali in modo che le dieci cooperative regionali possano organizzare la gestione operativa dei negozi in modo mirato e incentrato sul cliente. In questo team forte, l'ulteriore sviluppo coerente dei negozi specializzati viene portato avanti ad alta velocit\u00e0. \"In futuro, ogni marchio operer\u00e0 in modo indipendente e competer\u00e0 direttamente con la concorrenza nella propria categoria.\r\n\r\nMa ci sono sempre pi\u00f9 opportunit\u00e0 di sfruttare le sinergie tra i negozi specializzati, soprattutto nell'area dei dati, ma anche nell'esperienza del cliente e nell'area della produzione. Il nostro obiettivo dichiarato \u00e8 quello di far diventare ciascuno dei cinque marchi un leader nella propria categoria\", afferma P\u00f6rtig.\r\n\r\n<strong>20 esperti di varie agenzie WPP<\/strong>\r\n\r\nIl Team Connect \u00e8 composto da circa 20 esperti delle varie agenzie WPP in Svizzera: Ogilvy, Scholz &amp; Friends e Wunderman Thompson. A loro si aggiungono gli esperti di vendita al dettaglio di Scholz &amp; Friends Commerce in Germania e un team di produzione internazionale di Hogarth.\r\n\r\n\"Con Team Connect abbiamo la possibilit\u00e0 di costruire qualcosa di completamente nuovo: un team veramente integrato e allo stesso tempo altamente agile con i migliori esperti che WPP ha da offrire. Mettere insieme un team di questo tipo da diverse agenzie di una holding \u00e8 un modo completamente nuovo. Credo che questo esempio costituir\u00e0 un precedente\", afferma Elke Guhl, Chief Customer Officer di Migros Fachmarkt AG. Elke Guhl \u00e8 membro della direzione dal settembre dello scorso anno e da allora sta costruendo una nuova organizzazione di eccellenza del cliente per i formati. Ha guidato il processo di pitch dell'agenzia, che ora coincide proprio con l'avvio della sua nuova organizzazione interna.\r\n\r\n\"Siamo entusiasti di aver ottenuto un mandato cos\u00ec importante nel mercato svizzero. Il futuro dei marchi retail forti consiste nella perfetta combinazione di creazione, esperienza del cliente e strategia dei dati. \u00c8 nostra ambizione fare dei negozi specializzati Migros il punto di riferimento in questo settore\", spiega Peter Petermann, che guider\u00e0 il team Connect di WPP insieme ai colleghi Tobias H\u00e4ndler e Swen Morath.\r\n\r\nIl Team Connect ha prevalso in un confronto durato 4 mesi con altre due holding internazionali di agenzie e con diversi operatori locali. \"Siamo convinti che con Team Connect abbiamo trovato il partner giusto per la nostra trasformazione. Vorrei esprimere la mia gratitudine alle agenzie che ci hanno preceduto per il loro grande impegno e per l'incredibile professionalit\u00e0 con cui \u00e8 avvenuto il passaggio di consegne nelle ultime settimane\", conclude Guhl.","protected":false},"excerpt":{"rendered":"<p>\u00abTeam Connect\u00bb, wie das neue Agentur-Modell heisst, soll f\u00fcr die Fachm\u00e4rkte der Migros ein massgeschneidertes Agentur-\u00d6kosystem aufbauen, das den Fokus auf zwei entscheidende Bereiche setzt: Mit dem Bereich Creative &amp; Strategy werde das Ziel verfolgt, die Markenf\u00fchrung aller Fachmarktmarken zu st\u00e4rken sowie mit frischen, \u00fcberraschenden Ideen im Schweizer Retail neue Standards zu setzen. Begleitet werde [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"WPP","_yoast_wpseo_metadesc":"Die Migros Fachmarkt AG b\u00fcndelt die Etats der Marken Do it + Garden, Melectronics, Micasa, SportXX und Bike World und vergibt ihr Agenturmandat gesamthaft an WPP.","articlekey":"","footnotes":""},"categories":[29],"tags":[3264,2664],"class_list":["post-11397","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-team-connect","tag-wpp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abTeam Connect\u00bb: Neues WPP-Agenturmodell f\u00fcr die Migros-Fachm\u00e4rkte - Organisator<\/title>\n<meta name=\"description\" content=\"Die Migros Fachmarkt AG b\u00fcndelt die Etats der Marken Do it + Garden, Melectronics, Micasa, SportXX und Bike World und vergibt ihr Agenturmandat gesamthaft an WPP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-02-17\/team-connect-neues-wpp-agenturmodell-fuer-die-migros-fachmaerkte\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abTeam Connect\u00bb: Neues WPP-Agenturmodell f\u00fcr die Migros-Fachm\u00e4rkte - 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